Leveraging Brand Loyalty to Jettison a D2C Business in 2023
Once an iPhone user, always an iPhone user - swears every iPhone user ever. Such is the loyalty that Apple Inc enjoys the world over.  There’s…
Why it is so important to have a consistent brand design
A horde of modern day brands are reaching out to their target audience through multiple mediums. But how do businesses ensure brand recall?…
Loyalty programs earn dividends
In a bid to foster loyalty and maintain customer trust we see most names in retail taking the path of loyalty/reward programs for their customers.…
Brand loyalty - Does it exist?
I asked the owner of a Benetton store if he thought ‘Brand loyalty’ existed or not? To my surprise he said that most of the youth coming to his…
Explore Upcoming Events And New Age Agendas
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