Leveraging Brand Loyalty to Jettison a D2C Business in 2023
Once an iPhone user, always an iPhone user - swears every iPhone user ever. Such is the loyalty that Apple Inc enjoys the world over.  There’s no…
Why it is so important to have a consistent brand design
A horde of modern day brands are reaching out to their target audience through multiple mediums. But how do businesses ensure brand recall?…
Loyalty programs earn dividends
In a bid to foster loyalty and maintain customer trust we see most names in retail taking the path of loyalty/reward programs for their customers.…
Brand loyalty - Does it exist?
I asked the owner of a Benetton store if he thought ‘Brand loyalty’ existed or not? To my surprise he said that most of the youth coming to his…
Explore Upcoming Events And New Age Agendas
  • Indian Restaurant Congress & Awards 2024
    8-9 October 2024, Yashobhoomi, India International Convention and Expo Centre (IICC), New Delhi
    Indian Restaurant Congress is a premium event in India's food and beverage sector, dedicated to advancing the restaurant industry through knowledge sharing and networking.
  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

  • Franchise India 2024 Mumbai
    29-30 NOV 2024, Jio World Convention Centre, BKC, Mumbai

    The focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.

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