Celebrities as Consumer Brand Catalysts: A Deep Dive into Buying Behavior
Celebrity endorsements are among popular and proven marketing strategies across industries. A popular figure endorsing a product significantly…
Fixated with celebrity culture, India can be a big market
Licensing is a decisive component in transforming a celebrity into a brand. Strategic brand extension via licensing has the ability to provide…
Explore Upcoming Events And New Age Agendas
  • Startup Awards 2024
    8 March, Hotel Sheraton Grand, Bengaluru

    Poised to be India's hottest start-up carnival, Startup 2024 is conceived as the microcosm of elements that promote the startup zeal.

  • W3 Summit
    8-9 March, Hotel Sheraton Grand, Bengaluru

    There is a new web/internet which is radically changing how we invest, interact, live and work. Besides upending the way people manage their finances, Web 3.0 is also stimulating brands and entrepreneurs to innovate for both the physical and virtual worlds.

  • W3 Awards
    9 Mar, Hotel Sheraton Grand, Bengaluru

    The W3 Awards will honor Web3's brightest and boldest innovators and Entrepreneurs in March 2024.

  • FROEXPO Hyderabad
    16-17 March, Hitex Exhibition Centre, Hyderabad

    Unveiling a world of opportunity at India's leading Business & Tradeshow.

  • Restaurant Awards 2024 Mumbai
    19 Mar, Hotel Trident, Mumbai

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

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