Celebrities as Consumer Brand Catalysts: A Deep Dive into Buying Behavior
Celebrity endorsements are among popular and proven marketing strategies across industries. A popular figure endorsing a product significantly…
Fixated with celebrity culture, India can be a big market
Licensing is a decisive component in transforming a celebrity into a brand. Strategic brand extension via licensing has the ability to provide…
Explore Upcoming Events And New Age Agendas
  • IREC x LABELS Delhi 2026
    5 December 2026, Welcome Hotel by ITC, Delhi-Gurugram Highway, Delhi

    IREC x LABELS Delhi 2026 brings together global brands, retailers, investors and industry leaders for an event focused on new commerce, strategic partnerships, brand collaborations, capital and investments. The event features an Exhibition, Conference and Awards and will take place on 5 December 2026 at Welcome Hotel by ITC, Delhi-Gurugram Highway, Delhi.

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