consumer engagement strategies Latest Articles, Market stories and Information

When Old Meets New: Marrying GenAI with Conventional CX Strategies for E-commerce Success

With more people in India shopping online than ever before, customer experience has become a priority for many e-commerce businesses. Orders worth $…

By - Guest author
Aug 25, 2024 / 9 MIN READ

4 Ways How Digitization Can Help Unorganized Retail Flourish?

Retail, as we had traditionally known, has undergone severe disruptions in the past decade, thanks to the advent and immediate popularity of e-retail…

By - Guest author
Jun 01, 2021 / 8 MIN READ

How To Build Better D2C Customer Engagement In 2020?

In a few days, we are going to enter a new decade. And as I look back, it seems it was as fast as the technology that is evolving around us. With it…

By - Guest author
Jan 02, 2020 / 11 MIN READ

How should retailers set different approach for the mass and luxury products

In today’s evolving consumer centric environment and burgeoning competitive market, it is imperative for marketers to adopt a highly customised…

By - Guest author
Sep 12, 2016 / 7 MIN READ

Event & Sessions

Explore Upcoming Events And New Age Agendas

Franchise Expo Pune

18-19 January 2025, The Westin Koregaon Park

Franchise Expo & Business Opportunities Show (FEBO) is the nation's leading platform dedicated to franchise development and business growth.
Franchise Expo Chandigarh

14-15 Feb 2025, Park Plaza Hotel

Franchise Expo & Business Opportunities Show (FEBO) is the nation's leading platform dedicated to franchise development and business growth.