Influencer to Checkout: How User-Generated Content is Powering Retail Sales
In the present time, where the marketplace is digitally driven, user-generated content (UGC) is not just a bonus feature but also a core strategy…
How Content-to-Commerce Strategy is Beautifying the Future of The Good Glamm Group
The Good Glamm Group became the first beauty unicorn in South Asia in November last year. It acquired 10 companies and raised $250 million last…
How Content Creators are Leading the Charge to Disrupt the Face of the Retail Sector
The global retail and e-commerce sector has witnessed radical changes in the past few years. According to the Indian Brand Equity Foundation (IBEF),…
?influencia' launches at Entrepreneur India Congress 2016
influencia, a unique bloggers platform that mentors bloggers and helps them create their own brand identity, was launched at Entrepreneur India,…
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