What Steps D2C Brands are Taking to Win Customer Loyalty
Direct selling brands have been there for many years, however, the trend accelerated more during the pandemic And, the Direct-to-Consumer business…
5 Ways To Build Brand & Earn Customer Loyalty
This loyalty keeps the revenue flowing besides building the relationship with the clients.   For building the brand reputation and the loyalty of…
This is how brands are retaining customer loyalty
A recent study by Deloitte says that millennials are the chief wage earners in India with a 47-percent share in the working age population and…
How retail planning forms the crux of any retail business
Radhika Verma, 29, walks into a retail store and comes out after buying five more items than what was on her list. The next day, she walks into…
Explore Upcoming Events And New Age Agendas
  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Precision marketing through loyalty programmes
Formally put, precision marketing is, using highly evolved data bases of customers to reach the target audience and ensure that they spend towards…