How Digital Marketing Can Help in Increasing Consumer Engagement
Over time, consumer behavior has been changing due to several technological advancements, situations created by the pandemic, and access to the…
Marketing Transformation is the Roadmap to a Future-Ready Organization
Looking back, many businesses were woefully unprepared for the waves of disruption and change that occurred over the last few years. And many people…
Offline Marketing v/s Online Marketing in Today's Biz Scenario
In the past decade, the world has seen an immense surge in digital marketing over traditional marketing channels. A smartphone has become the go-to…
D2C Marketing Premium Global Kitchenware Brands in India
Recent global research by IBM/ National Retail Federation indicated that one in ten consumers categorize ‘brand’ as a major factor in their…
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How Spinta Digital is Helping E-commerce Brands Grow with Strategic Marketing Solutions
With over 65,000 government-recognized start-ups to date, India has the world's third-largest ecosystem for start-ups. And close to 30 percent of…
The Future of Digital Marketing in India and How Retail Brands Can Benefit From It
This is the era of digital marketing. With the rise of online shopping, every store requires an online marketing strategy to reach its audience and…
Tips to Build a Strong Disruptive Marketing Strategy
Marketing professionals are always looking for new and creative ways to stand out from their competition. Disruptive marketing is all about being…
How Gig Teams can Drive Marketing Success via Lead Qualification
As sales and services buoyed by digital channels gain more traction, the era of personalized marketing (also termed one-to-one marketing) is scaling…
Post-Pandemic Marketing Trends?
No part of the business is unaffected by the pandemic. Every business is witnessing a transformation unseen in decades. Brands across segments now…
How is Conscious Marketing Influencing the Buying Behavior of the Customer
It is a well-established fact that for the success of any product, marketing is crucial. There are many styles and schools of thought that have…
Why Relationships Should Be At the Center of Your Post-Pandemic B2B Marketing Strategy
Prioritizing customer relationships within B2B marketing strategies was a powerful tool before the pandemic. Now, it’s an essential one. COVID-19…
5 B2B Marketer Trends for this Year
The COVID-19 pandemic compelled B2B marketers to make numerous changes and rethink their strategies and processes. Thus, the B2B marketing landscape…
Why Personalized Content is the Future of Digital Marketing
Personalization when implemented correctly, enables brand messaging to break through the cluttered landscape. At a time where consumers are more…
How Brands Can Target HENRY's
Whether you are selling to a traditional consumer or mass consumers or luxury consumers, understanding and positioning effectively for HENRY is the…
Vegan Cosmetics Industry: A Growing Industry Boomed by Digital Transformation
Veganism is a growing concept in the world that has caused a shift in our lifestyle, and for all good reasons. Today, there is a growing sense of…
How Can Modern Businesses Innovate Amid Uncertain Market Scenario
Retail is one of the most dynamic and fast-paced industries in India. The rise of digital retail channels supported by rising incomes, increasing…
The Digital Dilemma for Old Economy Companies in India
1982, 1991 and 1995 were defining years for Indian marketers and advertisers. National broadcasting started in 1982 and with that Doordarshan came…
A New World Welcomes a Paradigm Shift in Marketing
No one ever knew a pandemic like COVID-19 would change the way the world lives. Yes, quite literally, the world is new and so are our thoughts. The…
How to Lockdown your Marketing during a Lockdown
In times of crisis, it is natural for businesses to prioritize austerity overgrowth. This often includes minimizing or eliminating marketing spends…
Forecast of Digital Marketing in the year 2020
Digital Marketing has taken India by the storm. Mushrooming training institutes, new courses like MBA (Digital Marketing), increasing influence of…
Only 3% of Digital Marketers in India are Measuring ROI Correctly: LinkedIn Report
LinkedIn, a professional networking platform, has released ‘The Long and Short of ROI’ report in India to identify how digital marketers measure ROI…