Inside VIRGIO’s 200% Growth: A New D2C Model With Zero Inventory Waste
When Amar Nagaram, former CEO of Myntra, left the comfort of corporate leadership to build a brand from scratch, many expected him to take the…
Made-to-Order; Built-to-Scale: How D2C Fashion is Quietly Disrupting Indian Retail
If you thought fast fashion was the final word in style, think again. A quieter but far more significant revolution is reshaping the Indian fashion…
How Is The D2C Fashion Market Reshaping Itself With Evolving Consumer Demands?
Driven by these three advancements - technological progress, the proliferation of e-commerce platforms and the flux of consumer behaviours, the…
How Fast Delivery is Influencing Consumer Buying Behaviour in Fashion
Fast delivery is changing the shopping experience all together. It is no longer just a perk—it is a must-have—something customers expect. With e-…
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Tier 2 and 3 Markets as the New Frontiers of Fashion E-Commerce
Today, the fashion industry in India is witnessing exceptional growth due to factors such as suitable demographics, the emergence of new players,…
Leveraging the Analytics for Fashion eCommerce
eCommerce companies are using analytic tools to address industry concerns like increasing competition, consumer retention, optimizing supply chain,…