Archies Unveils Brand Mascot 'AMA'; Embarks on a Journey into the Kids' Category
For 44 years, Archies has been a name synonymous with heartfelt gifting, making special occasions even more memorable. Its legacy stretches across…
Unwrapping Joy: Exploring the Latest Gifting Trends of 2023
Gifting has evolved into a means of expressing admiration, gratitude, and enthusiasm that has become deeply rooted in both our everyday routines and…
Why Consumers are Looking Beyond the ‘Traditional’ Gifts This Festive Season
Gifting is a universal phenomenon – a part of many cultures and societies since the beginning of time. It signifies celebration, and joyousness and…
Indians More Inclined to Send Gifts to Help Others and Give Back to Causes This Year-End Holiday Season
Despite the uniquely unpredictable situations in the last 2 years, the year-end holiday gifting ritual has remained a constant amongst Indian…
Explore Upcoming Events And New Age Agendas
25 Sept to 26 Sep - Hotel Pullman New Delhi
Indian Restaurant Congress has set a benchmark among restaurant fraternity for building a world class show on the business of restaurants in India. After 11 successful on ground editions.
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Corporate Gifting Trends 2022
It has been really a hard time since the pandemic hit and all of us have been affected by it directly or indirectly but what has not changed despite…
How India's Online Gifting Industry will Revolutionize in 2021
India has proven to be the fastest-growing market for the e-commerce sector, it is expected to grow to $200 billion by 2026. Propelled by online…
How Has the Concept of Gifting Changed in India
The Indian e-commerce market has been growing significantly over the last decade, a process only accelerated by the Covid-19 pandemic and a shift to…
How Indian gifting industry is shaping up?
The gifting industry in India has witnessed a massive growth over the past decade due to rising income levels and aspirations. The global gifting…
How Archies is expanding its reach in gifting space?
PAYBACK, India’s largest multi-brand loyalty program announced its partnership with Archies, the all-time popular gifting brand in the country to…