The emergence of social media has changed the way of interaction for humans and businesses alike. In fact, using social media has been identified as…
As a marketer, it's your responsibility to stay on top of the latest trends. And while you can't predict the future with 100 percent certainty, you…
Large consumer brands have historically used business scale to get efficiencies in manufacturing, distribution, and media. This has made it harder…
A virtual world that bestows an experience of reality through gadgets popularly known as virtual and augmented reality headsets is what ‘Metaverse’…
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25 Sept to 26 Sep - Hotel Pullman New Delhi
Indian Restaurant Congress has set a benchmark among restaurant fraternity for building a world class show on the business of restaurants in India. After 11 successful on ground editions.
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The most popular and powerful marketing strategy for brands and markets these days is influencer marketing. And social media is becoming a crucial…
In a year ravaged by Covid-19, influencer marketing witnessed a massive growth in spending by leading brands and agencies to the tune of over 40…
The latest report from Facebook & Bain Company has proven that the ‘new normal’ resulted in new purchasing habits which boosted digital…
"People do not buy goods and services. They buy relations, stories, and magic."- Seth Godin
The drastic shift in the scenario of digital marketing…
Welcome to the age where most of the wealthiest celebs have not appeared on television or in a magazine, yet they are making handsome cash every…
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be altered by companies. By no…
Increased internet penetration and the rise of social media has led to the genesis of Influencer Marketing or ‘Digital word-of-mouth’. Influencer…
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