The significance of innerwear, particularly underwear, cannot be understated when it comes to men's everyday comfort and well-being. Often overlooked…
For decades, the apparel industry has been primarily driven by women. In recent years, however, the wheel seems to be turning slowly yet steadily…
The Indian innerwear segment has witnessed a holistic boom in the last few years. The evolution of inner wear from merely a necessity to a fashion…
The innerwear category has broadened from being a basic requirement to designer wear with emphasis on styling and comfort. According to a Technopak…
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