Indians Among Internet Users Most Likely to Quit Social Media
Social media for many of us has become an essential part of our daily lives. Whilst social media has many positive attributes, it can be a very toxic…
How Influencer Marketing is the Ultimate Game Changer
"People do not buy goods and services. They buy relations, stories, and magic."- Seth Godin   The drastic shift in the scenario of digital marketing…
How has Social Media Influenced Branding Image in the Retail Sector?
Even before 2020, social media had the power to influence the purchase decisions of more than half of the millennials. Post the pandemic, it was…
5 Ways to Get Hyperlocal Marketing Right
Remember how marketing was done earlier? Before the advent of TV, radio, and of course, the internet, flyers and brochures were placed in front of…
Explore Upcoming Events And New Age Agendas
  • FROEXPO Ahmedabad
    21-22 Sept 2024, Mahatma Mandir Convention and Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • Indian Restaurant Congress & Awards 2024
    8-9 October 2024, Yashobhoomi, India International Convention and Expo Centre (IICC), New Delhi
    Indian Restaurant Congress is a premium event in India's food and beverage sector, dedicated to advancing the restaurant industry through knowledge sharing and networking.
  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

  • Franchise India 2024 Mumbai
    29-30 NOV 2024, Jio World Convention Centre, BKC, Mumbai

    The focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.

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How Instagram is changing fashion retailing?
Have you heard of brands such as missa more, fashion police, shopsnub amongst others? We often see Instagram feed flooded with dresses and latest…
How Social Media Sites Such as Pinterest, Facebook Help Retailers?
These days percentage of shoppers shopping online and offline are equally devided. When we talk about online, it does not necessarily means e-…
Which consumer trends will reign in 2017?
The consumer market in India is driven by more than 440 million millennials and 390 million Gen Z shoppers. As per Goldman Sachs report states…
How social media decides buying trends
There was a time women had a hard time shopping without the recommendations of their mothers or their friends. A new skirt for a party, a new bag…
HDFC RED starts its instagram photography campaign, #LanesByLens
HDFC RED, a digital marketplace for home buyers and developers, aims to bring back the importance of the lanes in our lives, through the medium of…