Indians Among Internet Users Most Likely to Quit Social Media
Social media for many of us has become an essential part of our daily lives. Whilst social media has many positive attributes, it can be a very toxic…
How Influencer Marketing is the Ultimate Game Changer
"People do not buy goods and services. They buy relations, stories, and magic."- Seth Godin   The drastic shift in the scenario of digital marketing…
How has Social Media Influenced Branding Image in the Retail Sector?
Even before 2020, social media had the power to influence the purchase decisions of more than half of the millennials. Post the pandemic, it was…
5 Ways to Get Hyperlocal Marketing Right
Remember how marketing was done earlier? Before the advent of TV, radio, and of course, the internet, flyers and brochures were placed in front of…
Explore Upcoming Events And New Age Agendas
19 Nov to 20 Nov - JIO World Convention Centre, Mumbai
The focus of the 2023 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.
19 Nov to 20 Nov - JIO World Convention Centre, Mumbai
World Franchise Forum will bring together the smartest futurists and franchise leaders from all over the world to explore the impact of current and future trends in franchising business, government, technology and society.
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How Instagram is changing fashion retailing?
Have you heard of brands such as missa more, fashion police, shopsnub amongst others? We often see Instagram feed flooded with dresses and latest…
How Social Media Sites Such as Pinterest, Facebook Help Retailers?
These days percentage of shoppers shopping online and offline are equally devided. When we talk about online, it does not necessarily means e-…
Which consumer trends will reign in 2017?
The consumer market in India is driven by more than 440 million millennials and 390 million Gen Z shoppers. As per Goldman Sachs report states…
How social media decides buying trends
There was a time women had a hard time shopping without the recommendations of their mothers or their friends. A new skirt for a party, a new bag…
HDFC RED starts its instagram photography campaign, #LanesByLens
HDFC RED, a digital marketplace for home buyers and developers, aims to bring back the importance of the lanes in our lives, through the medium of…