The COVID-19 pandemic and the consequent lockdown have dramatically changed the way people shop for what they need. While stepping out to a…
CPM India, a marketing agencies in India, recently conducted a unique research study, surveying over 3000 Kirana and independent self-service…
The lockdown that has been in force in varying degrees of intensity over the past three months has upset our domestic routines in no small measure.…
A year after demonetization came into effect, nearly 63% consumers and even small-sized retailers have switched to digital payments. However,…
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