Is Discovery Commerce the Key to Unlocking Gen Z’s Shopping Habits in India?
In today’s digital landscape, where consumers are constantly inundated with options, the traditional shopping journey has evolved. The rise of…
Is Live Streaming the Future of E-Commerce
The perks of Livestream shopping for retailers include a shorter consideration period, increased customer interaction, and better revenue. Livestream…
What Brands Can Expect Of The Influencer Industry In 2023
As a marketer, it's your responsibility to stay on top of the latest trends. And while you can't predict the future with 100 percent certainty, you…
India's Live Commerce Industry to Reach $4-5 bn by 2025
Driven by the beauty and personal care (BPC), India's live commerce market is expected to clock a gross merchandise value (GMV) of $4-$5 billion by…
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How Live Video Shopping is a Pandemic-Proof Growth Strategy for Retailers
The pandemic meant a stop for many retail businesses. But as people turned to digital for their daily needs, this massive problem became an untapped…
Live Commerce: The Future of Online Shopping has Arrived
An exciting new trend is taking place in the world of e-commerce - live commerce. Live commerce is a new form of online shopping where customers make…