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In these hypercompetitive times, product quality is the defining factor that makes or breaks brands. In essence, product quality denotes the…

Retail industry, on the world map, stands at approx. US$25 trillion in 2018 and is expected to rise up to approx. US$28 trillion by 2020, and…

Customer perception is key in branding. You can work hard to make your brand appear a certain way to the world, but if customers aren’t buying it,…

A recent survey conducted in the year 2015 suggests that the nearly 50% of the customers experienced a problem during their last shopping trip.…