How Brands can Build a Unified Online and Offline Strategy for a Bolstered Market Presence
In today’s day and age, customer journeys have transformed beyond recognition in light of technological advancements in the retail space. As user…
How Offline Retail Stores Are Focusing On the Hybrid Business Model
The Indian retail sector has witnessed some of the drastic changes of the decade just in the past year. Consumer behavior has been deeply affected by…
How Can Retailers Leverage Analytics in Making Business Decisions?
The Indian retailer is inundated with challenges like increasing offline competition, mounting online threats, changing social norms and fickle…
Offline Retail: Consumer's expectations in Today's time
For any business, understanding its customer’s demand and expectations is indispensable. The expectations of customers are drivers of sales in any…
Explore Upcoming Events And New Age Agendas
  • Indian Restaurant Congress & Awards 2024
    8-9 October 2024, Yashobhoomi, India International Convention and Expo Centre (IICC), New Delhi
    Indian Restaurant Congress is a premium event in India's food and beverage sector, dedicated to advancing the restaurant industry through knowledge sharing and networking.
  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

  • Franchise India 2024 Mumbai
    29-30 NOV 2024, Jio World Convention Centre, BKC, Mumbai

    The focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.

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Top 3 innovative omnichannel solutions for online retailers
Online to offline (O2O) is evolving as sophisticated strategy in delivering omnichannel experience to consumers. There are many brands including…
How VR is a third Dimension between online and offline?
As we inch towards the year 2019, we realise that while everything else – including product prices and number of players in the market – is seeing…
Top 10 innovative online retail concepts which went offline
With the growing influence of online retail; expanding through offline retail seems to be a tough call. However, if we look at industry data online…
Top five insights for retailers from the Meeker report
Venture capitalist Mary Meeker has come up with her iconic annual Internet Trends report which is overflowing with useful insights for retailers.…
Is Walmart-Flipkart Deal Really A Threat To Indian Retail??
A day after US retail giant Walmart struck its largest deal with Indian e-commerce company Flipkart, there has been prevailing fear among small…
How Retail Malls Are Gearing Up To Compete against E-commerce?
Shopping centres are undergoing a major evolution at the moment because there is a strong shift how the people are shopping. E-commerce is…
How Puma India grew online sales by 6X over one year?
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years…
How Online And Offline Retail Can Work Together?
Today the world is moving towards online. In such scenario, traditional retail seems to have started struggling in order to stay relevant to tech…
How retailers and brands can target new age Omnishoppers in India?
India's e-commerce sector was worth about $3.9 billion in 2009. Now, this sector is expected to grow by 17% in gross merchandise value (GMV) at $38…
The Future of Indian Retail Stores: Customer Behaviour, Big Data, and Visual Merchandising
The Boston Consulting Group (BCG) with the Retailers Association Of India published a report back in 2016 stating that the Indian retail sector is…
How to ensure right investment in retail?
Managing return on investment is critical to a healthy business. Many factors go into investment decisions, ranging from what merchandise to stock…
How Social Media Sites Such as Pinterest, Facebook Help Retailers?
These days percentage of shoppers shopping online and offline are equally devided. When we talk about online, it does not necessarily means e-…
Market Your Business Offline
India has emerged as the most dynamic and fast-paced business hub in the whole world. Big or small, all sort of brands are trying more ways than…
E-commerce: A threat or opportunity for a retail mall?
Indian Malls: Then and now.. The Indian mall story began the 1990s with Spencer Plaza in Chennai, Ansal Plaza in Delhi and Crossroads in Mumbai…
How retailers can be sure on format and the product mixes while offline store expansion
Relevant use of retail analytics in offline (brick and mortar stores) retail is augmenting and constantly innovating with various tools used by the…
The Line Between Etailers and Retailers is Blurrier than Ever
Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of…
How toy stores are finding profits in big formats?
Over the years, there has been a growing demand for apparels and toys for both infants and kids in India. According to Novonous, the child care…
Online-to-Offline (O2O), a step toward Omni-channel
Many Indian eCommerce companies are building their presence outside of pure play online retail and franchising through a variety of models, to build…
Blurring lines between Online and Offline payments
The conventional way of shopping has been treated as the most credible and widely preferred way of buying by a lot of consumers in India which holds…
Indian retail sector:The 'online v/s offline' debate
Article by :Anand Sundaram, CEO, Pioneer Property Zone There is a lot of talk about on-line retail dominating the traditional retail in India.  Some…