India’s Retail Reality Check: Why Content, Creators, and Chats Are Driving In-Store Sales
Retail in India is being redefined—not by what’s inside the store, but by what happens before a consumer even gets there. For shoppers, the journey…
The Marketplace vs. D2C Dilemma: How Smart Brands Are Winning Both
A recent panel discussion at IReC X D2C 2025 brought together industry leaders who offered tactical clarity on this evolving dual-channel strategy.…
How Integrating Video Calling Support can Help your Website Drive Better Outcomes
Online commerce has grown significantly in the wake of the COVID-19 outbreak. With consumer behavior evolving due to the pandemic, the share of…
Online Commerce Industry to Hit $188 bn in 2025?
The online commerce industry is projected to reach US$ 188 billion in 2025 from US$ 64 billion last year, with growing consumer preference to buy on…
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What's right and wrong with online commerce?
It is the digital age no doubt, and we are constantly attempting to digitise our lives. At the same time, a certain school of thought is convinced…