Personalization and Customization: New Way of Shopping for Pet Parents
The need for made-to-order, tailored products and services is at an all-time high. If you enjoy it, why not put your name on it, as they say. With…
How Online Fashion Brands are Using Analytics to Personalize Customer Experience
These days it is not unusual to hear words like PDP views, ATC and BTD ratios, checkout drop-offs, etc. in the corridors of a fashion start-up. The…
Why is it Important to Personalize the Shopping Experience
E-commerce has drastically changed over the last 2 years and has become the predominant way we shop. The shopping experience has been brought to our…
How E-commerce is Helping the Personal Care Industry Flourish
Current headlines that retail deals shrank in March for the consecutive month were a bleak token of how the Great Recession has destroyed…
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How D2C Personal Care Brands Are Personalizing Products to Win Consumers?
The cosmetic industry has always promoted a very homogenous idea of beauty, marketing a standard product to very different customers. Most of the…
How Content is Redefining the Future of the E-commerce Industry
The e-commerce industry is witnessing tremendous growth, a process catalyzed by the outbreak of the Covid-19 pandemic. As non-banking players emerge…
The Future of Digital Commerce Demystified
The changing landscape of digital consumption is driving new services and experiences delivered in seconds, leading to digital commerce's growth. The…
How Artificial Intelligence is the Future of Retail?
The retail business has many stakeholders. We have an entire spectrum of retail space providers. We have large retail chains like Walmart and Dmart…
Technology to Aid Growth of Beauty Segment in 2021
As the whole world shut down last year, we didn’t see the scope of places opening up anytime soon. The one thing that grew exponentially in every…
Evolving Retail Innovations Continue to Entice Consumers
The last year was marked by a significant shift in consumer behaviour and shopping choices, with the digital space emerging as the winner over the…
Product Customization, Personalisation and Bespoke Offerings To Attract Consumers?
With increasing competition across product categories, creating unique value propositions is becoming more and more challenging for brands and as a…
5 Predictions for Retail & E-Commerce Industry in 2021
The technological disruption in the retail space has made the consumer more connected with devices through online shopping, e-medicines, payments etc…
Healthy, Natural & Sustainable Product Innovations Appeal to Indian Consumers
Consumers in India have prioritised health over the last few years, and this focus is fueling growing interest in natural and plant based products.…
New Tech:The Way It's Changing Consumer Purchasing
The pandemic isn’t the only factor influencing e-commerce these days. While it’s true that the COVID-19 outbreak has led to a massive increase in…
Why personalization is the base for customer experiences?
Mithila, an advertising professional, mostly buys her monthly essentials from ecommerce marketplace and she trusts her etailers, as much as she…
How Personalisation is helping the retail brands?
Personalisation has always been important in retail.Today personalization remains as important as ever, but the way it’s delivered is constantly…