Driving High-Tech Innovation: How AI-Enabled CPQ is Powering the Future of Personalized Sales
The high-tech industry has long been a beacon of innovation, driving advancements that redefine how businesses and consumers interact with technology…
The Future of D2C in Baby and Lifestyle Products: Personalization as the Key to Brand Differentiation
The Direct-to-Consumer (D2C) model has seen remarkable growth over the past decade, fueled by evolving consumer behaviors, technological advancements…
The Power of Personalization: Customization Trends in Fashion E-commerce
In the dynamic world of fashion e-commerce, staying ahead of the curve often means more than just showcasing the latest trends. Today's consumers are…
How Data Analytics is Driving Personalization
The consumer-packaged goods and retail (CPGR) sector has changed drastically, especially in the post-COVID period. Consumer preferences are changing…
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Expressing Yourself Through the Art of Fashion Now Entwined with Technology
Fashion is not just about wearing chirpy, fancy-looking clothes to look good, it’s an art, a form of expression for people. The clothes you wear and…
How an Omnichannel Approach will Help Retail Stay Ahead of the Curve for Both Customers and Employees
As the fifth-largest retail industry globally by economic value, the Indian retail market has been on an upward growth trajectory, projected to reach…
How Retail and E-commerce Industry is Evolving
During the pandemic years, the retail industry was highly inclined towards necessities and basics as the Coronavirus ensured that such utilities…
E-commerce to Become More Customized and Personalized with Analytics
E-commerce has come a long way. From CompuServe in 1969, which introduced e-commerce through a dial-up connection, and later Michael Aldrich in 1979…
Why Personalization is the Way Forward for Retailers to Succeed
In this whole world of opportunities, marketers have realized that the future of marketing lies in ‘personalization’. Nowadays, customers are…
Why Personalized Content is the Future of Digital Marketing
Personalization when implemented correctly, enables brand messaging to break through the cluttered landscape. At a time where consumers are more…
AI in Retail: 5 Present and Future Use Cases
We are living in a digital-first world where consumers keep seeking bespoke shopping experiences in real-time. In the market brimming with thousands…
Growth of the Gifting Sector in India
In India, gifting is part of our culture, heritage, and social customs. Be it business or personal occasions, we are truly passionate about giving…
3 Big Trends Shaping the D2C E-commerce in 2021
The adoption of digital wallets among the elderly audience and public, in general, was truly surprising, which gave rise to never-seen-before e-…
How D2C Brands Can Scale Their Business Online?
India is the fastest-growing market for e-commerce business, according to global reports. Coupled with the advantage of technological support, apps…
5 Retail Trends To Look Forward To In 2021
The year 2020 has been quite challenging, it has pushed every sector to re-imagine and re-innovate ways of the business. The unprecedented change has…
How Indian retailers are strengthening their outreach?
In the current era of concentric shopper expectations joining hands with technological advancements, the Indian retail industry is in the eye of a…