52 pc Shoppers Prefer Private Labels over Brands Amid Cost Consciousness
In a significant shift in Indian consumer behavior, value is taking precedence over brand names. More than half of Indian consumers (52 percent) are…
Private Labels & D2C Products: Transforming Retail as Adoption Skyrockets
India's private label sector and direct-to-consumer sector are currently valued at Rs 13 billion, making up 10-12 percent of the organized retail…
Is e-commerce killing the fundamentals of its establishment?
What’s with e-commerce these days you may ask? Apart from rolling out massive discounts or attractive offers every other month, tens of hundreds of…
Private labels: Can they make it big?
Private labels are attractive in terms of higher business margins and this is a reason big retailers are trying their hands in building their own…
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Private labels on an upswing
Private labelled products are characteristically those which are manufactured or provided by one company and sold under another company's brand.…
Coping in the current economic environment
PricewaterhouseCoopers estimates suggest that the Indian retail sector is worth USD350 billion and is growing at over 20 percent per annum. India…