67 pc of Rural Shoppers Still Prefer In-Store Experience
India’s e-commerce sector is on a remarkable growth trajectory. With rapid digitization, deeper smartphone penetration, and evolving consumer…
FMCG Sees 3X Volume Growth in Rural India vs Urban in Q4 FY25
India's fast-moving consumer goods (FMCG) sector continues to ride the wave of rural resurgence, outperforming urban counterparts and offering a…
Rural FMCG Sector in India Poised for Significant Growth with 6.1 pc Increase in Current Fiscal
The fast-moving consumer goods (FMCG) sector in India is poised for a notable shift, driven by robust growth in the rural market. The rural FMCG…
Crafting Success in Rural Retail: MoRD Joins Forces with JioMart for India's Artisans
In a groundbreaking move towards uplifting rural artisans, the Ministry of Rural Development (MoRD) recently inked a Memorandum of Understanding (MoU…
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Amazon India ties up with Vakrangee to sell in rural India
Vakrangee, which provide financial and other services in rural India, said it has entered into a strategic tie-up with Amazon India to provide…