When a global cricket legend trades the bat for a bottle, you know something exciting is brewing. Kevin Pietersen, the Former England Cricket Captain…
Whisky 2.0: How Premiumization, Sustainability, and Digital Sales Are Shaping India's Spirits Market
There is something almost ritualistic about whisky. The slow swirl in a glass, the way light catches its deep amber hues, and the first sip that…
Irish whiskey is winning hearts in India, especially among those who love a smooth and refined drink. Unlike smoky Scotch, Irish whiskey is triple-…
India’s love for fine liquor is growing fast. Rare and exclusive bottles are now a prized possession for whisky lovers. Some seek rich, smoky flavors…
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New Delhi: Jim Beam, the bourbon whiskey brand, has brought forth an exclusive for the International travelers at Delhi Duty Free Services at the IGI…
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