How Rahul Dravid Backed Farmley is Getting Ready for Global Growth
How Rahul Dravid Backed Farmley is Getting Ready for Global Growth

In the bustling world of entrepreneurship, sometimes unexpected turns lead to remarkable ventures. The story of Farmley, founded in July 2017, is a testament to such twists of fate. Abhishek Agarwal, an IIT Roorkee engineer, began his entrepreneurial journey with a focus on intercity trucking. However, fate intervened when he crossed paths with Akash, an IIT Delhi graduate and his flatmate. Together, they ventured into the agricultural sector, giving birth to Farmley.

Farmley, at its core, is a brand driven by the passion to offer consumers adulteration-free dry fruits and nuts directly sourced from farmers and producers. Abhishek Agarwal reflects on the inspiration, saying, "Our creative innovation and extensive R&D led to a diverse range of products."

Farmley's Core Philosophy: Nurturing Well-being through Snacking

The core philosophy of Farmley revolves around providing consumers with a wide variety of healthy snacking products derived from dry fruits and nuts. The mission is to redefine the snacking landscape, offering not just snacks but a lifestyle that nurtures well-being.

Abhishek Agarwal emphasizes the evolution of Farmley's mission, stating, "Today, our overarching mission is centered on customer satisfaction, product excellence, and expanding our presence both offline and internationally."

Joining Forces with Rahul Dravid

A significant milestone in Farmley's success is its collaboration with former Indian cricketer and head coach, Rahul Dravid, as the brand ambassador. This partnership reinforces the dedication to providing high-quality, wholesome products and connects Farmley with a wider audience. Abhishek Agarwal explains, "The collaboration strengthens our brand image and demonstrates our commitment to delivering exceptional products that delight our customers."

Diverse Product Portfolio: Elevating the Snacking Experience

As a full-stack brand, Farmley takes pride in offering an extensive range of over 100 products, covering everything under the umbrella of dry fruits and nuts. From traditional options like Panchmeva and Black Raisins to exotic assortments like Dried Apricots and Premium Greek Blackcurrant, Farmley's product portfolio is designed to elevate the snacking experience.

Abhishek Agarwal highlights Farmley's dedication to innovation, mentioning, "We are continuously working on introducing new-to-market products that leverage product and packaging innovation to deliver exciting, tasty, and healthy snacks to our valued customers."


Munchies – A Healthier Alternative to Snacking

Farmley announced its expansion into the chips and crisps market with "Munchies." Crafted from wholesome ingredients, these snack sticks made from Makhanas offer a healthier alternative to traditional fried snacks. The launch, featuring two flavors – Masala Munchies and Achaari Munchies, aligns with Farmley's commitment to redefining the snacking experience.

Abhishek Sharma, Founder of Farmley, expresses his excitement, stating, "Munchies is not just a snack; it's a commitment to redefining the way we snack."

Read More at: Farmley Elevates Healthy Snacking Space with Innovative Munchies Snack Sticks

What Sets Farmley Apart: A Commitment to Quality and Purity

Farmley distinguishes itself in the industry through various features that set it apart. The commitment to providing adulteration-free products is evident in the deep back-end linkages with over 5000 trusted farmers and producers. The brand's focus on innovation and R&D is showcased by unique offerings like the world's 1st pasta made from Makhanas.

Abhishek Agarwal elaborates, "Our focus on creative innovation and extensive research and development allows us to curate unique and innovative products that blend health and taste."

Impressive Growth Trajectory: A Brand to Watch

Farmley's growth in just two years is nothing short of remarkable. Achieving an Annual Recurring Revenue (ARR) of Rs 250 Crore and maintaining a Net Promoter Score (NPS) of 90 percent for their value-added range demonstrates the brand's rapid success. Abhishek Agarwal attributes this to dedication, stating, "Our dedication to providing high-quality products and innovative offerings is evident in our outstanding Net Promoter Score (NPS)."

Future Vision: Scaling Up and Going Global

Looking ahead, Farmley envisions scaling up its healthy snacking range and optimizing its distribution chain. The brand aims to enhance accessibility for existing customers and attract new ones by expanding its presence in offline channels. Additionally, Farmley plans to actively enter international markets, emphasizing their Makhana-based products.

Abhishek Agarwal outlines the future strategies, saying, "Our commitment to offering a wide range of healthy snacks and strategic market expansion underscores our vision for sustained growth."

Looking into the future, Farmley envisions scaling up its presence in offline channels, expanding its healthy snacking proposition, and venturing into exports with a focus on Makhana-based products.

In conclusion, Farmley's journey is a fusion of passion, commitment to quality, and a drive to make a positive impact in the agricultural sector. As the brand continues to innovate and expand, it stands as a beacon in the healthy snacking industry, offering consumers not just snacks but a wholesome lifestyle. With impressive growth, notable collaborations, and a commitment to excellence, Farmley is a brand to watch in the years to come.

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