How Finite Skincare is Uncomplicating the Indian Skincare Ecosystem

There are lots of leading brands in the skincare market in India that offer hundreds of solutions to almost every skin type, and color. All of these brands are essentially filling the market with unnecessary products and pushing them onto the market under the pretense of being Ayurvedic, organic, vegan, etc. Although these promises are substantial, they ultimately serve to confuse the buyer because they provide multiple solutions to a single problem or goal that the consumer may have.

Founded in 2021, Saurabh Sharma moved ahead with a vision to clear the junk from the Indian skin care market and added some valuable skincare products to address the real issues the consumers were facing in the form of Finite Skincare.

Saurabh Sharma, Founder, Finite Skincare, shared, “It all started when I was looking for a product for my wife and it took me more than 2 weeks to even select the top 3 products which I might want for her and was still not sure. This leads to regimens requiring greater time commitments (up to 6–10 steps). In addition to being excruciatingly complicated, it is also prohibitively expensive due to the vast variety of items offered by a multiplicity of different companies.”

“Our carefully made line of Finite skin care products is great for people who want beautiful, healthy skin with as little effort as possible. We are a brand that sells directly to consumers, and we intend to continue doing business in this manner for the foreseeable future. Because of this, we will become more nimble and will be able to serve our clients with higher-quality products at more reasonable costs. We are seeking to capitalize on the repeat rate, as it saves us a great deal of time and work even if the customer returns numerous times,” he added.

Finite Skincare offers one product for the same family of concerns/aspirations. People don't need a product for each worry, rather it's the other way around. 

“There is a single goal, which is to simplify the ecology of skin care products and increase the number of customers who come back for more, and we will do everything necessary to accomplish the same thing. Everyone is actually quite confused because ‘strategy’ is such a broad and undefined term,” Sharma added.

Less is More
Finite Skincare believes that when it comes to the development of things, it is preferable to have a product line that is more limited than it is to have a product line that is more extensive and leaves the customer confused by the options they have. 

“As a direct result of this, we do not have any present plans to expand the product line of skincare goods in the near future. This decision was made because of the competition. Even though we only carry a few products, those products are capable of satisfying the requirements of the full ecosystem of skincare products. We are able to attain our goal in spite of the restricted options we have,” Sharma said.

Technical Integration
Finite skincare looks forward to a vision to where all of the backend processes, even the ones that are done by hand now, will be done automatically.

“The customer relationship management (CRM) software that we implemented is the component that is most important to the success of our company. Because of this method, we are able to maintain relationships with our clientele and obtain reliable feedback, both of which enable us to continuously enhance our offerings. We have automated it to the tune of 75 percent, which is a huge accomplishment for a young brand like ours because it was previously manual,” he asserted

Future Goals
At the moment, the brand is concentrating all of its efforts on skin care (also known as facial care), but Finite does have future plans to branch out into other categories, such as hair care and body care soon.

“Up until this point, we have invested approximately one hundred thousand dollars into the research, development, and production of our skincare products as well as our brand. We are planning to immediately begin the process of raising capital, and our objective is to collect up to $1 million in a pre-seed or seed round,” Sharma further said.

As per the brand, The Indian market, which will be responsible for generating all of the company's revenue, will be the primary focus of its attention for the first three years of the company's existence.

“The Tier l market is saturated to the tune of 75 percent, and we are looking into ways where we can generate sales and repeat sales from Tier ll and Tier lll customers, who are the next wave for direct-to-consumer sales,” Sharma concluded.