How Inbase is Enhancing Mobile Experience for its Users
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How Inbase is Enhancing Mobile Experience for its Users

Inbase specializes in smart wearables while enhancing user experience with technology and offering products that match the needs of a diversified user base. It was launched with the purpose of enhancing the mobile experience, by means of accessories while helping customers upgrade the life of their products and staying in vogue at the same time.

Since its inception in 2003, the brand has witnessed considerable growth in terms of customer base and product demand. The brand asserted that its acceptance is getting better each day, owing to the efforts of the team and the support of its channel partners, dealers, distributors, and its customers.

“Today, we are associated with more than 15,000 retail outlets with over 5 million customers. Moreover, our products have achieved many awards and have been recognized by various reputed media outlets,” said Aashish Kumbhat, Co-Founder and Director, Inbase.

Kumbhat further added that it was the lack of innovation in the industry that made him pursue and develop Inbase. “I realized there existed a dearth of brands that offer quality products, the lack of innovation in the industry, and my passion towards the quality and innovative products pushed us to develop our brand,” he added.

With its key focus being on product identification, product quality, marketing strategy, product designs, product packaging, innovative sales strategies, etc. the brand has been providing premium products to its customer base.

“InbaseTech is a brand where innovation lies as the base of our company’s core principles and translates seamlessly into every one of our product, thus our name,” added Kumbhat.

How Inbase is Enhancing Mobile Experience for its Users

Options Galore

Aiming to be a one-stop shop for all mobile accessories, the brand offers mobile cases and covers, smart wearables, wireless speakers, fast chargers, headphones, earphones, car accessories, lifestyle accessories, laptop accessories, tablet accessories, and much more.

“We have everything under one roof. Our URBAN range of Smartwatches is very popular among consumers and we look forward to being India's leading brand in the Smart Wearable segment,” said Aashish Kumbhat.

The brand recently expanded its wearable segment with Urban Pro X (Bluetooth calling) and FIT M (Non-calling) smartwatches and Buds Mini Lite with up to 40 hours of playtime earbuds.

Moreover, the brand intends to expand its product portfolio across all categories with numerous high-end products with more advanced technology, superior quality, and cutting-edge style.

“Going ahead, we are looking forward to expanding into home automation, safety, and security categories where exists a scope of technological advancement and implementation,” asserted Kumbhat.

Why Inbase?

According to the brand, it produces the finest range of products that offer a host of other features while keeping the sanctity of communication and network.

Furthermore, the brand does not compromise on the quality of its products and tries to provide its customer base with the best support.

“Our new product launches are always ahead of the industry in terms of technology, innovation, and ease of use,” added Kumbhat.

How Inbase is Enhancing Mobile Experience for its Users

Technological Advancements

The Indian market is growing at a phenomenal speed, as is the demand for products owing to the adoption of new technology. Inbase too tries to implement the best in class technology in its products to keep them updated.

The brand’s latest launch, Urban Fit S is supposedly one of the most advanced Smartwatches available in the market today as it comes with an always-on 1.78 inch AMOLED display, in-built memory with more than 120 active sports modes. The smartwatch also offers a power-efficient Realtek chip with a lithium-ion battery, dual pairing feature, in-built HD speakers, calling function, premium health suit, and much more.

“We will be expanding our smartwatch segment and launching numerous high-end products with performance enhancements and more seamless experience between smartwatches and smartphones,” said Kumbhat.

In the audio segment, the brand is working on products that will have better playtime, fast charging technology along with personalized listening experience with dedicated controls to adjust the sounds via mobile application.

Retail and Marketing Strategy

Owing to its regular market analysis, Inbase comes up with unique promotional strategies and offers, to run across major LFRs (Large Format Retails) and e-commerce platforms providing its customers with the best deals.

With the growing digital space today every mobile user is digitally connected to the ecosystem, which makes D2C one of the most appropriate channels for any brand.

“D2C helps brands to communicate faster with the consumers, immediately knowing their interests, likes, dislikes, and expectations while providing better user experience,” asserted Aashish.

For the purpose of enhanced and seamless customer experience, Inbase is exploring omnichannel avenues, moreover, the brand will be launching its own dedicated app where consumers will have more membership privileges and royalty coins for each purchase.

How Inbase is Enhancing Mobile Experience for its Users

Growth and Inventory Management

As a bootstrapped brand, Inbase has witnessed impeccable year-on-year growth along with growing revenue and overall profit.

Having a robust inventory control system allows the brand to have fewer returns in comparison to the industry.

“We have a strong system for quality checking each and every product, once the product passes all the quality parameters, only then it becomes eligible for the marketplace,” asserted Kumbhat.

Furthermore, the brand aims to capture one of the prime spots in the industry.

Future Plans

Along with its pan-India presence, Inbase has wide recognition and demand in the Caribbean and certain parts of America and the UAE. The brand thus aims to strengthen its presence in other countries.

In the next 5 years, the brand aims to become one of the most desired and trusted brands in the Industry.

“Our products will be exported globally and sold all across India. We will have our state-of-the-art manufacturing facility where everything from product designing to research and development, innovation, and production everything will be in-house,” commented Aashish Kumbhat.

Inbase further aims to have multiple international collaborations to provide a better user experience to its consumers.

 
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Subway India's Rapid Expansion: 100 New Stores in 2024 and a Bold Vision for the Future
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Subway India's Rapid Expansion: 100 New Stores in 2024 and a Bold Vision for the Future
 

Subway, the global leader in freshly made, customizable sandwiches, has achieved a significant milestone in India by opening 100 new stores in 2024. This expansion underscores the brand’s rapid growth trajectory in one of its fastest-growing international markets. With a renewed focus on modernization, localization, and customer-centric innovations, the brand is strengthening its position in India’s highly competitive Quick Service Restaurant (QSR) industry.

A Landmark Achievement in India's Growth Journey

India’s dynamic and evolving food industry has presented a lucrative opportunity for Subway to expand its footprint. With the opening of its 100th store in Lokhandwala, Mumbai, Subway now boasts a formidable presence of over 900 stores in more than 160 cities across India.

“Reaching this milestone of 100 new stores in a year is a testament to our customers’ trust in the Subway brand. This marks a significant chapter in Subway India’s growth journey, reflecting our unwavering commitment to delivering fresh, high-quality, and made-to-order sandwiches to our discerning customers,” said Tarun Bhasin, CEO of Culinary Brands, the exclusive master franchisee for Subway in India, Bangladesh, Sri Lanka, and other countries.

The brand’s aggressive expansion in 2024 is driven by the increasing consumer demand for freshly made, healthy, and convenient food options. As lifestyles change and urbanization accelerates, Subway is strategically positioning itself as a preferred choice among India’s young and working population.

Strategies Driving Rapid Expansion

The remarkable success of Subway’s expansion in India can be attributed to multiple key strategies:

  1. Leveraging Market Trends: Consumers today are more health-conscious and seek fresh, nutritious, and made-to-order food. Subway’s offering of fresh ingredients and customization aligns perfectly with this trend.
  2. Penetrating Tier II and III Cities: Recognizing the potential of India’s smaller cities, Subway has expanded beyond metropolitan areas. “Our innovation team closely follows local and international trends to offer an exciting menu to consumers. Our current menu already features multiple localized options, such as Paneer Tikka and Tandoori Chicken, which are very popular as they offer familiar tastes while maintaining Subway’s global sandwich-making approach,” Bhasin stated.
  3. Modernized Store Design: To enhance customer experience, Subway has introduced a refreshed store design that is more inviting, convenient, and modern. The response from customers has been overwhelmingly positive. “The new look aligns with what today’s new-age consumers seek – a smart and inviting ambiance that reinforces the freshness associated with Subway,” added Bhasin.

Subway’s Focus on Tier II and III Markets

While Tier I cities remain key markets, Subway is aggressively expanding into smaller cities to tap into their growing disposable income and rising demand for global QSR brands. Establishing outlets in high-footfall locations such as malls, airports, and highways ensures greater brand visibility and accessibility.

“At Subway, we recognize that every market has unique preferences and challenges. That’s why our menu innovation team continuously researches and adapts offerings to suit regional tastes while maintaining our global standards,” Bhasin explained.

Menu Innovations Catering to Evolving Preferences

The brand has also introduced new product lines to cater to India’s evolving taste preferences. Recent additions include the Hot & Cheesy Signature Subs and Breakfast Specials.

“Consumers love our Hot and Cheesy Signature Subs. They are the perfect indulgence during winters, offering 1.5x filling, extra cheese, and served piping hot. Options include Cheesy Paneer Tikka, Mexican, American Barbecue, Chicken Tikka, and Lamb Pepperoni,” said Bhasin.

Subway’s Breakfast Specials are another hit, offering fresh, made-to-order sandwiches that cater to professionals and early risers. “It’s a perfect fit for morning meals, and customers can walk in or order online in metros and mini-metros to relish these sandwiches, best paired with hot coffee,” he added.

Technology-Driven Growth and Customer Engagement

Subway is harnessing technology to enhance customer experience, streamline operations, and support its rapid expansion. Key tech initiatives include:

  • Customer Engagement: Tools like Net Promoter Score (NPS), Online Reputation Management (ORM), and Customer Relationship Management (CRM) are used to interact with customers and gather insights.
  • Retail Expansion Support: Specialized technology tools aid in identifying potential store locations, ensuring efficient supply chain management, and optimizing operations.
  • Digital Transformation: Enhanced online ordering, loyalty programs, and AI-driven recommendations are being integrated to provide seamless customer experiences.

“Technology has been an anchor for multiple departments at Subway. Various specialized tech tools are leveraged to support retail expansion and drive decision-making in the supply chain, quality, and operations,” Bhasin noted.

The Road Ahead: Making Subway India’s Largest QSR Chain

Looking forward, Subway has set an ambitious goal of becoming India’s largest QSR chain over the next decade. This vision is built on key pillars:

  1. Fresh, Customizable Offerings: Subway remains committed to delivering high-quality, made-to-order food that aligns with consumer health trends.
  2. Localized Menu Innovation: Expanding its menu to include more regional flavors and healthier options will be central to sustaining growth.
  3. Wider Retail Presence: Strengthening its footprint in metros and Tier II and III cities will ensure greater accessibility.
  4. Digital and Technological Integration: Embracing digital platforms for seamless ordering, loyalty programs, and data-driven decision-making will be critical to scaling operations.
  5. Overcoming Challenges: While competition, supply chain complexities, and shifting consumer preferences pose challenges, Subway’s strategic focus and adaptability will be key to its continued success.

“We recognize that achieving our goal requires strategic planning and agility. However, our unwavering commitment to fresh, high-quality food and a robust expansion plan will drive Subway’s growth and success in India,” Bhasin concluded.

 

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