Not just tech provider, rather partner

Mr Naresh Ahuja, Chairman and MD, ETP International, talks about the company’s services in an interview to the Retailer

Retailer: How do you briefly profile ETP International?

Naresh Ahuja (NA): ETP International is an enterprise retail management solutions company focused on enabling retailers to run their business proactively using the cutting-edge ETP V5 retail solution. Founded in 1988, ETP is headquartered in Singapore. It has R&D centre in Mumbai, regional sales offices in Indonesia and UAE and a network of partners in over 12 countries. selling, implementing, and supporting ETP solutions.

Retailer: Are ETP solutions customised to retailers’ preferences?

NA: The ETP VX solution is developed specifically for the retail industry. Hence, the depth of features and functions would conform to most retail requirements. It is a highly configurable solution and suits business processes and requirements. In special cases, customisation or modifications of certain modules will need to be done.

Retailer: Who are your clientele?

NA: ETP has clients across various retail categories such as apparel, mobile and lifestyle multi media retail, jewellery, optical and watch retail. Also, many retail companies in pharmacy, furniture and books use ETP VX solution. Today, the company is not just a technology provider, rather a close partner in their plans and strategies. 

Retailer: Why should retailers opt for ETP solutions?

NA: Most retail solutions in the market are focused on specific functional areas like business intelligence and POS. ETP VX offers a holistic solution catering to the entire spectrum of retail operations and business process for any organisation. Moreover, most solutions cater from the back-end to the front-end.

Retailer: What constitutes the core strengths of your company?

NA: ETP VX is a software suite developed using the latest technology. To run the solution, retailers have the option of deciding the platform. The solution can be easily integrated into a retailer's choice of financial tools and other systems in use. This reduces their costs of replacement of their systems. ETP V5 is a highly scalable, modular, cost effective solution with capability of handling multi-currency and tax systems, immediate access anytime and anywhere for business reports and updates, remote access, offline or online replication.

Retailer: How big is ETP’s presence in the world?

NA:  ETP International has presence in 14 countries, covering most of Asia and Middle East. The company wishes to expand through setting up more regional sales offices and through partners to reach out to more markets in the next two years. The company plans to enter the large markets such as Europe and America. However, these markets are comparable to the size of Asia as a whole or even bigger.