And, to help them in this task, mobile loyalty and digital marketing platforms like m’loyal, are ideal. This solution helps you track consumer demographics, shopping patterns and frequency of visits to a mall, and also enables you to send personalised information on offers and allied promotions to your target consumer rather easily.
Apart from that, you can also use m’loyal for creating targeted campaigns on social media for potential consumers in your catchment area. In addition, malls can also run co-branded campaigns with their partner retailers using this solution and boost footfalls on specific days.
m’loyal also helps you with customer loyalty programmes and it offers several applications to enable you to connect one-on-one with your consumer, as well run reward programmes.
Clearly, m’loyal helps you connect easily with your target consumer at a very low cost and is rapidly becoming popular with malls.