Amazon India launches 'Select' to help emerging brands

Leading e-commerce company Amazon has introduced a new programme called ‘Select’ which is largely catered to emerging brands in the country. With this initiative, Amazon aims to help in getting access to a suite of brand building tools and services.

Amazon India has also recently crossed the milestone of four lakh sellers on its platform.

"We have been piloting 'Select' over the last few months and have worked with over 100 brands. We have helped them get access to a suite of brand building tools and services spanning across discovery, consumer insights, brand consulting inputs, and enhanced brand protection services," Amazon India Director and General Manager (Seller Services) Gopal Pillai said while speaking exclusively to a leading media agency.

He also informed that the focus of the initiative is to develop long-term relationships with brands to help them generate measurable value for their businesses on Amazon and helping them achieve their business aspirations.

Some of the brands that Amazon is working with under the 'Select' programme include Miss Chase, The Yaya Cafe, Soul Fit, Skin Elements, Zink London and Daily Objects.

(Source:PTI)