Arvind Retail to expand in Gujarat

Arvind Retail, a branded garment retailing arm of Ahmedabad based textile major Arvind Limited, is looking to increase presence in Gujarat through its exclusive brand outlets (EBOs) from the current nine stores to about 20 by March 2012. The company aims to generate business worth Rs 200 crore from EBO segment by opening about 240 stores across the country by 2014.

"We aim to deliver customisation of products to tier III and tier IV towns in the state. These stores come with convenience to customers to get their garments tailor stitched with Arvind cut and style. We will have 20 EBOs in Gujarat, while nationally we aim to have 60 stores by the end of current fiscal," said P S Rajiv, Head- Retail (EBOs), Arvind Ltd.

The EBOs are rolled out in three formats, of which flagship stores have 2,500 sq ft area, the experience stores are less than 2,500 sq feet area and exclusive stores have less than 900 sq ft area.