Basics Life's 50th store, in Trichy

Basics Life, the retail offering from Hasbro Clothing Pvt. Ltd., launched its first standalone store in Trichy taking the count of its total stores to a grand 50. 

Basics Life offers the ultimate lifestyle experience for men. From clothing to accessories, it is the first-of-its-kind store in India, positioned as the fashion destination for men.

What earlier started with a humble beginning of about 400 sq ft of space in 1992, now boasts of a sprawling 60,000 sq ft of retail space. There are currently 50 exclusive Basics Life stores spread across Chennai, Bangalore, Hyderabad, Cochin, Mumbai, Colombo, Maldives etc and the brand is retailed through more than 600 MBOs in the country like Lifestyle, Globus and Reliance Retail to name a few.