Coca-Cola test-markets its new fruit-based drinks

Coca- Cola is all geared up to go on expansion drive of its fruit-based drinks range by adding apple and mixed-fruit juice in its range.

In order to expand its portfolio of fruit-based drinks Coca- Cola is test marketing Minute Maid apple juice and Minute Maid mixed-fruit juice in Kolkata.

The company sells all orange and lime juices under its 'Minute Maid' brand.

Atul Singh, President, Coca-Cola India and South West Asia Business Unit said that the company has been doing quite well with the jump of 29 per cent in its sales in the first quarter. He added that Coca-Cola initiated test marketing for the apple and mixed-fruit juices around three months ago.