Dabur enters professional grooming products space

FMCG player, Dabur, has entered the professional grooming products market with its 'Fem' brand, eyeing a 10 per cent share of the estimated Rs 1,000 crore market, in which leading brands like L'Oreal Professional and Schwarzkopf are present, in the next two years. To begin with, the company has introduced a range of facial kits – Fem Gold Professional Facial Kit and Fem Queen's Pearl Professional Facial Kit – which it will sell only through beauticians in parlours and salons. As part of the plan, the company has created a sales force of 200 people and is in the process of placing the products in around 30,000 beauty parlours across the country.