Govt.To Promote Tribal India Brand Through Amazon

The central government is planning to tie up with e-commerce Amazon to expand the market for tribal handicrafts.

Pravir Krishna, managing director of Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), a national-level organisation under the tribal affairs ministry, said a MoU with Amazon would be signed next week. "We have invited offers from retailers to become franchise of 'Tribe India' from all over the country. We currently have 43 retail outlets in the country through which tribal products are being sold. We plan to set up 2,000 franchise outlets. The idea is to take the sale to around Rs 100 crore.

Krishna said "The motto is to recalibrate the programme by identifying the gaps and have pan-India coverage to provide a fair and equitable deal to tribals in their trade.

The government is also working to provide insurance to forest producers on lines of horticulture and agricultural schemes, so that they can be insured against price variation and slump.

The MSP is a form of market intervention by the government through which the price is fixed to protect forest producers against excessive fall in price during bumper production years. The MSP scheme is currently implemented in just nine states, but it will be expanded to all 30 states.