Jade celebrates 10 years by presenting 'Aururm'
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Jade celebrates 10 years by presenting 'Aururm'

Luxury occasion wear label Jade has turned a decade old and the women behind the brand, Monica Shah and Karishma Swali, threw a big party to commemorate the milestone.

First order of business was the expansion of their iconic store on Peddar Road in Mumbai to a much larger one.

Shah, who studied architecture and interior design, took it upon herself to give the new store an old-worldly touch.

Shah said, "Handcrafted heritage objects of art of varied origins, each with a unique history of its own have found their way to our flagship destination."

To coincide with the launch of the new store, the designers also presented their new collection, 'Aururm'.

Bollywood’s Sayani Gupta, Pooja Hegde and Kiara Advani were amongst those present at the opening. Also seen at the party were Nisha Jamvwal, Pooja Bedi, and Queenie Singh amongst others.

 
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