Koovs names Samantha Chilton as Head of Design

Fashion e-tailer, Koovs, has appointed Samantha Chilton as head of design.

Chilton has over 25 years experience in affordable, young fast-fashion, having worked for leading brands such as Primark, Arcadia, New Look, River Island, Top Man, Warehouse and George, across womenswear and menswear on both the retail and supply side of the UK market.

Her most recent role was leading the UK and Northern European womenswear design team at Primark from 2012 to 2016. Since Primark, she has also designed ranges targeted at Zara, Pull & Bear, Mango, Forever 21, River Island and BOOHOO.com, while working as a design consultant within supply.

Mary Turner, CEO, Koovs, said, "Sam has an absolute passion for affordable fast-fashion. She has a talent for delivering emerging seasonal ‘must-haves’ and first to market catwalk trends. She is highly experienced in working with the supplier base in India and so her strengths are aligned to our core strategy and goals."