Packaged mineral water from Tata Tea

Tata Tea is all set to target the masses with a new brand of fortified mineral water. The new brand will carry the prefix of the Tata brand name and will be priced at a slightly lower premium than its existing premium mineral water brand – Himalayan. The new brand will be launched within a month. While its Himalayan brand is pegged at Rs 25 for a litre, the new brand is expected to priced at Rs 22 a litre.