Ra.One brand tie-ups worth crores

Eros International and Red Chillies have announced brand tie-ups worth Rs 52 crore for Ra.One, due for a Diwali release on October 26. With a 360-degree global campaign and 25 brands on board, the marketing spends on Ra.One have been subsidised considerably through major brand tie-ups, according to a press release issued by Eros International. 

The brands include Sony PlayStation, YouTube, Nerolac, McDonald's, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol. A major portion of their investments (Eros International and Red Chillies) have already recovered via in-film branding, media endorsements and through pre-licensing cable and satellite rights, music and other rights.