Somany Ceramics targets new segment of Bathware appliances

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment, has decided to step out of its comfort zone to speed up its future growth. The leading player in the tiles and sanitary ware industry has identified the new segment of bathware appliances as an avenue for future growth.

‘Somany Water Heaters’ by Somany Ceramics Limited, the flagship company of HL Somany Group, has been launched. The company is confident that over a period of time, it will emerge as a significant revenue contributor considering the size and growth of this industry.

Abhishek Somany, MD, Somany Ceramics, said, “We are planning to expand the brand from just tiles and sanitary ware to other areas that are relevant within the bathroom space. Although, we are entering into a new segment but it has a synergy with the existing line of our business. Furthermore, our venture into the division of bathware appliances is inspired by providing a one-stop solution to consumers for all their bathware needs, these precision-crafted artistic masterpieces are sure to set trends in the industry.”

“We would leverage our existing retail and distribution network for the product segment. Additionally, we will also be looking at expanding into the electrical channel dealers. At present we have about 500 dealers and 2000 retailers for our bathware segment,” he added.

The company will be targeting the mid to premium category of the business pyramid. Somany has also started getting into alliances with interior designers in Metros and Tier 1 cities.

“They influence the decision-making of homeowners, while they go for buying bathware appliance for their houses. Moreover, the entry to mid-segment has been seeing good traction in the past few quarters. Hence the company would focus on the indicated segment,” Abhishek further stated.