Anastasia Beverly Hills Expands Offline Presence, Opens 1st Boutique in Mumbai
Anastasia Beverly Hills Expands Offline Presence, Opens 1st Boutique in Mumbai

After delighting the Capital region's beauty enthusiasts, House of Beauty set in motion Mumbai's first Anastasia Beverly Hills store in Phoenix Palladium.

Anastasia Beverly Hills (ABH) is the #1 Brow Brand* delivering iconic Make-up and Brow products. It is one of the fastest-growing beauty brands in the global beauty industry and has received a breath-taking response from all over the globe including India. Its first flagship store in Delhi rose to the top of the list of the most well-liked premium cosmetics brands in a short span. After achieving a successful and overwhelming response from the customers in Delhi, HOB launched Anastasia Beverly Hills’ second store in Mumbai.

The ABH Store aims to magnify the customer’s experience with special workshops and events and make the product directly available to people in Mumbai at their exclusive boutique and brow salon. With the new in-store experience, customers will now be able to avail the ABH’s Five Step Signature Brow service at their spectacular Brow Bar. The service involves a detailed 5-step Brow routine which takes about 20 minutes to complete by the Brow expert at the store. 

With the idea that brows should be shaped according to an individual’s bone structure, the brand's CEO and Founder, Anastasia Soare developed her line of award-winning brow products and signature Patented Golden Ratio® Eyebrow Shaping Method which will also be offered at the store. 

Sanjali Giri, VP- International Brands and Retail, House of Beauty said, " I am extremely thrilled to finally bring the experience of Anastasia Beverly Hills to the amazing people of Mumbai. With its 1st boutique in Phoenix Palladium, we are here to provide ABH lovers- with education, artistry and a true brand experience through its beautiful product portfolio and expert service. This is yet another step towards bringing the brand’s mantra “Beauty is about balance, not perfection” to our consumers and providing them with the right artistry education.” 

Anastasia Beverly Hills represents the exquisite, the glamorous, and the aspirational leading global brand of high-end cosmetics, thus, browsing products is simply one part of your purchasing experience at the store. Customers get the chance to explore and have fun with makeup, thanks to the different make-up services available, as well as the chance to play, engage with the artists learn from them, and indulge in many of them.

ABH is founded by beauty pioneer, creative visionary, and powerhouse entrepreneur Anastasia Soare who is the driving force behind Anastasia Beverly Hills. Our assortment is available on ABH exclusive stores in Delhi NCR, Boddess.com, Sephora online and offline stores, Nykaa.com, SS Beauty, and Myntra.

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