Apparel Brand Soch Opens First Store in Jaipur

Lifestyle footwear brand Clog London has strengthened its retail presence with the launch of a new exclusive outlet in Gandhidham, marking its foray into Western India. The move forms part of the company’s broader strategy to expand its brick-and-mortar footprint across high-potential markets.

Spanning nearly 1,100 sq. ft., the newly opened store houses an extensive selection of footwear for both men and women. The collection covers casual, formal, and lifestyle segments, with an emphasis on delivering a blend of contemporary design, comfort, and accessible pricing.

Through this launch, the brand aims to deepen its reach in emerging markets while enhancing accessibility for customers seeking premium-looking yet value-oriented footwear options. The store has been designed with modern interiors and showcases a comprehensive product portfolio, complemented by special introductory offers to draw in local shoppers.

With its Gandhidham debut, Clog London continues to expand beyond metropolitan hubs, focusing on fast-growing Tier II and Tier III cities as part of its next growth phase.

The company is also planning further store additions across key Indian markets in the coming months, as it accelerates the expansion of its offline retail network.

Limelight Lab Grown Diamonds has expanded its footprint in Southern India with the launch of its first store in Andhra Pradesh, located in Visakhapatnam. The new outlet was inaugurated by Nirav Bhatt, Co-Founder of Limelight Lab Grown Diamonds, along with Regional Partners Sridevi Budankailu and B. Vitalprasad, and members of the brand’s leadership team. The ceremony was also attended by Kinjarapu Rammohan Naidu, Hon’ble Union Minister of Civil Aviation.

The newly launched store marks a significant milestone in the brand’s strategy to deepen its presence in high-growth urban markets. Known for its increasing appetite for premium, design-driven jewellery, Visakhapatnam offers strong potential for engaging with a new generation of conscious luxury consumers.

With this launch, Limelight strengthens its national retail network, which now includes over 60 exclusive brand outlets and more than 40 shop-in-shops across 45+ cities.

The newly opened store features a contemporary retail design that underscores the brand’s focus on craftsmanship, transparency, and responsible luxury. It showcases a wide assortment of CVD-studded lab-grown diamond jewellery crafted using Type IIA diamonds, recognised globally for their brilliance and purity. The collection includes classic solitaires, statement necklaces, modern earrings, bracelets, and versatile everyday wear pieces designed to cater to both occasion-led purchases and daily styling.

To mark the launch, customers can avail of limited-period inaugural offers, including 15 percent off on diamond value and 15 percent off on making charges, along with a complimentary gold coin on purchases above Rs 1 lakh.

Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds said, “Our journey at Limelight has been centred on building a scalable, future-ready retail brand for lab grown diamond jewellery, underpinned by design excellence, transparency, and consistent quality across markets. Our vertically integrated model gives us the ability to scale efficiently and expand with confidence, ensuring that each new store strengthens the brand while delivering a uniform, trusted experience to consumers nationwide. Visakhapatnam’s entry into our retail network highlights the growth opportunities in emerging markets and supports our strategy of steadily expanding our footprint while making responsible, contemporary diamond jewellery more accessible across India.”

Nirav Bhatt, Co-Founder, Limelight Lab Grown Diamonds, added, “As the lab grown diamond category matures in India, we are seeing strong traction in cities that combine tradition with a progressive outlook. Visakhapatnam reflects this balance, with consumers who appreciate craftsmanship while being receptive to innovation. Our expansion into this market is part of a larger strategy to build long-term consumer trust through accessible retail formats and clear communication. Each new store strengthens our ability to educate customers and reinforce confidence in lab grown diamonds as a credible, future-ready choice.”

B. Vitalprasad, Regional Partner, Limelight Lab Grown Diamonds stated, “Limelight has built a strong reputation in the lab-grown diamond segment through its consistent focus on quality and transparency, making it a compelling partner for this market. These values align closely with the preferences of today’s informed and design-conscious jewellery consumers in Visakhapatnam. With this launch, we introduce a modern jewellery destination that blends clean design, certified lab-grown diamonds, and a premium retail environment that feels welcoming and approachable. We believe the store will connect well with customers seeking jewellery that balances style with substance.”

With the opening of its Visakhapatnam outlet, Limelight Lab Grown Diamonds continues to accelerate its expansion across South India, reinforcing its position as one of the country’s most trusted and widely accessible lab grown diamond jewellery brands. The new store underscores the company’s commitment to making conscious luxury more attainable, offering jewellery that is distinctive, responsibly created, and aligned with contemporary lifestyles.

Aditya Birla Fashion and Retail Ltd (ABFRL) has expanded the footprint of its Gen Z–focused brand OWND! with its debut in the New Delhi market. The brand has opened its first store in the capital at Pacific Mall Dwarka, marking another step in its rapid offline expansion strategy. 

Launched in 2025, OWND! represents ABFRL’s strategic push into the fast-growing value fashion segment, targeting the country’s digitally influenced, price-conscious youth. The brand inaugurated its first-ever physical store in Bengaluru in September 2025 and has since been accelerating its brick-and-mortar presence across key urban markets.

As part of its broader retail roadmap, the company plans to transition its existing StyleUp outlets into OWND! stores, aligning them with the new brand identity and youth-centric positioning. ABFRL aims to scale the network to 100 stores by the end of the current financial year, underscoring its ambition to build a strong national footprint in the affordable fashion category.

OWND! is crafted specifically for India’s Gen Z and young millennial consumers, embedding itself in youth culture and contemporary fashion trends. The brand’s philosophy encourages self-expression and individuality, inviting shoppers to “own every moment” with confidence and charisma. By merging trend-forward styles with accessible pricing, OWND! seeks to redefine value fashion retail in India and resonate with the evolving aspirations of young consumers.

The product range is extensive, featuring more than 10,000 styles starting at Rs 399. The assortment spans menswear, womenswear, kidswear, and accessories, offering a comprehensive selection that balances everyday essentials with statement pieces. With its emphasis on affordability, variety, and style, OWND! aims to position itself as a go-to destination for fashion-conscious youth seeking both value and versatility.

Luxury eyewear retailer Dayal Opticals has expanded its footprint in Mumbai with the launch of a new boutique in the city’s upscale Kala Ghoda precinct. The opening marks another step in the brand’s steady growth strategy within key metropolitan markets. 

Sarvash Kalra, Director of Dayal Opticals, highlighted the strategic thinking behind the new location. "With Mumbai, our vision was simple: to elevate the fashion eyewear conversation in the city. To build a space where luxury eyewear meets serious optical expertise," he wrote.

The newly opened boutique presents a carefully curated range of international designer eyewear labels. However, the company continues to emphasise its core strength—precision lenses, in-depth optical consultations, and performance-oriented vision solutions. According to Kalra, the brand’s approach goes beyond conventional retail, aiming to offer customers a refined and comprehensive eyewear experience.

Established in 1961 by Dayal Kalra, Dayal Opticals started as a single-store operation in Delhi. Over the decades, it has grown into one of North India’s prominent luxury eyewear retailers. Today, the company follows a hybrid retail strategy, combining premium brick-and-mortar boutiques with its proprietary direct-to-consumer e-commerce platform. It currently operates 18 stores across Delhi NCR, Punjab, Mumbai, and Chandigarh.

Going forward, Dayal Opticals plans to expand its network to over 20 stores within the next two years, prioritising thoughtful and strategic growth over aggressive scale expansion.

Bengaluru-based fast-fashion technology brand NEWME has launched its first physical store in Ahmedabad, marking its entry into the Gujarat market. The outlet, located at Grace Business Park, is the company’s 22nd store in India and forms part of its broader offline expansion strategy.

The company said Ahmedabad ranks among its top 10 online-performing cities. After the performance of its Surat store, NEWME plans to open 2 to 3 additional outlets in Ahmedabad by the end of 2026, indicating a deeper focus on the state as a growth market.

The new store has been developed as a discovery-focused retail space, offering trend-led styles influenced by global fashion. NEWME introduces over 500 new collections every week and operates what it describes as an inventory-light model designed to respond quickly to emerging trends and shifting consumer preferences.

Sumit Jasoria, CEO and Co-founder of NEWME said, “Ahmedabad represents a new wave of young consumers who are confident, expressive, and deeply connected to global fashion culture. It is among our Top 10 highest cities in terms of orders online, and we are super excited to bring our first store to the city. Our entry into the city is not just about opening a store; it is about building a space where technology, trend discovery, and self-expression come together seamlessly.”

Founded in 2022, NEWME follows a fast-fashion model built on data-led design and rapid product drops. The company said it has served over 17 lakh customers across India and continues to expand its physical presence in markets with a strong Gen Z consumer base.

With this move, NEWME strengthens its omnichannel footprint while targeting cities where it already has established online demand. The Ahmedabad launch reflects a broader shift among digital-first fashion brands towards scaling offline formats in high-growth urban centres.

Avenue Supermarts Limited, which operates the DMart retail chain, has commenced operations at a new store in Gachibowli, Rangareddy district, Telangana, effective February 19, 2026. The launch strengthens the company’s presence in South India and adds to its expanding national store network.

The company formally informed the stock exchanges on February 19, 2026, about the start of commercial operations at the new location. The Gachibowli outlet becomes part of DMart’s ongoing expansion strategy in key urban markets.

With this addition, Avenue Supermarts’ total number of operational stores across India has reached 449 as of the announcement date. The expansion reflects the company’s continued focus on increasing market penetration across regions.

The disclosure was filed with BSE Limited under Scrip Code 540376 and with the National Stock Exchange of India Ltd under Scrip Symbol DMART, in line with regulatory requirements for reporting material business developments. The latest store opening further consolidates DMart’s footprint in Telangana, a market that has seen steady growth in organised retail.

Indian Silk House Agencies has expanded its presence in the North East with the launch of its first store in Silchar. The opening marks the brand’s fourth outlet in Assam and its 63rd store nationwide, further advancing its ambition of becoming India’s largest saree brand. With a legacy spanning over five decades, Indian Silk House Agencies has built its reputation on authenticity and craftsmanship, and the new store brings its signature ‘Sarees of India’ offering to Silchar, highlighting the work of more than 15,000 artisans across over 60 weaving clusters in the country.

The Silchar outlet houses a curated portfolio that includes Lightweight Sarees, Dailywear, Partywear, South Special, and The Heritage Collection. The Heritage Collection features traditional weaves such as Banarasi, Katan Banarasi, Hyderabadi Kata,n and Tussar, while the South Special Collection presents an extensive selection of Kanjivaram and Kanchipuram sarees. The assortment is further strengthened by a wide silk repertoire, including regional varieties like Assam Silk, catering to both everyday wear and special occasions. To mark the inauguration, the brand is offering a Flat 10 percent OFF across collections for a limited period until 19th February 2026.

Darshan Dudhoria, CEO, Indian Silk House Agencies said, “As the commercial headquarters of the Barak Valley, Silchar represents a strategic market for us in Assam. The city’s evolving retail ecosystem aligns well with our vision of bringing authentic weaves closer to emerging markets. The North East has always shared a deep connection with silk, and we are proud to strengthen our presence in the region with our first store in the city. With our Heritage and South Special collections, we aim to offer Silchar’s customers access to authentic weaves from across India, while continuing to support the artisan communities who keep these traditions alive.”

With this addition, Indian Silk House Agencies now operates 63 stores across 12 states, steadily expanding its footprint across Tier I to Tier IV cities. The company is also strengthening its omni-channel strategy through its direct-to-consumer website, indiansilkhouseagencies.com. The Silchar launch underscores the brand’s continued focus on nationwide expansion while fostering long-term partnerships with artisan communities and driving responsible retail growth.

Senco Gold & Diamonds has expanded its retail network with the launch of its 86th franchise store in Kandi, Murshidabad, taking its overall presence in West Bengal to more than 100 outlets.

“We are delighted to expand our presence in West Bengal with our new store in Kandi. People here have always enjoyed a deep cultural connection with precious jewellery, and we are proud to bring them Senco Gold & Diamonds’ legacy of trust, fine craftsmanship, and design innovation. Residents of Murshidabad will now get a first-hand experience of Senco’s distinctive blend of traditional artistry and modern aesthetics,” said Joita Sen, Director, Senco Gold & Diamonds.

The newly opened outlet offers a wide portfolio of jewellery, including lightweight daily wear pieces, contemporary collections, intricately handcrafted traditional designs, festive assortments, bridal jewellery, and men’s jewellery. The product mix reflects the brand’s emphasis on purity, craftsmanship, and design diversity.

“Senco Gold & Diamonds has always been known as a brand that prioritises credibility, quality and consumer trust. We are honoured to have this franchise partnership with them and display their variety of designs while showcasing the craftsmanship of their karigars at our store,” said Md. Zakir Hussain, Franchise Partner.

With this addition, Senco Gold & Diamonds now operates around 200 stores across India, including 86 franchise outlets, along with two international showrooms in Dubai, further strengthening its position in the organised jewellery retail market.

Color Pencil, an integrated early learning and children’s content company, has opened what it describes as India’s first kids experiential learning store at SKYHUB on GST Road, Kilambakkam, Chennai. The flagship outlet was inaugurated on February 15 by actress Vani Bhojan in the presence of partners and guests.

The store has been designed as a physical space focused on hands-on and play-led learning. It brings together curated learning zones, interactive activities, and discovery-based formats aimed at children and families. The launch also coincides with the unveiling of Color Pencil’s new brand identity.

The Chennai outlet is the first of six experiential stores the company plans to open in major Indian cities over the next two years. The expansion is part of its strategy to extend learning formats beyond classrooms and digital screens.

P. Narayanan, Founder, Color Pencil said, “From day one, Color Pencil has been driven by a simple but powerful idea - to make learning simple, joyful, and truly effective. Our experiential store is an extension of this philosophy into the physical world. It allows children to learn by doing, exploring, and discovering in a space designed just for them. Chennai is where this journey begins, and we are excited to take this model to multiple cities across India over the next two years.”

Meena Chhabbria, CEO, Color Pencil added, “This store represents a new chapter for Color Pencil, not just in retail, but in how early learning is experienced. With our new brand identity, we are reinforcing our commitment to screen-smart, play-led, and research-backed learning. Our growing ecosystem of apps, games, books, and learning tools comes together in this experiential format to create a truly holistic learning environment for children and parents alike.”

Vani Bhojan, Actress said, “I am delighted to be part of Color Pencil’s journey and to inaugurate India’s first kids’ experiential learning store. Today’s children need learning experiences that are engaging, joyful, and meaningful. Color Pencil’s approach of combining play, visual learning, and real-world interaction is a wonderful way to nurture curiosity and build strong foundations in young minds.”

Founded in 2022, Color Pencil focuses on simplifying early learning concepts through visual formats, interactive play, and curriculum-aligned content. The company collaborates with IIT Madras to develop learning tools that combine pedagogy and technology.

Its product ecosystem includes the Play Pixo learning app, Play TVO games, Vedic Maths books, and flash cards. These offerings are now integrated into the experiential store format, allowing children and parents to interact with products in a physical setting.

The SKYHUB outlet has been positioned as a community-oriented space where families can explore products, participate in activities, and engage with the brand’s learning tools in an interactive environment.

Nothing, the hardware company backed by Tiger Global, has opened its first retail store in India, marking a significant step in its expansion strategy. The store is located in Bengaluru, a city the company identifies as one of its strongest user bases.

The two-storey outlet will showcase Nothing’s product portfolio along with projects related to the brand. Customers can purchase hardware devices, merchandise, and customise select products at the location.

Carl Pei, Co-Founder and CEO of Nothing said, “We wanted to create a fun space. It’s kind of inspired by all the parts that are related to the brand. For instance, the factory: if you buy a product, there’s like a production line where the product comes out. We also show machines where phones go through testing, like USB port testing or water resistance testing. So we just wanted to bring that world together.”

The store will feature products from Nothing as well as CMF by Nothing, the company’s budget-focused brand launched last year. CMF is headquartered in India and operates through a joint venture with Optiemus Electronics, an Indian original design manufacturer.

Pei noted that the two brands cater to different segments. “Nothing is more niche with a higher price. CMF is more [targeted toward] mass [market]. You know it’s mass, but it’s not just off-the-shelf rebrand products that usually appear in this price point. They are also products that we put a lot of care into,” he said.

India has been Nothing’s largest market. According to IDC, the brand held over 2 percent smartphone market share in India and was the fastest-growing smartphone brand in the country in Q2 2025, with 85 percent growth in shipments year on year.

Several global technology brands are strengthening their retail presence in India. Apple is set to open its sixth store in the country this month in Borivali, Mumbai.

This Bengaluru outlet is Nothing’s first retail store outside London, where the company is headquartered. The startup has announced plans to open two additional stores in Tokyo and New York, though timelines have not been disclosed.

Nothing raised $200 million in Series C funding at a $1.3 billion valuation last year, led by Tiger Global, with participation from investors including GV, Highland Europe, EQT, Latitude, I2BF Global Ventures and Tapestry. The company has raised $450 million to date.

Apple has officially unveiled the barricade for its soon-to-open Apple Borivali outlet, which will become the company’s sixth retail store in India and its second in Mumbai. The development marks another step in Apple’s steady expansion of its physical retail network across the country.

The tech giant had launched its first India store in Mumbai, followed by a second in Delhi, in April 2023. Building on that momentum, Apple expanded further in 2025 with new locations at Apple Hebbal and Apple Koregaon Park, and later strengthened its presence in the NCR region with Apple Noida.

"Apple Borivali opens Thursday, February 26," Apple said in a statement.

The barricade artwork at the Borivali site continues the peacock-inspired design language first showcased during the launch of Apple Hebbal and subsequently adapted for Apple Koregaon Park and Apple Noida. The visual theme is intended to reflect precision, creativity, and a distinctive sense of arrival, in line with Apple’s global retail identity.

"The design signals confidence, detail, and a sense of arrival, seen through Apple's lens of creativity. Apple Borivali will serve a growing community of startups and businesses," the statement said.

The upcoming store is expected to cater to Mumbai’s expanding consumer base as well as the city’s vibrant startup and business ecosystem, reinforcing Apple’s long-term commitment to the Indian market.

Enamor has strengthened its brick-and-mortar presence with the opening of a new exclusive brand outlet at Phoenix Palladium Mall. The launch forms part of the brand’s broader strategy to deepen its reach in high-growth urban centres through premium, experience-led retail formats.

Spanning 780 sq. ft., the newly opened store showcases Enamor’s complete product portfolio and has been thoughtfully designed to elevate in-store trials and customer interaction. The layout includes dedicated trial-style studios, silhouette fit lounges, an educational zone, the BodySync innovations wall, curated collection displays, and exclusive panty tray tables aimed at improving product discovery and fit guidance.

Sandra Daniels, Chief Marketing Officer, Enamor said, “Our retail growth is driven by a strong demand for premium fashion lingerie. At Enamor, we are dedicated to offering our consumers exceptional fit, quality, and an elevated shopping experience. The launch of our new premium experiential store at Palladium Mall is a step towards making the ‘Enamor’ experience more accessible, while complementing the brand’s robust online presence with an even more expansive offline footprint.”

The store features a comprehensive mix of everyday essentials, accessories, and fashion-forward lingerie collections. Enamor continues to reinforce its premium positioning by emphasising fit technology, product innovation, and in-store education to enhance awareness and encourage informed purchase decisions.

Enamor operates under Modenik Lifestyle Pvt. Ltd., which also owns brands such as Dixcy Scott and Slimz. Established in 2001 as a joint venture with Barbara of Paris, the brand offers premium fashion lingerie and retails through exclusive brand outlets, multi-brand outlets, national chain stores, and its online platform across India.

Vegas Mall, positioned as a leading fashion, lifestyle, entertainment, and dining hub in Dwarka, has expanded its retail portfolio with the launch of Kraus Jeans on the second floor. The addition strengthens the mall’s curated fashion offering, introducing shoppers to a wider selection of premium, trend-led denim and casualwear.

Kraus Jeans, recognised for its quality craftsmanship and contemporary fits tailored for women, brings its latest collection to the Dwarka destination. The new store showcases an assortment of denim styles, washes, and silhouettes, catering to fashion-conscious consumers seeking versatile wardrobe staples. With this opening, customers at Vegas Mall can now access the brand’s signature offerings closer to home.

Ravinder Choudhary, Vice-President, Vegas Mall stated, “We are delighted to welcome Kraus Jeans to the Vegas Mall family. Fashion is at the core of what we offer here, and Kraus Jeans’ entry underscores our commitment to bringing both established and emerging brands to our shoppers. With the continued growth of our fashion portfolio, we aim to provide even more choices and a superior shopping experience for visitors from Dwarka and beyond.”

The inclusion of Kraus Jeans aligns with Vegas Mall’s broader strategy to continually enhance its retail mix and respond to evolving consumer preferences. By introducing brands that resonate with modern shoppers, the mall aims to reinforce its position as a preferred destination for style-driven audiences in the region.

Over the years, Vegas Mall has built a comprehensive portfolio of national and international apparel labels, lifestyle brands, entertainment attractions, and diverse dining concepts, all housed under one roof. The arrival of Kraus Jeans further strengthens its fashion segment, offering visitors an expanded and refreshed shopping experience in the heart of Dwarka.

Premium menswear brand Reid and Taylor has strengthened its retail footprint with the opening of a new store at Spectrum@Metro in Noida. The store is located on the ground floor of Tower B and marks the brand’s continued expansion across key urban markets.

The new outlet features a focused range of menswear, including formalwear, business suits, and smart casuals. The collection is aimed at working professionals seeking well-crafted clothing with an emphasis on quality fabrics and tailored fits. The store format is designed to support a structured and contemporary shopping experience.

The launch aligns with Reid and Taylor’s strategy to grow its physical retail network while maintaining consistency in product offering and brand positioning. By expanding in Noida, the brand is targeting a market with a growing base of professionals and rising demand for premium menswear.

Ajendra Singh, Vice-President Sales and Marketing at Spectrum@Metro said, “We are delighted to welcome Reid and Taylor to Spectrum@Metro. The brand’s rich legacy and commitment to premium menswear align seamlessly with our vision of offering a sophisticated and elevated retail environment. This launch further strengthens our premium fashion portfolio and enhances the overall lifestyle appeal of the destination.”

Spectrum@Metro continues to position itself as a mixed-use destination that brings together retail, dining, entertainment, and leisure under one development. The addition of established fashion brands forms part of its broader plan to attract a diverse mix of consumers and meet changing shopping preferences.

With this latest store opening, Reid and Taylor continues to focus on selective expansion in prominent retail locations. The move reflects ongoing efforts by established menswear brands to deepen their presence in high-growth urban centres through physical retail formats.

AXOR, the design brand of the Hansgrohe Group, has opened a new AXOR store in Mohali, strengthening its presence in North India. The launch is part of the brand’s ongoing expansion into key urban markets with a strong focus on architecture and design.

The new store marks a strategic addition to AXOR’s retail network, with Mohali serving as an important gateway to the Tricity region of Chandigarh, Mohali, and Panchkula, while also extending access to customers across Punjab and Himachal Pradesh. The city’s proximity to Chandigarh and its established design ecosystem make it a relevant market for premium and design-oriented home solutions.

Abdulkader Bengali, Managing Director, Hansgrohe India said, “Mohali represents a market that truly understands architecture, design integrity, and the value of thoughtful living. With the launch of this new AXOR Store, we are not merely expanding our retail footprint but creating an experiential brand touchpoint that allows architects, designers, and consumers to engage deeply with AXOR’s philosophy of personalised luxury and holistic bathroom design. This store reflects our long-term commitment to leading the luxury segment in India.”

The store has been designed as a concept-led retail space that presents complete bathroom settings rather than individual products. It showcases coordinated collections including basin mixers, showers, thermostatic controls, and accessories, allowing professionals and homeowners to visualise integrated bathroom solutions. The layout supports a consultative retail format, catering to architects, interior designers, and end consumers.

According to Vishal Gupta, Commercial Director Sales and Marketing, Hansgrohe India, the store format reflects changing expectations in the luxury segment. He said the Mohali store is intended to help customers understand how individual products come together as a complete bathroom solution, enabling clearer visualisation and informed decision-making.

The launch also reflects evolving consumer preferences in the region, where bathrooms are increasingly viewed as personal wellness spaces. Demand has grown for solutions that combine design consistency, comfort, and performance, particularly in the post-pandemic period.

The Mohali store features AXOR collections such as ShowerSelect ID, developed in collaboration with Philippe Starck and Antonio Citterio, along with ShowerSphere by Antonio Citterio and AXOR One by Barber Osgerby. These ranges highlight the brand’s emphasis on personalisation and contemporary bathroom design.

With this opening, AXOR continues to expand its physical retail presence in India, focusing on markets that value design-led and integrated living solutions.

Bhima Jewellery has expanded its retail presence in North India with the launch of a new showroom in Noida on February 9, 2026. The store was inaugurated in the presence of actor Parineeti Chopra, marking another step in the brand’s ongoing pan-India expansion.

Located at P17, Sector 18, Noida, the new showroom adds to Bhima Jewellery’s network of more than 100 stores across India. The launch comes as the brand enters its centenary phase, having completed 100 years since its founding in 1925. The company continues to focus on expanding into key urban markets while maintaining its long-standing emphasis on purity, transparency, and ethical business practices.

The Noida store offers a range of 22-carat gold jewellery along with 100 percent BIS-certified products. The showroom is designed to support transparent pricing and a structured retail experience, in line with the brand’s customer-focused approach. The expansion reflects Bhima Jewellery’s strategy to align its retail format with changing consumer preferences while building scale in high-growth markets.

Dr B Govindan, Chairman, Bhima Jewellery, said the opening of the Noida showroom was about establishing a connection with the city and its customers. He stated, “For us, opening the Noida showroom is not just about adding a new store, but about becoming a part of the city and its people. As we have completed 100 years of our journey, our focus remains on offering jewellery that customers can trust, along with honest pricing, quality craftsmanship, and a comfortable shopping experience. We are happy to bring the Bhima Jewellery legacy to Noida and look forward to welcoming customers to the new showroom.”

Sudhir Kapoor, Managing Partner, Bhima Jewellery, said the launch supports the company’s long-term growth plans. He noted that the Noida showroom is a strategic addition to the brand’s pan-India network, aimed at serving consumers who value purity, transparency, and craftsmanship, while ensuring consistency in quality and retail experience.

Parineeti Chopra said jewellery plays an important role in personal milestones and added that Bhima Jewellery’s focus on trust and purity continues to resonate with customers. The launch event was attended by customers, partners, and members of the local community. Visitors were offered guided store walkthroughs and interactions with the Bhima Jewellery team.

With operations spanning India and the UAE, Bhima Jewellery continues to focus on geographic expansion, omnichannel retail, and design-led product development as it moves into its next phase of growth.

Designer Amit Aggarwal has returned to AM:IT, reviving his original design language as a contemporary pret label that brings his couture sensibility into everyday dressing. The reintroduction signals a new phase for the designer, extending his sculptural, material-led approach beyond occasion wear and into the rhythms of daily life.

AM:IT translates the core principles of Aggarwal’s couture into wearable, functional silhouettes that balance versatility and comfort while retaining strong design discipline. While couture functions as a space for experimentation and high-concept craftsmanship, AM:IT refines those ideas into garments designed to be worn, repeated, and lived in.

Amit Aggarwal said, “Those who have followed my journey from the beginning will know that I started with AM:IT when I was still discovering my voice. Even then, the idea was to look at exceptional materials differently and give them a new life. It was about playing with silhouette and form, and creating pieces that spoke directly to the wearer and brought out their individuality and inner confidence.Over time, couture became my primary focus and grew into its own universe. I was building a dream world, and I have been fortunate that our patrons met me there. But I felt it was time for me to meet them in their world. A world where the dream is not reserved only for special occasions, but becomes part of everyday life. This is why I brought back AM:IT.”

While couture continues to serve as the brand’s creative laboratory, AM:IT enables a more continuous and intimate relationship with the wearer. The label moves beyond milestone dressing to become part of daily self-expression, allowing the brand to remain present in the quieter, in-between moments.

AM:IT was unveiled at India Art Fair, a platform recognised for shaping and reflecting India’s cultural zeitgeist. The brand’s presentation highlighted its position at the intersection of art, culture, and fashion, introducing its world through an immersive installation at the BMW lounge. The installation examined textile as a carrier of memory, shaped by technique, knowledge, and history. Crafted using preloved Banarasi textiles and inspired by Aggarwal’s signature Pod silhouette, the sculptural form was realised through draping, corded constructions, and pleated surfaces.

The AM:IT collections present a distilled interpretation of the couture vocabulary, where craftsmanship meets shape and form. The range includes daywear, statement separates, layered essentials, and detachable styling elements, crafted from materials such as upcycled Banarasi saris, metallic overlays, signature polymers, and base design muslins. Each material is given a renewed lifecycle, balancing heritage with modern design sensibilities.

Converse has opened its first retail store in South India, marking its entry into Chennai through a partnership with Bhaane Group. The store is located at Phoenix Market City Chennai.

The Chennai launch marks a key step in Converse’s offline retail expansion in India. The company said the new store is aimed at strengthening its presence in markets with strong youth and street culture engagement, while offering customers direct access to its global product range.

The store houses Converse’s core footwear styles, including Chuck Taylor All Star and Chuck 70, along with newer models such as the Chuck Taylor Lo CTA Classic Suede and Converse Omega Trainers. The retail space has been designed to support customer-led browsing and discovery, reflecting the brand’s approach to experience-focused physical retail.

With this opening, Converse aims to deepen its engagement with local communities and creators, using physical retail as a channel to build stronger brand relevance in India’s growing streetwear and casual footwear segment. Converse operates as part of NIKE, Inc. and continues to expand its footprint globally through a mix of standalone stores and partnerships.

India’s fast-growing performance-wear brand TechnoSport has stepped up its brick-and-mortar expansion with the opening of its 34th exclusive brand outlet (EBO) in Hassan, Karnataka. The launch underlines the company’s ‘India-first’ strategy, focused on making technical activewear more accessible for everyday use across the country. Departing from conventional store inaugurations, TechnoSport marked its Hassan debut with a community marathon, reinforcing its intent to build strong ties with the local fitness community while driving immediate consumer engagement.

The Hassan outlet forms part of the brand’s ambitious plan to scale up to 50 EBOs by the end of the current financial year. This growth is backed by a Rs 200 crore capital expenditure programme aimed at expanding TechnoSport’s retail footprint to 300 stores nationwide over the next two years. Currently growing at a 40 percent CAGR, the company is targeting revenues of Rs 600 crore in FY26.
 

To strengthen supply chain resilience, the brand is investing Rs 100 crore in a new smart manufacturing unit in Odisha, alongside its existing integrated yarn-to-fabric facility in Tirupur. This vertical integration enables TechnoSport to maintain an average price point of Rs 450 while offering advanced features such as UPF 50+ protection and Technocool+ moisture management.

With India’s activewear market projected to reach $1.9 billion by 2030, TechnoSport’s combined focus on offline expansion and quick-commerce partnerships positions it strongly in Tier-II and Tier-III cities. Founded in 2007, the brand is targeting a Rs 1,000 crore turnover by FY27 and recently raised $25 million from A91 Partners to fuel its next phase of growth.

India’s pop-culture-driven lifestyle brand The Souled Store has expanded its offline footprint with the opening of a new flagship store at Select Citywalk, Saket, one of Delhi’s most prominent shopping destinations. The brand reflected on its journey from opening its first physical outlet in Bandra, Mumbai, to now establishing a strong presence in the capital. With the Saket launch, The Souled Store aims to bring its distinctive creativity, fandom-led storytelling, and youthful energy to Delhi’s dynamic retail ecosystem.

Its product portfolio spans graphic T-shirts, casual wear, hoodies, jackets, footwear, accessories, and home merchandise. The brand has built strong equity through collaborations and licensed collections featuring global entertainment franchises such as Marvel, DC, Harry Potter, Friends, Star Wars, and sports-inspired fandoms.

With a strong digital backbone and an expanding physical retail network, The Souled Store has cultivated a loyal customer base nationwide. Its offline strategy centres on experiential stores that allow customers to interact with curated collections and exclusive merchandise while engaging closely with the brand’s pop-culture identity.

The newly launched Saket flagship store has been designed to reflect the brand’s youthful, vibrant, and community-led ethos. Strategically located at Select Citywalk, it aims to cater to both loyal fans and new shoppers discovering the brand.

As part of its long-term growth plans, The Souled Store continues to invest in expanding its national presence while seamlessly integrating digital, social, and in-store experiences. The Saket launch aligns with its broader vision of becoming a leading lifestyle destination for India’s young, fashion-forward consumers, driven by creativity, comfort, and cultural relevance.

Hafele, a global leader in interior solutions, has strengthened its footprint in India with the launch of its largest Design Centre to date in Gurugram. The newly opened space, which is Hafele’s ninth Design Centre in the country, is located at M3M 65th Avenue on Golf Course Extension Road and spans over 10,000 sq ft. Envisioned as an immersive, experience-driven destination, the flagship showroom is designed to serve architects, interior designers, developers, and homeowners across the Delhi-NCR region.

The showroom was inaugurated by Frank Schloeder, Managing Director of Hafele South Asia, along with the company’s senior leadership team, underscoring Gurugram’s rising stature as a key hub for architecture, interior design, real estate, and contemporary urban lifestyles.

Inside, the Design Centre features seven fully integrated kitchen environments, alongside curated zones for living rooms, bedrooms, wardrobes, and bathrooms. Dedicated sections for built-in appliances, home surfaces, architectural and furniture lighting, as well as an event space with a live kitchen setup, allow visitors to experience how different product categories come together in real-life settings.

"Design decisions become truly meaningful when solutions can be experienced in context. As lifestyles and workspaces evolve, interiors must respond with greater efficiency and adaptability. Our Flagship Design Centre in Gurugram has been created as a collaborative space where ideas move beyond drawings and specifications, allowing professionals and homeowners to experience how integrated solutions perform in real life. This showroom reflects Häfele's commitment to shaping interiors with befitting solutions that matter the most," stated Frank Schloeder, Managing Director, Häfele South Asia. 

Currently, Hafele India operates nine Design Centres nationwide and three across South Asia, complemented by franchise showrooms that function as compact design hubs.

Indian luxury watchmaker Bangalore Watch Company (BWC) has announced the opening of its flagship boutique on Bangalore’s upscale Lavelle Road, marking a significant step in the brand’s growth journey. Known for its contemporary timepieces inspired by modern Indian narratives, the brand’s new space reinforces its focus on community, craftsmanship, and storytelling.

Spanning 1,800 sq. ft., the boutique has been designed as an immersive experience centre rather than a traditional retail outlet. Alongside showcasing BWC’s complete portfolio of collections, the space includes a dedicated customer lounge and areas for hosting masterclasses and watch community gatherings. Select archival pieces are also on display, including rare watches made using meteorite material, components recovered from a fighter plane, and the first Indian-made watch to travel to space.

Mercy Amalraj, Co-founder, Bangalore Watch Company shared, "Over time, we’ve built a strong community of watch owners across 30 countries. Many of them are frequent flyers who often make a stop at our studio in South Bangalore. While that space has been perfect for one-on-one interactions, the new boutique is designed to be open, engaging, and a perfect setting for showcasing our watches and technical capabilities. Located in central Bangalore, it allows us to host more people, events, and conversations — creating a space that truly reflects the community that has grown with us.” 

“This boutique represents the next chapter for us. From the beginning, our goal has been to create an Indian luxury watch brand that connects deeply with people through meaningful stories. With this space, we want to offer our community a place where those stories can be experienced, not just seen," stated Nirupesh Joshi, Co-founder of Bangalore Watch Company.

BWC aims for the Lavelle Road boutique to evolve into a key hub for Bangalore’s growing watch community and a must-visit experience for global visitors. Founded by husband-and-wife duo Nirupesh Joshi and Mercy Amalraj, the brand has built a loyal international following across more than 30 countries after transitioning from their overseas tech careers to pursue modern Indian storytelling through watchmaking.

Fine jewellery brand EKARAA has entered the Indian market with the launch of its first flagship store in Mumbai. The opening marks EKARAA’s retail debut and the establishment of its global headquarters.

The 6,700 sq ft flagship store is located on the second floor of 81 Crest on Linking Road in Santacruz West. The space brings together bridal jewellery and everyday diamond pieces under one format, positioning the brand across multiple usage occasions.

EKARAA said the store has been designed as an experience-led retail space, offering private consultations, try-at-home concierge services and customisation for both bridal and non-bridal jewellery. The brand follows four core values centred on craftsmanship, customisation, creativity and credibility.

Mehul Jain, Founder said, “EKARAA is guided by the belief that true luxury is born of intention, not excess. Every creation is designed to feel aspirational yet deeply personal, crafted with integrity, shaped by exceptional craftsmanship, and anchored in emotional resonance. Our vision is to build a globally recognised Indian luxury house, creating jewellery that moves beyond occasion and becomes an intrinsic part of a woman’s life.”

The brand’s portfolio includes multiple collections spanning from daily wear to couture jewellery. These include Classique, focused on diamond essentials, Prêt, which features design-led pieces using coloured diamonds and alternative cuts, and Heirloom, which comprises bridal and high jewellery sets. EKARAA has also introduced the Golden Hour Collection, featuring yellow and white diamonds.

EKARAA works with both lab-grown and naturally mined diamonds, along with coloured gemstones such as emeralds, sapphires and rubies. The company said this approach allows it to cater to varied consumer preferences within the fine jewellery segment.

The flagship store layout includes separate zones for different collections, supported by integrated digital displays and lighting systems. The store also houses design services for bridal styling and offers a limited range of high luxury accessories such as brooches.

EKARAA said its expansion plans will follow a measured approach, with future stores in India and select international markets planned around large-format, experience-driven retail spaces. The brand added that its focus will remain on quality, service and long-term customer relationships as it scales its presence.

The House of Rare has opened its 26th store in Bengaluru, strengthening its retail presence in the city. The new outlet is located in Kammanahalli, a growing retail and lifestyle hub in the city. The Kammanahalli store spans 5,240 square feet across three floors and brings together multiple brand verticals under one roof. Each level is dedicated to a specific category while offering a single, integrated shopping experience.

The ground floor features Rareism, which focuses on contemporary womenswear. The first floor houses Rare Rabbit along with Rare Ones by Rare Rabbit, offering menswear and kidswear for boys aged 4 to 16. The second floor includes Rare Rabbit and Rare’Z by Rare Rabbit, with a focus on menswear, footwear, and street-led styles.

The store launch coincides with the introduction of The House of Rare’s Spring Summer 26 collection. The range includes relaxed silhouettes, breathable fabrics, and designs intended for everyday wear, aligned with urban lifestyle needs. The outlet also carries selections from the brand’s premium lines, including Guild by Rare Rabbit and Rareism.

Lavish Soni, Chief Business Officer Retail, The House of Rare said, “The Bangalore market continues to be incredibly important for us. With the launch of our Kammanahalli store, we’re strengthening our presence in a neighbourhood that reflects the city’s youthful energy, cultural diversity, and evolving fashion sensibilities. This store is designed to offer a holistic experience across menswear, womenswear, kidswear and footwear, while staying true to our vision of creating modern, accessible fashion destinations.”

The Kammanahalli outlet follows the brand’s broader expansion strategy focused on high-growth urban markets. The House of Rare currently operates more than 180 stores across India and continues to scale its physical retail network alongside its digital platforms.

Kushals Fashion Jewellery has expanded its presence in Telangana with the opening of four new stores in Hyderabad. The outlets were launched on the same day and are located in Nallagandla, Kukatpally, Lakeshore Y Junction Mall, and Kondapur.

Each store measures between 1,300 and 1,700 sq. ft. and offers more than 5,000 jewellery designs across fashion and sterling silver categories. The assortment includes antique, kundan, zircon, temple, and silver jewellery, catering to everyday wear, workwear, festive needs, and bridal collections. Products on display include necklaces, chokers, earrings, finger rings, pendant sets, bracelets, kadas, maang tikas, and brooches.

Ankit Gulechha, Director Marketing at Kushals Fashion Jewellery said, “Hyderabad is a highly fashion-forward market, with consumers who are well updated on the latest trends in fashion and jewellery. Over the years, the response to Kushals’ collections and the brand in the city has been extremely encouraging, reaffirming our strong connect with Hyderabad shoppers. As we continue to expand our presence, we remain committed to offering high-quality craftsmanship and a wide variety of stylish jewellery, while making Kushals more accessible across Hyderabad through the launch of more stores in the city.”

Actor Priyanka Mohan shared, “Kushals’ jewellery beautifully balances tradition and modern design. The collections are elegant, versatile, and easy to style whether it’s for a festive celebration or a casual day out. It’s a brand I personally enjoy wearing, and I’m delighted to be part of this special launch in Hyderabad and to see Kushals bring such a wide range of thoughtfully designed jewellery closer to its consumers.”

With the latest openings, Kushals now operates 17 stores in Hyderabad and plans to reach 20 stores in the city within the current financial year. The company has introduced launch offers across the newly opened locations.

Founded in 2006, Kushals Fashion Jewellery currently operates more than 100 stores across 40 cities in India and runs an online platform through kushals.com. The brand plans to open over 300 stores nationwide over the next three years.

Gargi by P.N. Gadgil & Sons, among India’s fastest-growing fashion jewellery brands, has strengthened its retail network with the opening of five new stores across the country. The expansion marks another milestone in the brand’s rapid growth journey, with two stores inaugurated on January 26 and the remaining three launched on February 1, 2026.

Reinforcing its brand philosophy, all five store inaugurations were led by women, reflecting Gargi’s strong focus on women’s empowerment—an ethos that continues to shape the brand’s identity and growth narrative.

The latest store openings span key retail markets across India, extending Gargi’s footprint from the northern and eastern regions to western India. The new locations include kiosks at Nexus Elante Mall in Chandigarh, City Centre Mall in Siliguri, and Pacific Mall in Dehradun, along with full-format stores at Nyati Plaza in Kharadi, Pune, and Spectrum Metro Mall in Noida.

Aditya Modak, Co-founder, Gargi by P.N. Gadgil & Sons said, "These five new launches on Republic Day and February 1 mark a proud moment for the Gargi family. Each store represents not just a new market, but a deeper promise—one where women remain at the heart of everything we do. The fact that every inauguration was led by a woman reflects who we are and who we celebrate. As we grow, we want every step of our journey to honour the women who inspire our designs, walk into our stores, and shape our brand.”

Each of the new locations has been chosen for its high footfall and strong consumer intent. While the kiosk formats in Chandigarh, Dehradun, and Siliguri allow the brand to tap into emerging northern and eastern markets, the larger stores in Pune and Noida are aimed at strengthening Gargi’s presence in high-growth urban retail hubs.

Shoppers at the new outlets will be able to explore Gargi’s wide-ranging jewellery portfolio, which includes its signature sterling silver and brass collections, alongside diamond jewellery crafted in 9, 12, 14, and 18-carat gold. The brand’s offerings are priced between Rs 5,000 and Rs 50,000 and are backed by quality assurances such as 92.5 percent certified sterling silver, premium brass, and IGI-certified diamonds.

The store launches come close on the heels of Gargi reaching the milestone of 50 Shoppers Stop shop-in-shop locations, underscoring the brand’s strong momentum across both physical and omnichannel retail. With a market capitalisation exceeding Rs 1,100 crore and supported by the operational scale of P.N. Gadgil & Sons, which reports a revenue run-rate of over Rs 8,500 crore, Gargi continues to expand its footprint in India’s accessible luxury jewellery segment.

Bengaluru-born sustainable fashion-tech brand VIRGIO has announced the launch of its newest retail store in Hyderabad, marking another step in its ongoing offline expansion across key Indian markets. The move aligns with the brand’s broader mission to make conscious, tech-enabled, and trend-driven fashion more accessible to Indian consumers.

Since its inception, VIRGIO has positioned itself as a challenger to conventional fast fashion by creating a model where sustainability and contemporary trends coexist. The brand focuses on mindful design, with collections crafted using natural and recycled fabrics, comfort-led silhouettes, and responsible production processes. Over time, this approach has helped VIRGIO build a growing presence across both digital platforms and physical retail formats, with the Hyderabad store representing a significant milestone in its journey.

Designed as an immersive brand space, the new store offers shoppers an opportunity to engage closely with VIRGIO’s philosophy of sustainable fashion. The retail environment features thoughtful layouts, clean design elements, and a welcoming atmosphere, allowing customers to explore collections at ease while gaining deeper insight into the materials, craftsmanship, and values behind each product.

Amar Nagaram, Founder, VIRGIO said, “This store isn’t just a new location, it’s a space for the community to engage with conscious fashion in a meaningful way. Our focus has always been on making sustainability accessible, relevant, and easy to adopt. Hyderabad’s evolving fashion landscape aligns well with our vision, and we’re excited to build deeper connections with customers here.”

The Hyderabad launch further strengthens VIRGIO’s retail presence in India, as the brand continues to integrate tech-driven insights, on-demand production, and community engagement into its business model. With this expansion, VIRGIO aims to shape a future-ready fashion ecosystem that balances innovation with responsibility.

Purple United Kids has reached a key milestone with the opening of its 100th store in Amritsar, marking an important phase in the brand’s growth in India. The launch reflects the steady expansion of the premium kids wear brand, which has focused on building scale while maintaining consistency across product design, retail experience, and customer engagement.

The Amritsar store adds to Purple United Kids’ expanding national footprint and highlights the brand’s progress from a single-format retailer to a wider kids wear platform. Over time, the company has developed an integrated approach that brings together product development, store experience, and digital access under one structure. This model allows the brand to engage with families across multiple touchpoints while maintaining uniform standards.

According to the company, the 100-store milestone is less about numbers and more about how the brand has evolved. Purple United Kids positions itself as a complete kids wear ecosystem, combining design-led collections, fabric selection, and consistent in-store experiences. The brand’s focus remains on functionality and wearability, aligned with the expectations of parents and the preferences of children.

The brand follows a structured approach across its operations, from product planning to customer interaction. Each collection is developed with attention to everyday use, comfort, and adaptability. In-store layouts and visual merchandising are designed to offer a clear and accessible shopping journey for families, while digital platforms support discovery and convenience for customers who prefer online engagement.

Purple United Kids has also invested in aligning its physical and digital channels to support an omnichannel retail strategy. This allows customers to interact with the brand across stores, online platforms, and social channels without disruption. The approach reflects changing consumer behaviour, where parents increasingly expect flexibility and consistency across shopping formats.

Commenting on the milestone, the leadership team said, “The launch of our 100th store in Amritsar is not just a retail milestone; it reflects the trust families place in our vision and our commitment to shaping the future of kids.” The statement underlines the company’s emphasis on long-term relationships with consumers rather than short-term expansion.

As the brand continues to scale, its focus remains on strengthening engagement with families and adapting to evolving needs. Community interaction, feedback-led product development, and continued refinement of the retail experience form part of its growth strategy. The company has indicated that future expansion will balance new store openings with deeper penetration across existing markets.

With its latest store launch, Purple United Kids reinforces its presence in India’s organised kids wear retail segment. The brand’s expansion plan centres on steady growth, wider accessibility, and a consistent customer experience as it moves into its next phase.

Contemporary handloom label Bailou has marked its entry into Mumbai with the launch of its first store in the city, Bailou Bombay, expanding its physical presence beyond Kolkata. The store was launched under the leadership of Mira Sagar, in collaboration with Bappaditya Biswas, co-founder of Bailou and a leading voice in India’s textile revival movement.

Known for redefining Indian handloom through a modern design lens, Bailou has spent over two decades developing a distinctive textile language that balances heritage with experimentation. Characterised by geometry, restraint, and thoughtful material exploration, the label has cultivated a loyal following among architects, artists, and cultural consumers who gravitate towards contemporary interpretations of craft rather than overt nostalgia.

With the opening of Bailou Bombay, the brand brings this design philosophy to Mumbai, creating a bridge between Bengal’s progressive handloom practices and the city’s diverse, design-conscious audience.

Mira Sagar said,“Bombay absorbs style through culture—through cinema, through art, through everyday life. Bringing Bailou here felt intuitive. The brand’s quiet confidence and thoughtful design sensibility resonate deeply with people who don’t need to shout to be seen.”

Founded in Kolkata by Bappaditya and Rumi Biswas, Bailou has consistently pushed the boundaries of Bengal handloom traditions. Its work spans reimagined jamdani, explorations with mulberry silk and cotton, and experiments across regional weaves, challenging conventional ideas of motif, texture, and form.

The brand’s growth has been deliberately measured, with an emphasis on craftsmanship, cultural integrity, and design purity over rapid retail expansion. Its portfolio includes sarees, garments, yardage, stoles, and home textiles, all developed with a strong conceptual foundation and handcrafted precision.

Mumbai now becomes only the second Indian city to house a standalone Bailou store, positioning Bailou Bombay as a destination for those seeking handloom as contemporary design rather than a purely heritage-driven expression.

UNIQLO, the Japanese global apparel retailer, has announced plans to open its second store in Bengaluru at Phoenix Mall of Asia in March 2026. The upcoming outlet will be UNIQLO’s 18th store in India and marks the brand’s continued expansion in South India, following strong customer response to its first Bengaluru location.

The new store reflects UNIQLO’s focus on strengthening its physical retail presence in key urban markets while increasing access to its LifeWear range for Indian consumers. Bengaluru has emerged as an important market for the brand, driven by a growing demand for functional and everyday apparel.

Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India said, “The positive and enthusiastic response we received from customers to our first store in Bengaluru has been beyond our expectations. As a city shaped by a fast-paced, evolving lifestyle, Bengaluru continues to seek clothing that is simple and functional. With the opening of our second store at Phoenix Mall of Asia, Bengaluru, we look forward to introducing UNIQLO to new customers, and making our clothing more accessible for existing fans - bringing LifeWear to everyone.”

The upcoming store will span approximately 17,000 sq feet, making it almost double the size of UNIQLO’s first store in the city. It will offer the brand’s complete LifeWear range across men’s, women’s, and children’s categories. The expanded footprint is intended to support a wider product assortment and improve in-store navigation for customers.

The store facade will feature a cube sign, consistent with UNIQLO’s global store design standards. The visual identity aims to maintain uniformity across markets while aligning with the brand’s contemporary positioning.

Ahead of the store launch, UNIQLO will host an experience zone at Phoenix Mall of Asia from 12 February to 5 March, 2026. The experience zone is intended to engage customers ahead of the opening and offer a preview of the product categories that will be available at the new store. This initiative forms part of the brand’s effort to build awareness and connect with customers prior to the formal launch.

UNIQLO entered the Indian market with a focus on offering high-quality, functional apparel designed for everyday use. Over the years, the brand has steadily expanded its retail network across major cities, combining large-format physical stores with a standardised in-store experience.

The Bengaluru expansion comes as apparel retailers continue to prioritise high-footfall malls and metropolitan markets to support offline growth. With the addition of a second store in the city, UNIQLO aims to improve accessibility for customers while strengthening its presence in one of India’s most dynamic urban centres.

Further details regarding the store opening, including the confirmed launch date and any associated offers or events, are expected to be announced in the coming weeks.

Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited, has expanded its retail presence in Maharashtra with the opening of a new store at Colaba Causeway in Mumbai. The launch marks Jaypore’s 8th store and strengthens its footprint in one of the city’s established high-footfall retail locations.

The new store is located at 14, Balaji Bhawan, Harbour View, and spans 1,037 sq ft. Colaba Causeway is a well-known shopping district that attracts both local shoppers and tourists, making it a strategic addition to Jaypore’s physical retail network. The brand continues to focus on locations with strong cultural and commercial relevance as part of its expansion strategy.

The store layout follows Jaypore’s established design approach, with an emphasis on simplicity and functionality. The interiors use muted colours and natural materials to allow the merchandise to remain the primary focus. The space is designed to support detailed product viewing, enabling customers to better understand craftsmanship, materials, and techniques used across collections.

A hand-painted Warli art wall has been incorporated into the store design. The artwork highlights the process of craft creation, focusing on themes of making and transformation. This installation aligns with Jaypore’s ongoing effort to highlight Indian craft traditions and the communities behind them.

Manu Gupta, Vice President and Brand Head, Jaypore said, “Colaba carries a spirit that is deeply resonant with Jaypore. It is a place shaped by culture, creativity and exchange. Opening a store here allows us to engage with audiences who appreciate authenticity and heritage, while presenting Indian craft within a location that has always celebrated diversity and artistic expression.”

The Colaba store offers Jaypore’s full range of products, including apparel, handcrafted jewellery, and home décor. The apparel collection features garments created using traditional Indian techniques such as gota patti, zardozi, zari, hand block printing, and hand embroidery. Textile offerings include Benarasi and Jamdani weaves, presented in contemporary silhouettes.

The jewellery and home categories showcase a range of regional crafts. Home décor items include Dokra metalwork, while jewellery collections feature techniques such as Thewa and Tarakashi. Apparel selections also include handloom fabrics and Kalamkari, reflecting Jaypore’s continued focus on preserving traditional skills while adapting them for modern retail.

Jaypore’s expansion in Mumbai reflects its broader retail strategy of measured growth through curated physical stores. By selecting locations with established cultural relevance, the brand aims to reach customers seeking craft-led products backed by organised retail.

With the opening of its Colaba Causeway store, Jaypore continues to build its national presence while maintaining a focus on Indian craftsmanship, structured retail formats, and long-term market engagement.

Senco Gold and Diamonds has expanded its retail footprint in Chhattisgarh with the opening of its first store in Ambikapur. With this launch, the jewellery retailer now operates four stores across the state, strengthening its presence in emerging urban markets.

The new store is located at Ambedkar Chowk on Banaras Road and spans 3,760 sq ft. It is designed to cater to customers from Ambikapur as well as nearby regions such as Surguja. The opening reflects Senco Gold and Diamonds’ focus on increasing accessibility to organised jewellery retail in tier II and tier III cities.

The Ambikapur outlet offers a wide selection of jewellery across categories, including everyday wear, occasion-led designs, and bridal collections. Customers can choose from gold, diamond, platinum, and silver jewellery, covering both traditional styles and contemporary formats. The assortment is positioned to address varying customer preferences, from lightweight designs for regular use to heavier pieces for weddings and celebrations.

According to the company, the new store aims to serve as a one-stop destination for customers seeking certified jewellery backed by established retail processes. The store layout has been planned to offer a structured shopping experience, allowing customers to explore different collections across price points and occasions.

Joita Sen, Director, Senco Gold and Diamonds said, “We are delighted to bring Senco Gold and Diamonds’ 85-year legacy of trust, craftsmanship and design excellence to Ambikapur. Chhattisgarh has been a strong growth market for us, and this launch enables us to deepen our connection with customers in the region by becoming a part of their most cherished memories.”

Senco Gold and Diamonds already operates stores in Bilaspur and Raipur, making Ambikapur its third city presence in the state. The expansion aligns with the company’s broader strategy of strengthening its reach beyond metro cities by focusing on regions with growing demand for organised jewellery retail.

At a national level, Senco Gold and Diamonds has built a retail network of around 200 stores across India. In addition to its domestic presence, the brand also operates an international showroom in Dubai, catering to Indian and overseas customers.

The Ambikapur launch comes at a time when jewellery retailers are increasingly focusing on regional markets, driven by rising disposable incomes, changing consumer preferences, and higher awareness of branded jewellery. Organised players are also seeing steady demand for certified products, transparent pricing, and wider design choices in smaller cities.

With the addition of the Ambikapur store, Senco Gold and Diamonds continues to expand its footprint in central India, reinforcing its focus on long-term growth through measured retail expansion. The company’s presence in Chhattisgarh is expected to support deeper market penetration while responding to local demand across wedding, festive, and everyday jewellery segments.

British cosmetics brand LUSH has entered India’s physical retail market with the opening of its first store at Select CITYWALK, Saket, New Delhi. The launch marks a key milestone in the brand’s India journey, following the debut of its direct-to-consumer website Lush.in in November last year.

LUSH’s India entry is being executed through a licensing agreement with Bengaluru-based Bilberry Brands India Private Limited. Under this partnership, the brand is adopting a phased approach, beginning with a combination of D2C operations and select brick-and-mortar stores to establish a measured retail presence in the country.

The Delhi store was inaugurated by Vishal Anand, Founder and Chief Executive Officer of Bilberry Brands India Private Limited, along with Sophie Matheson, Senior Global Business Development Retail Manager at LUSH. The store introduces Indian consumers to LUSH’s in-store format, which focuses on hands-on product interaction and staff-led demonstrations, a format the brand follows globally.

Following the Delhi launch, LUSH plans to open two additional stores in Mumbai and Bengaluru in the coming months. The expansion underlines the company’s intent to build an omni-channel presence in India, combining digital access with physical retail to support brand discovery and engagement.

Vishal Anand said, “Bringing Lush to India is deeply personal for me. This is not just the opening of a store but it marks the beginning of a movement rooted in freshness, ethics, and conscious beauty. Indian consumers are increasingly seeking transparency, authenticity, and products made with care, and Lush represents all of that, uncompromisingly. Our first store at Select CITYWALK is only the starting point of a long-term commitment to build Lush in India with integrity. celebrating handmade craftsmanship, ethical sourcing and fresh ingredients.”

Sophie Matheson said, “A Lush store is much more than a retail space. It is a place to experience creativity and conscious beauty up close. The store allows us to deliver the authentic LUSH experience that customers around the world love, while thoughtfully building a local community in India that shares our values of sustainability, transparency, and fun. The new LUSH store will showcase a comprehensive range of the brand’s globally loved products across skin and hair care, bath and body, and fragrance. We look forward to delivering the authentic LUSH experience from this store.”

The Select CITYWALK outlet offers Indian shoppers access to a wide portfolio of LUSH products across categories such as skin care, hair care, bath and body, and fragrance. The range includes items such as fresh face masks, solid shampoo bars, and limited-edition seasonal products. The store also features LUSH’s bath bombs, first developed in 1989, which remain one of the brand’s most recognisable products globally, with more than 21.2 million units sold annually worldwide.

Nirzar Jain, President Leasing at Nexus Select Malls said, “On LUSH's spectacular India debut at Nexus Select Citywalk, we are thrilled to welcome a global pioneer in fresh, handmade cosmetics to our flagship destination. LUSH's commitment to ethical, innovative beauty perfectly complements Nexus Select Citywalk's ecosystem to create unforgettable experiences for our discerning shoppers.”

Founded in the UK in 1995, LUSH operates in over 50 countries and has a global network of more than 850 stores. With its first physical store now open in India, the brand is positioning itself to tap into growing demand for organised beauty retail among consumers seeking differentiated and transparent product offerings.

iNvent, an Apple-authorised premium reseller operated by P3S Ventures Pvt Ltd, has announced the opening of its largest experiential store in India at Pitampura, New Delhi. With this launch, iNvent has expanded its national footprint to 24 stores, including 14 outlets across the Delhi NCR region, strengthening its presence in one of its key markets.

The new Apple Premium Partner Store spans 3,833 sq ft and is located on the first floor of Unity One Elegante Mall, Shop No-02, Pitampura. The store has been designed to focus on Apple products and the broader Apple ecosystem, allowing customers to explore how devices integrate across personal, educational, and professional use cases.

The Pitampura outlet follows Apple-inspired design principles, featuring an open layout that places products at the centre. Dedicated zones, clear traffic flow, hands-on demo areas, and personalised assistance desks are aimed at helping customers explore devices in a structured and accessible environment. The format allows visitors to compare products and understand how different Apple devices work together.

Unlike traditional authorised retail stores that prioritise transactions, iNvent’s experiential format is centred on engagement and product discovery. Customers are encouraged to spend time with devices and explore real-world applications with support from Apple-trained specialists. The store includes hands-on demo zones for iPhone, iPad, Mac, Apple Watch, and accessories, along with live demonstrations of ecosystem features related to productivity and creativity. Consultation and setup areas are available to assist with device selection, data transfer, activation, and onboarding. The outlet also integrates after-sales service support to enable quicker issue resolution.

Swarn Bajaj, Founder and Chief Executive Officer of iNvent said, “Premium tech retail in India is evolving rapidly and moving beyond transactions to immersive experiences. At iNvent, our vision is to build spaces where people can truly understand technology, not just buy it. This store represents our belief that consumers today expect more. More clarity, more guidance, and more value from their retail experience. As aspirations rise and premiumisation reaches a wider audience, we will continue to expand thoughtfully, across geographies and formats by investing in experience-led retail that brings the Apple ecosystem closer to people’s lives.”

To coincide with the opening, the store is offering a limited-period set of launch offers. These include EMI options, trade-in benefits, and bank-led promotions aimed at supporting first-time buyers and planned upgrades. The offers are positioned to improve affordability while maintaining an assisted buying experience.

According to Bajaj, Pitampura has been an important market for iNvent for over 14 years. The company noted that the catchment has been growing at over 20 percent year-on-year, driven by nearby educational institutions and a large base of small and medium businesses looking for productivity-focused technology solutions. Despite this demand, North and North-West Delhi have had limited availability of large-format premium technology retail stores, which influenced iNvent’s decision to open its largest experiential outlet in the area.

As access to premium technology improves through flexible payment options and higher consumer awareness, the Pitampura store is positioned to offer a structured and assisted purchase journey. iNvent stated that the focus remains on helping customers make informed decisions while expanding its retail presence in key urban markets across India.

DriveX has expanded its physical retail presence in Bengaluru with the launch of two new company-owned and company-operated outlets in Kasturi Nagar and Rajajinagar. The additions mark another step in the company’s expansion across Karnataka and strengthen its presence in one of its key markets.

With the opening of the Rajajinagar outlet, DriveX now operates six company-owned stores in Bengaluru. Overall, the company has more than 50 outlets across multiple cities in India, operating through a mix of company-owned and franchise-owned formats. The expansion reflects DriveX’s focus on building a structured and scalable network in the pre-owned two-wheeler segment.

The newly launched Kasturi Nagar outlet is located along Outer Ring Road, offering connectivity to residential and commercial areas in East Bengaluru. The Rajajinagar store extends DriveX’s reach in West Bengaluru, an area with consistent demand for personal mobility solutions. According to the company, both locations were selected to improve accessibility for customers in high-density urban micro-markets.

At the new outlets, customers can choose from a range of pre-owned two-wheelers that undergo standardised quality checks. The company said each vehicle is inspected to ensure consistency and reliability before being offered for sale. In addition to vehicle selection, the stores provide financing options through DriveX Finance, aimed at improving affordability for buyers.

Both outlets also offer support services such as warranties and after-sales assistance. DriveX said this integrated approach is designed to simplify the buying process and improve transparency in a segment that has traditionally remained fragmented and largely unorganised.

The Bengaluru launches are part of DriveX’s broader growth strategy to deepen its presence in urban markets with high potential demand. The company plans to continue expanding its footprint in the coming months across cities including Chennai and Coimbatore, along with other key regions. Expansion will continue through a combination of company-owned and franchise-operated outlets, allowing the platform to scale while maintaining operational consistency.

Devesh Taparia, CEO, DriveX said, “Bengaluru continues to be a cornerstone of our growth strategy. With the launches at Kasturi Nagar and Rajajinagar, we are taking another step towards building a strong, organised retail network across key city micro-markets. As we expand, our focus remains on addressing real customer challenges in the largely unorganised pre-owned segment by offering transparent processes, trusted products, and meaningful choice, positioning DriveX as the right choice for reliable mobility partner.”

DriveX operates as a platform focused on pre-owned two-wheelers, catering to customers seeking affordable and dependable mobility options. By combining physical stores with financing and after-sales support, the company aims to bring greater structure to the segment and reduce uncertainty for buyers.

The opening of the two new Bengaluru outlets adds to DriveX’s growing network and highlights its focus on expanding in cities where demand for personal mobility remains strong. As the company continues to scale, it is placing emphasis on consistent quality standards, wider access, and improved customer experience across its store network in India.

Popees Baby Care has opened its 103rd store in Chhatrapati Sambhajinagar, marking the brand’s first retail entry into Maharashtra as it continues to expand beyond its southern markets. The inauguration represents a milestone for the baby care retailer, which is now preparing for its next phase of national and international growth.

With the new launch, Popees strengthens its retail network at a time when demand for specialised baby care stores has been rising across both established and emerging consumption centres. The company plans to build a wider footprint across India and the GCC region over the coming years, supported by a pipeline of 25 new stores currently under development. Popees has outlined a longer-term vision of growing into a 1,000-store network within the next four years.

The Chhatrapati Sambhajinagar store was inaugurated by Mrs. Ashuji Darda, Founder President of Kalasagar and Lokmat Sakhi Manch. Smt. Rekhaji Rathi, National President of Akhil Bharatiya Marwadi Mahila Sangathan, attended as the special guest, and social media influencer Pooja Khambalkar was also present, drawing attention from visitors and local audiences.

The new store offers a range of products across babywear, maternity wear, baby care essentials, toys and accessories. According to the company, its assortment is developed using baby-safe materials and undergoes multiple testing processes. Popees implements 28 quality checkpoints across its products, including fabrics and accessories used for newborns and infants.

Among the product lines showcased at the inauguration, the bamboo collection drew positive feedback from parents and families who interacted with the merchandise during the launch event. The attendance and response were viewed as an encouraging indicator for Popees as it enters a new state and expands its consumer base outside its traditional strongholds.

Popees has been working to differentiate itself in the organised baby care category, which continues to grow in India supported by young household demographics and rising awareness around child-specific apparel and personal care. The expansion into Maharashtra aligns with the brand’s multi-region strategy as it transitions from a concentrated South India network into a broader domestic and international retail presence.

The store launch also highlights the increasing relevance of dedicated baby care formats in Tier ll and Tier lll catchments that are seeing higher purchasing activity from young families. With the brand’s latest entry, Chhatrapati Sambhajinagar joins its expanding retail network ahead of more planned rollouts over 2025 and beyond.

With consumer interest rising in categories such as infantwear, maternity clothing and child-safe essentials, Popees appears positioned to leverage organised retail formats to build a stronger market presence across new regions. The company noted that it remains focused on accelerating its expansion and building a larger customer base through new stores over the next few years.

Limelight Lab Grown Diamonds has expanded its retail presence with the opening of its first exclusive store in Bhopal. The outlet was inaugurated at Roshanpura Square by Shri Bhagwandas Sabnani, MLA for the Bhopal south-west constituency, in the presence of Director Karamjyot Singh Chawla and Regional Partner Lalit Soni.

The Bhopal launch adds to the company’s growing national footprint. Limelight currently operates more than 50 exclusive stores and more than 40 shop-in-shop formats across more than 45 cities. The brand has positioned itself within the lab grown diamond segment as demand for this category increases among Indian jewellery buyers.

The new outlet features a contemporary retail layout designed to showcase the company’s product range, including jewellery made using Type IIA CVD diamonds. This diamond category is internationally recognised for certain quality attributes and has seen greater visibility in recent years among consumers seeking alternatives to mined stones. The store will offer solitaires, necklaces, earrings, bracelets and everyday wear designs. Limelight is offering an inaugural promotion of 15 percent off on diamond value and 15 percent off on making charges, along with a complimentary gold coin on purchases above Rs 1 lakh.

Pooja Madhavan, Founder and Managing Director, Limelight Lab Grown Diamonds said, “Limelight’s journey has been driven by a clear vision to build a retail-led lab grown diamond jewellery brand that combines modern design, transparency, and responsible luxury. Our ‘rocks to retail’ model allows us to maintain complete control over quality, innovation, and customer experience, enabling us to scale thoughtfully and sustainably.”

She added, “The launch in Bhopal marks another important milestone in Limelight’s expansion journey as we continue to strengthen our presence beyond metro markets and connect with consumers across diverse regions of India. Lab grown diamonds are increasingly emerging as the next big shift in the jewellery industry, driven by changing consumer mindsets, sustainability awareness, and the desire for modern, high-quality designs without compromise. At Limelight, we see this as a long-term transformation, and our focus remains on leading this movement by making responsible, contemporary diamond jewellery accessible to a wider audience.”

Karamjyot Singh Chawla, Director said, “Bhopal represents an important step in our strategy to grow beyond metro markets and deepen our presence in high-potential cities. As we expand our retail footprint nationally, every new store plays a strategic role in strengthening our connection with evolving consumer markets. Bhopal represents a key step in our Central India growth plan, allowing us to serve a new customer base that values quality, innovation, and conscious choices. The response we are seeing across diverse regions of India reinforces the growing acceptance and relevance of lab-grown diamonds in today’s evolving jewellery landscape.”

Regional Partner Lalit Soni added that the brand’s national presence and growth trajectory were key factors in partnering for the Bhopal market.

The opening of the Bhopal store indicates continued growth momentum for Limelight as lab grown diamonds gain wider consideration among jewellery buyers in India. The format is expected to support the company’s retail expansion strategy in both metro and non-metro regions.

Footwear brand Clog London has opened its first exclusive showroom in New Delhi, marking a key step in its physical retail expansion in India. The launch follows the brand’s initial entry into offline retail last year with a company-owned store in Jhansi, Uttar Pradesh.

The new showroom showcases Clog London’s latest footwear collections for men and women. The brand said the outlet will allow customers to engage with its assortment more directly and evaluate fit, comfort and material choices in person. The move aims to build a consistent offline brand presence after several years of online-led growth.

Clog London has established itself online through its own website and leading e-commerce platforms including Myntra, Ajio, Flipkart and Nykaa. The company noted that its growing online customer base demonstrated demand for accessible fashion footwear and supported the shift to an omnichannel model.

The brand offers a range of casual, occasion and lifestyle footwear including sneakers, boots, loafers, heels and sandals. Product design focuses on combining contemporary styling with comfort, which has helped the brand build a repeat customer segment at accessible price points.

With the opening of the New Delhi showroom, Clog London said it is preparing to accelerate its offline rollout. The company’s expansion model will include a mix of company-owned and franchise formats across Tier l and Tier ll cities. The brand has set a target of opening 100 stores across India by 2030, citing rising demand for affordable fashion footwear and the importance of physical retail in driving product trial and customer familiarity.

India’s footwear and fashion accessories segment has seen stronger offline activity in recent years as digitally born brands scale into physical formats. Mall-anchored locations and high-street formats have been central to this growth, supported by consumer preference for in-person sizing, comfort assessment and style trial before purchase.

The New Delhi showroom signals Clog London’s intent to compete within this evolving segment. Expansion into Tier l cities is expected to help the brand build visibility and category presence, while Tier ll markets offer growing consumption potential and lower competitive density across lifestyle and accessories retail.

Consumer interest in branded yet affordable footwear has risen across India due to increased exposure to global fashion trends and the mainstreaming of casual footwear for everyday and work settings. Brands positioned at value-driven and mid-range price points are benefiting from this shift, especially as customers explore personal style through footwear categories beyond basic utility options.

Clog London said its retail strategy is designed to improve accessibility and geographic reach while maintaining consistent brand experience across channels. The company expects growth in offline formats to complement its e-commerce performance and strengthen customer acquisition over the next several years.

Designer brand Gaurav Gupta has opened its first dedicated menswear flagship boutique at DLF Emporio in New Delhi, marking a strategic milestone for the label. The opening signals a long-term commitment to menswear as a core category and establishes a permanent physical identity for the Gaurav Gupta Man. The boutique spans around 2,300 square feet and serves as the brand’s primary destination for its menswear offering.

The flagship goes beyond functioning as a new retail point. It reflects the brand’s decision to formalise menswear as an integral part of its universe rather than a secondary extension to womenswear. The company noted that the store strengthens its presence within India’s luxury retail space while catering to a growing menswear client base both in India and internationally.

“This space reflects how I think about menswear today. It is fluid, sculptural, and introspective. The store becomes an extension of the Gaurav Gupta Man, where architecture and clothing exist in quiet conversation with one another,” said Gaurav Gupta.

The boutique has been designed by architect Karanbir Duggal in collaboration with Gupta. The design concept rejects traditional retail layouts in favour of a sculptural format that unfolds progressively. Controlled sightlines, curved architectural volumes and layered spatial transitions guide customers through the boutique in a manner intended to encourage exploration.

The spatial philosophy is influenced by the brand’s concept of Shunya, interpreted as a form of emptiness that carries potential instead of absence. The design incorporates pauses and open areas to create a gallery-like environment where garments are framed by the architecture rather than overshadowed by it. “The concept of Shunya informed the way we shaped the space. Emptiness was treated as an active element, allowing the architecture to feel calm, intentional and deeply immersive rather than visually dense,” said Duggal.

The Gaurav Gupta Man first debuted in 2017 at GQ Fashion Nights, with actor Shahid Kapoor presenting the collection as showstopper. Since then, menswear has grown into a significant vertical for the brand and has been showcased at major cultural and entertainment platforms. Celebrities such as Ranveer Singh and Jr NTR have worn the label’s menswear internationally, contributing to wider visibility for Indian menswear on global stages including the Oscars.

The new flagship consolidates this evolution in one location by offering the full menswear range under one roof. While tuxedos, bandhgalas and ceremonial tailoring remain central to the category, the boutique also highlights an expansion into additional verticals such as kurtas and Nehru jackets. The assortment now includes structured jackets, draped silhouettes, shirts, footwear, bow ties, accessories and finishing elements, positioning the store as a comprehensive menswear destination.

Rather than operating as a seasonal retail format, the boutique is designed to represent the larger vision of Gaurav Gupta menswear across past, present and future collections. The company said the space is intended to appeal to a modern, globally oriented male consumer seeking design-led tailoring and contemporary Indian dressing.

Modular home interiors brand MagickHome has opened its flagship Interiors Experience Hub in HSR Layout, Bangalore. The space was inaugurated by Kannada film actor Rukmini Vasanth and serves as the company’s largest experience centre to date.

The 6,200 square-foot hub spans two floors and has been designed to change how customers explore and select home interior materials and layouts. The company said the format gives homeowners the ability to view interior solutions in real scale rather than relying on catalogues, sample kits or digital renders.

The centre features a full 2BHK mock-up that allows visitors to move through different rooms, including an island kitchen, integrated living and study area, guest bedroom with sliding wardrobe and sofa bed, and a master bedroom with floor-to-ceiling wardrobes. The walkthrough also highlights MagickHome’s materials such as patented child-safe PU finishes, acrylics and laminates. According to the company, these options allow for more than 50,000 design permutations for residential projects.

A dedicated Design Experience Zone has been developed inside the hub, featuring a Pivoting Panel Matrix and a Fabric Library. These tools enable customers to compare materials, assess texture and colour variation and view products under accurate lighting conditions. MagickHome said these elements are intended to support customers in making clearer design decisions without being overwhelmed by choices.

“MagickHome has always believed that great interiors begin with great understanding. This Experience Hub is a physical expression of that belief. It brings together design, materials, and real-life spaces under one roof, so customers can truly see, touch, and feel what their future home can be. Bangalore felt like the most natural city for this next chapter. It appreciates design, values quality, and is constantly evolving,” said Indrakumar Pathmanathan, Chairman, MagickHome.

Ganesen Viswanathan, Vice President, MagickHome said, “Today’s customer does not want to be overwhelmed by choices. They want guidance, transparency, and an engaging process. This store is built to do exactly that. From our 2BHK mockup to the Design Experience Zone, every element is designed to simplify decision-making while elevating the experience. Bangalore is a mature, design-aware market, and this hub allows us to serve it at scale while setting the foundation for our future growth.”

Rukmini Vasanth said, “What I loved about this space is how real it feels. You’re not just looking at samples and displays but actually walking through a home, understanding how the designs fit in everyday lives. It makes the process of planning your home feel simple, personal and very exciting.”

The opening positions Bangalore as a key market for MagickHome as it expands its brand-led store formats. The company aims to use the hub to increase engagement with homeowners and project decision-makers while strengthening demand for modular interiors in the city. MagickHome plans to build similar experience centres in future growth markets.

TRG Group has opened its first OneMart retail store at TRG The Mall in Greater Noida West. The grocery-led retail format has been developed to serve households, working professionals and residents in the area through a modern, organised shopping environment.

OneMart spans over 20,000 square feet and houses 8 to 12 core product categories with more than 10,000 SKUs. The assortment includes fresh fruits and vegetables, beverages, packaged food, personal care items, household goods, kitchen and utility products, cleaning products and seasonal merchandise. The format also features private label offerings across select categories.

The store has been designed to enable one-stop shopping. It includes wider aisles, clear category signage, lighting upgrades and product zoning to assist shoppers in navigating the assortment. The layout also designates areas for value packs and discounted deals.

Additional services available at the store include home delivery, loyalty programmes, fast express checkout and support for digital transactions. The company expects the convenience-led services to drive adoption among families and working professionals in the vicinity.

“The launch of OneMart by TRG The Mall is a milestone event in the Marketer retail store. The vision of OneMart is to mark a retailing destination where convenience and quality come together. OneMart is meant to make shopping easy, fun, and rewarding for all of our valued customers. With our added offering, affordable pricing, and enhanced in-store shopping experience, OneMart will definitely establish new retail shopping benchmarks in the Retail Marketing store in Greater Noida West,” said Pawan Sharma, Managing Director, TRG Group.

TRG Group selected TRG The Mall for the first OneMart location due to its placement within a 600-acre high-rise township catchment that is home to more than 5 lakh residents and commercial establishments. According to the company, the anchor positioning of OneMart is expected to add daily footfall to the mall and support the broader tenant mix. Retailers in the surrounding area are also expected to benefit as the mall builds its role as a lifestyle and entertainment destination for the region.

The store incorporates digital features such as app-based assistance, digital price tags, inventory visibility tools and digital billing. These initiatives aim to improve speed, accuracy and transparency for shoppers. The company said the combination of affordability, product availability and service features will set a benchmark for organised grocery retail in the area.

The opening of OneMart indicates the opportunity for organised grocery formats in emerging residential clusters. With rising population density in Greater Noida West, food and essential retail is becoming a core tenant category for new malls and mixed-use developments. TRG Group expects the OneMart format to expand further as it monitors consumer response and evaluates additional locations.

Gargi by P.N. Gadgil & Sons has announced that it has expanded its presence to 50 shop-in-shop stores in Shoppers Stop locations across India. The milestone marks a phase of nationwide expansion for the fashion jewellery brand, which aims to increase access to its collections across metropolitan and tier-ll markets.

The partnership between Gargi and Shoppers Stop began in early 2023 and has grown from its initial locations in Mumbai and Thane to major cities including Bangalore, Hyderabad, Kerala, Pune, Kanpur, Jaipur, Dehradun, Mohali and Surat. The addition of new stores allows Gargi to sell its sterling silver, brass and diamond jewellery collections to a wider customer base.

Aditya Modak, Co-Founder of Gargi by P.N. Gadgil and Sons said, “Reaching 50 Shoppers Stop locations is more than just a number; it shows our dedication to bringing Gargi’s vision of affordable luxury to every part of India. This partnership with Shoppers Stop has helped us reach customers who value quality craftsmanship, modern design, and the history that comes with being part of the nearly 200-year legacy of P.N. Gadgil and Sons. Each store is a link between our old-fashioned values and the new goals of today's jewellery lovers.”

The brand continues to operate within Shoppers Stop through a shop-in-shop format, providing customers with a full brand experience in a department store environment. Gargi said its retail footprint inside the chain offers access to more than 15,000 SKUs. These include sterling silver jewellery, brass jewellery and its diamond range featuring 9, 12, 14 and 18-carat gold pieces priced between Rs 5,000 and Rs 50,000.

Gargi launched in December 2021 and has reported strong business performance since then, including investor returns and a listing as a publicly traded company with a market capitalisation of more than Rs 1,100 crore. The company attributes its growth to demand for jewellery positioned between traditional and contemporary design, supported by operational capabilities from P.N. Gadgil and Sons, which reports annual revenue of more than Rs 8,500 crore.

The expansion into 50 Shoppers Stop stores aligns with Gargi’s longer-term plan for 2026. The company intends to strengthen its omnichannel distribution model and grow in both metropolitan and tier-ll markets. The brand confirmed that actor Mithila Palkar will continue as brand ambassador for a second year, which the company views as an opportunity to improve customer engagement and visibility.

Gargi targets millennial and Gen Z shoppers who are purchasing jewellery suitable for daily use and special occasions. The brand said its product sourcing includes 92.5 percent certified sterling silver, high-grade brass and IGI-certified diamonds to ensure quality. As part of its next phase, the company plans to expand through both company-owned and franchise outlets across India.

The achievement of the 50-store mark within Shoppers Stop reflects customer demand for fashion jewellery in organised retail environments and indicates the growth potential for jewellery brands operating through department store partnerships in India.

Gen Z-focused fashion brand NEWME has strengthened its offline retail footprint with the launch of three new stores in a single day across Jaipur, Surat, and Pune. With these additions, the brand’s physical presence has expanded to 21 stores across 12 cities, reinforcing its omnichannel strategy across Tier I and Tier II markets.

The expansion marks NEWME’s debut in Jaipur with the opening of a high-street store. Spread across 3,000 sq. ft., the outlet is the brand’s first two-floor retail format. Jaipur has emerged as an important market for NEWME, already contributing significantly to its online sales. Designed to blend local, heritage-inspired elements with NEWME’s contemporary, trend-driven aesthetic, the store also features a dedicated in-store content creation zone aimed at engaging shoppers.

In Surat and Pune, the brand has further scaled its presence with additional outlets, reflecting sustained offline demand in both cities. 

Sumit Jasoria, Co-founder & CEO, NEWME said, “Offline retail is emerging as a key growth driver for NEWME. Currently, physical stores contribute 22% of our overall business, and demand from Tier 2 cities has strengthened our confidence to scale faster. Our focus remains on high-potential markets with culturally relevant and experience-led stores.”

Looking ahead, NEWME plans to accelerate its offline rollout as part of its 2026 growth strategy. The brand aims to open 10 additional stores over the next three months across a mix of Tier I and Tier II cities, with an increased emphasis on the North-East region. Recently, NEWME has also expanded its offline presence in cities such as Bengaluru, Mumbai, and Delhi-NCR.

Alongside brick-and-mortar expansion, the brand is scaling NEWME Zip, its quick-commerce service, following strong adoption in Bengaluru and Delhi. The service is expected to be introduced in more cities in the coming months, further strengthening integration across NEWME’s offline, online, and quick-commerce channels.

KORA by Nilesh Chhadva and Mitesh Sumbad has expanded its retail presence in Tamil Nadu with the opening of a new store at 2nd Avenue, Anna Nagar, Chennai. The store opened on January 14, 2026 and becomes the brand’s third location in the state, following its outlets in Nungambakkam and Coimbatore.

The Anna Nagar expansion follows strong demand from customers in Chennai. According to the company, the decision to add another location was influenced by positive consumer response and the growth of premium ethnic menswear in the city. The new store brings the brand’s full merchandise range closer to customers in North Chennai.

In Tamil Nadu, KORA has focused on building collections that align with cultural preferences around festivals, ceremonies, and wedding functions. The store features traditional veshti sets, angavastram-inspired sherwanis, silk kurta sets, and coordinated pancha and kurta ensembles. These collections are aimed at customers shopping for Pongal, weddings, and temple occasions. Contemporary silhouettes are also included to appeal to younger consumers and urban buyers.

For bridegrooms, KORA offers made-to-measure wedding attire featuring embroidered silk sherwanis, veshti-based combinations, and Indo-western options. The brand has positioned tailoring consultations as part of the purchasing experience for customers seeking fit-based customization and culturally aligned styling support.

"The love we've received from Chennai has been overwhelming and truly humbling. Our customers in Nungambakkam and across Tamil Nadu have embraced KORA as their destination for meaningful celebrations and everyday elegance. Opening our third store in Tamil Nadu at Anna Nagar is our way of saying thank you and bringing the KORA experience even closer to the wonderful people of Chennai who have made us part of their most cherished moments," said Founders Nilesh Chhadva and Mitesh Sumbad.

KORA was founded in 2011 and has expanded from a boutique design studio into a retail chain with 28 stores across three countries. The company currently operates in Mumbai, Pune, Nashik, Nagpur, Ahmedabad, Rajkot, Surat, Vadodara, Bangalore, Hyderabad, Chennai, Coimbatore, Delhi, Indore, Lucknow, and Vijayawada. International stores are located in London, Birmingham, and Dubai.

The new Anna Nagar store spans 4,200 square feet of retail area with separate sections for traditional wear, fusion wear, and wedding collections. The store also offers tailoring services, styling consultations, and access to its made-to-measure program.

To mark the launch, the brand will host an opening week that includes previews of new collections, complimentary consultations, and limited launch offers. Operating hours are from 10:30 AM to 9:00 PM daily, with appointments available for customers seeking dedicated consultations.

"As we expand our footprint in Tamil Nadu, we remain committed to our founding vision: to be the bridge that connects discerning gentlemen to luxury ethnic wear that celebrates their heritage while embracing their contemporary lifestyle. Whether you're a groom preparing for your wedding or someone building a timeless wardrobe, KORA is where tradition meets innovation, and quality meets soul," said the founders.

Italy's professional makeup and premium beauty brand, KIKO Milano, has strengthened its presence in India with the launch of its first store in South India at Forum, Kochi. The opening marks a key milestone in the brand’s India journey, following its successful store launches across Delhi, Mumbai, Pune, and Lucknow, and formally signals KIKO Milano’s entry into the South Indian market.

The expansion follows KIKO Milano’s acquisition by Reliance Retail Ventures Limited (RRVL) in 2024. The strategic partnership has bolstered Reliance Retail’s premium beauty portfolio while enabling KIKO Milano to accelerate its expansion across key Indian markets.

Designed as an immersive beauty destination, the Kochi store offers a discovery-led retail experience, featuring thoughtfully curated shade and texture bars that invite consumers to play, swatch, and personalise their looks. The store brings KIKO Milano’s signature mix of innovation, trend-led formulations, and accessible luxury closer to beauty enthusiasts in the region.

Homegrown apparel brand Suta has expanded its offline presence with the launch of its 19th store in India, opening a new location in Gurugram. The store follows the opening of its Greater Kailash outlet in New Delhi NCR and adds to the brand’s growing network of physical touchpoints across major cities.

Known for its handcrafted sarees and contemporary apparel, Suta has built a customer base around products that draw from traditional textile techniques while appealing to modern buyers. The company said its retail strategy is focused on making handcrafted fabrics more accessible, particularly as demand grows for regional and artisanal clothing.

The Gurugram store spans 696 square feet and carries sarees, blouses, and other clothing from Suta’s collections. The company said the space is designed to allow shoppers to explore its product range closely and understand the craftsmanship behind each piece. Fabric remnants from blouses and sarees have been reused within the store for visual displays and décor, aligning with the brand’s interest in textiles and handwork.

Sujata Biswas, Co-Founder said, “Opening a new store in Gurugram feels like planting another piece of our heart in a city that celebrates culture and style. We have seen a strong and growing demand for handcrafted clothing in the local market, and at the same time, a gap for thoughtfully designed, culturally rooted spaces. Delhi NCR and its neighbouring cities have always shown immense love for crafts and tradition, and this store is our way of responding to that affection. We want this space to become more than just a place to shop; a place where people pause, feel, and rediscover the timeless allure of handcrafted clothing.”

Taniya Biswas, Co-Founder added, “Every launch is a celebration of the community that has evolved with us, from our modest beginnings to our current footprint with 19 stores across the nation. Our store in Gurugram is an honor to our devoted clientele and their appreciation of classic style, comfort, and craftsmanship.”

Suta’s expansion comes as interest in handcrafted and regional fashion continues to build across metros and tier-one cities. The brand now operates stores in Mumbai, Kolkata, Bengaluru, Pune, Kochi, Hyderabad, Chennai, Ahmedabad, Bhubaneswar, Lucknow, and Trivandrum. With the launch in Gurugram on January 11, 2026, Suta now operates two outlets in Delhi NCR.

The company’s continued push in offline retail reflects a broader trend among homegrown apparel brands that are adding stores to drive customer engagement, support discovery, and build long-term loyalty in the premium handcrafted clothing category.

Homegrown handcrafted apparel label Suta has strengthened its retail footprint in the Delhi NCR region with the opening of its 19th store, located in Gurugram.

The newly launched outlet spans 696 sq. ft and houses Suta’s signature range of handcrafted sarees, blouses, and contemporary apparel. Staying true to the brand’s artisanal philosophy, the store design creatively incorporates fabric remnants from sarees and blouses into the interiors, resulting in a warm, craft-forward retail space that celebrates handmade traditions.

The Gurugram expansion comes at a time when demand for handcrafted apparel is steadily rising across Delhi NCR. Through this launch, Suta aims to enhance accessibility for customers in the region while continuing to build thoughtfully curated retail environments rooted in culture and craftsmanship.

Sujata Biswas, Co-founder, Suta shared, "Opening a new store in Gurugram feels like planting another piece of our heart in a city that celebrates culture and style. We have seen a strong and growing demand for handcrafted clothing in the local market, and at the same time, a gap for thoughtfully designed, culturally rooted spaces. Delhi NCR and its neighbouring cities have always shown immense love for crafts and tradition, and this store is our way of responding to that affection. We want this space to become more than just a place to shop; a place where people pause, feel, and rediscover the timeless allure of handcrafted clothing.”

Taniya Biswas, Co-founder, Suta added, “Every launch is a celebration of the community that has evolved with us, from our modest beginnings to our current footprint with 19 stores across the nation. Our store in Gurugram is an honor to our devoted clientele and their appreciation of classic style, comfort, and craftsmanship.”

With the Gurugram opening on January 11, 2026, Suta now operates two stores in the Delhi NCR region. The brand’s overall retail network spans major cities, including Mumbai, Kolkata, Bengaluru, Pune, Kochi, Hyderabad, Chennai, Ahmedabad, Bhubaneswar, Lucknow, and Trivandrum.

Knya, a medical lifestyle brand based in India, has expanded into the United Arab Emirates, marking its first international foray. The move comes as the company sees rising interest from healthcare professionals in the Middle East, particularly those seeking performance-led medical apparel engineered for long duty hours.

The UAE entry advances Knya’s shift from an India-focused operator to a brand building a global footprint. The company will offer its range of scrubs, lab coats, jackets, aprons, medical accessories and hijabs through direct-to-consumer channels as well as distribution partnerships. These operations will leverage the retail and digital systems already built in India over the past few years.

According to the company, the introduction of medical hijabs reflects a need for inclusive and functional workplace apparel for healthcare professionals in the region. The brand noted that enquiries from UAE-based doctors and nurses have been consistent over the past year, indicating strong demand before market entry.

Knya’s expansion thesis in the UAE is anchored in long-term learning and regional adaptation rather than short-term sales expectations. The company aims to transfer the fabric technologies and design frameworks it scaled in India to address similar pain points for medical workers in the Middle East. Its garments are built to support mobility, regulate temperature and withstand intensive clinical use.

The brand views the UAE as a strategic market with several advantages. The country has a high concentration of expatriate healthcare workers, advanced healthcare infrastructure and a customer base that prioritizes quality and performance in workwear. Many of these professionals have been introduced to the brand through colleagues, medical networks and work experience in India.

Abhijeet Kaji, Co-Founder of Knya said, “UAE is an important milestone for us as a brand stepping outside India for the first time. Healthcare professionals everywhere experience similar challenges around long duty hours and climate-led discomfort. We are excited to bring our customer-first mindset to the UAE medical community while building a strong and scalable retail foundation.”

Co-Founder Vansikha Kaji added that innovation in fabric engineering will continue to shape the company’s strategy as it expands. “Our core achievement has been in proprietary fabric technology built for challenging Indian conditions. Entering the UAE motivates us to elevate our R&D further and adapt our moisture management, stretch engineering, and durability standards to meet global benchmarks. Technology will remain the heart of how Knya continues solving for healthcare professionals worldwide,” she said.

Knya has been preparing for international growth over the past year. The company opened more than 15 retail stores across major Indian healthcare hubs to improve access for medical workers and considers that experience a test case for further expansion. After its UAE launch, the brand plans to assess the feasibility of physical retail in the region as part of its next scaling phase.

The company also acknowledges growing competition in global medical apparel. It sees the UAE entry as a step toward building relevance in markets where healthcare infrastructure is expanding and demand for functional workwear continues to rise.

KALKI Fashion has strengthened its retail footprint with the opening of a new flagship store in Chennai, marking the brand’s entry into one of India’s most culturally rich and tradition-driven fashion markets.

Spread across 4,000 sq. ft., the Chennai store showcases KALKI’s entire portfolio, spanning bridal wear, couture, menswear, pre-wedding collections, occasion wear, and accessories. Designed as an immersive shopping destination, the outlet features dedicated sections for bridal ensembles, couture creations, menswear, and personalised styling consultations, along with private bridal suites and an exclusive couture lounge.

Shoppers can explore an extensive selection of bridal and couture lehengas, pre-wedding, sangeet, and cocktail outfits, sarees, festive and occasion wear, as well as menswear offerings such as sherwanis and Indo-western silhouettes. The accessories range includes jewellery, potlis, footwear, veils, and safas. The store will also present limited-edition couture designs, fresh colourways, and a specially curated capsule collection created exclusively for South Indian brides.

“Chennai has always been a city that celebrates culture, craftsmanship, and individuality. Bringing KALKI here is more than an expansion; it’s our way of becoming part of a city that deeply values artistry. This store adds a feather to the hat as we continue to grow and bring contemporary Indian couture closer to customers across India and the world,” mentioned Saurabh Gupta, CEO & Founder, Kalki.

ace turtle has strengthened its footprint in Gujarat with the opening of two new exclusive brand outlets for Lee and Wrangler in Anand.

Situated next to each other on AV Road, Anand, the newly launched stores showcase a curated assortment of the latest Lee and Wrangler offerings, spanning denim, casualwear, and everyday essentials. The expansion underscores ace turtle’s strategy of extending the reach of globally recognised denim and casualwear brands to consumers in non-metro and emerging urban markets.

Gujarat continues to emerge as a significant growth market for ace turtle, driven by increasing brand consciousness and a growing appetite for premium casualwear across tier II and tier III cities. To support this momentum, the company is leveraging its technology-driven omnichannel retail model to improve accessibility and engagement across both offline and online channels.

Nitin Chhabra, Chief Executive Officer, ace turtle said, “Anand represents the new growth story of Indian retail — aspirational, brand-aware and ready for global fashion. The opening of Lee and Wrangler stores here reflects our commitment to making iconic international brands more accessible across India. Gujarat has consistently shown strong consumer demand, and we see significant long-term potential in markets like Anand.”

With these additions, ace turtle continues to scale up its retail network while maintaining a strong focus on consumer-centric brand building in regional markets.

Bengaluru-based ace turtle is a technology-led retail company with a vertically integrated business model encompassing design, manufacturing, marketing, and direct-to-consumer retail. The company is the exclusive licensee for Lee, Wrangler, and G-STAR in India and select South Asian markets, and operates a proprietary technology platform that applies data science across the retail value chain.

Vegas Mall in Dwarka has added kids footwear brand Aretto to its retail lineup, expanding its offerings for families and young shoppers in the Delhi NCR region. The store is now open to visitors and strengthens the mall’s focus on lifestyle, fashion, and family-oriented categories.

Aretto specializes in children’s footwear and is positioned around ergonomic and comfort-driven design tailored for growing feet. The brand offers shoes featuring supportive construction and sole technology aimed at addressing mobility and comfort for children across different age groups. The new store at Vegas Mall presents a curated selection of styles to meet these requirements.

Ravinder Choudhary, Vice President, Vegas Mall said, “With the launch of Aretto at Vegas Mall, we continue to elevate the shopping experience for families in Dwarka and the wider Delhi-NCR region. We strive to bring brands that resonate with our community’s lifestyle needs, and Aretto’s fresh approach to children’s footwear reflects both innovation and joy values close to our ethos. We look forward to seeing our visitors embrace this exciting new addition.”

The opening supports Vegas Mall’s strategy to bring a broader mix of brands across fashion, lifestyle, food and entertainment, delivering more choices to visitors who increasingly seek multiple categories under one destination. Children’s wear and footwear continue to see rising interest as families look for products balancing fit, long-term wear and performance.

Vegas Mall has become a key retail hub in Dwarka, driven by national and international labels, entertainment formats, dining options and seasonal programming that draw consistent footfall throughout the year. The addition of Aretto contributes to the mall’s portfolio of brands aimed at families and younger consumers, segments that have shown sustained demand within organised retail environments.

The mall’s management continues to evaluate new categories and brand collaborations to enhance consumer engagement and overall tenant mix. The opening of Aretto aligns with the mall’s positioning as a comprehensive fashion and lifestyle destination, while also addressing a category that tends to attract recurring visits due to children’s frequent size changes and purchasing cycles.

With the store now operational, Aretto becomes part of the mall’s expanding retail ecosystem, further strengthening its appeal as a shopping location for families in West Delhi and NCR. The new addition underscores the ongoing diversification of branded kids’ retail, which has grown steadily within India’s organised retail sector as consumer awareness and expectations evolve.

Asian Granito India Limited (AGL) has expanded its presence in Punjab with the opening of three showrooms as part of its ongoing retail rollout. The company inaugurated AGL Universe outlets in Amritsar, Ludhiana and Goraya as it continues to build its footprint in the northern market.

The Amritsar showroom was inaugurated on 8 January 2026 in association with Luxmi Tiles at Village Ramuwal on Sun Sahib Road, Chheharta. The Ludhiana and Goraya showrooms opened on 7 January 2026. The Ludhiana outlet was launched in partnership with Khajan Singh and Bros at Kot Gangurai, while the Goraya showroom was launched with Hindustan Sanitary Co. on G.T. Road. Senior company members, including Associate Director Shaunak Patel, COO Parthiv Dave and GM Ramesh Prajapati attended the inaugurations.

With these additions, AGL now operates 15 showrooms in Punjab, including 10 AGL Universe outlets and 5 exclusive showrooms. The company said additional launches are planned in the state as part of its wider retail expansion.

The new stores feature displays of the company’s surface and bathware portfolio, including ceramic wall and floor tiles, glazed and polished vitrified tiles, parking tiles, marble, quartz and bathware solutions. The stores are intended to serve architects, designers, builders and homeowners seeking materials for residential and commercial projects.

Associate Director Shaunak Patel said Punjab continues to be an important market supported by rapid urban development and higher spending on residential and commercial real estate. “Punjab continues to be a strong and evolving market, driven by rapid urbanisation, increased investments in residential and commercial real estate, and a growing preference for premium, design-led building materials. With our new showrooms in Amritsar, Ludhiana and Goraya, customers across the region can now experience AGL’s latest range of surfaces in a dedicated and convenient environment. Our focus remains on supporting architects, designers, builders, and homeowners by offering high-quality products and a seamless selection experience. These launches reinforce our commitment to strengthening AGL’s presence in Punjab as we continue to expand while delivering quality, innovation, and trust,” he said.

AGL has also stepped up brand-building efforts through marketing campaigns with actors Ranbir Kapoor and Vaani Kapoor. Ranbir Kapoor features in the company’s “Premium ka Pappa” campaign, while its Bonzer7 brand chose Vaani Kapoor for the “Kya Baat Hain” campaign to reach younger buyers and broaden awareness.

Asian Granito has grown over two and a half decades to become a significant player in India’s luxury surfaces and bathware category. The company manufactures and markets tiles, engineered marble and quartz, sanitaryware and faucets. It has a network of more than 277 exclusive franchisee showrooms, 13 company-owned display centers and more than 18,000 touchpoints across distributors, dealers and sub-dealers in India. The company also exports to more than 100 countries.

Furniture fitting manufacturer has strengthened its presence in Chennai with the launch of an upgraded Hettich Experience Centre and the city’s first Hettich Exclusive (HeX) Store, reinforcing its focus on immersive, experience-led customer engagement.

The revamped Experience Centre has been redesigned to offer a standardised and immersive brand journey, showcasing Hettich’s complete range of award-winning furniture fittings and interior solutions. Positioned as a hub for homeowners and industry professionals, including architects, designers, and carpenters, the centre also offers value-added services such as free design support and doorstep consultations to enable personalised project planning.

Adding to this experiential ecosystem, the newly launched HeX store introduces a retail destination that combines inspiration, interaction, and shopping. The store features walk-through displays of modern living spaces, allowing customers to experience Hettich solutions in real-life applications. Hands-on product interaction and complimentary design consultations further help customers visualise furniture concepts aligned with contemporary lifestyles.

Andre Eckholt, Managing Director, Hettich India, SAARC, Middle East & Africa said, “Chennai is a highly promising market that reflects a unique blend of tradition, design awareness and evolving modern lifestyles. With our company-owned large-format Hettich Experience Centre, we offer customers and professionals a space to draw inspiration, explore our complete portfolio and truly experience the magic of German engineering brought to life. Complementing this is Chennai’s first franchise-led Hettich Exclusive (HeX) Store, which enables customers to not only browse but also shop our premium German furniture fittings, architectural hardware, furniture lighting, and built-in kitchen appliances. Together, these touchpoints significantly strengthen our experiential ecosystem in the city, creating meaningful opportunities for customers to discover, engage with, and adopt Hettich solutions for contemporary living.”

Apparel Group, a global fashion and lifestyle retail conglomerate, has announced the India debut of Levi’s Kids with the launch of its first exclusive store at Lakeshore Mall, Hyderabad. The opening marks a significant milestone in Apparel Group’s partnership with Levi Strauss & Co., bringing the globally recognised kidswear label to India through a dedicated brand-led retail format.

The entry of Levi’s Kids comes at a time when Indian parents are increasingly gravitating towards international brands that offer durability, quality, and value-driven fashion for children. Positioned as a premium yet practical offering, Levi’s Kids aims to tap into this growing demand by combining the brand’s iconic American design legacy with comfort-focused, kid-first functionality.

Indian consumers can now experience the Levi’s Kids universe in Hyderabad through a thoughtfully designed, family-friendly retail space. The store blends Levi’s heritage with a contemporary aesthetic, creating an immersive shopping destination tailored for the next generation of fashion-conscious consumers.

The collection features a curated assortment for children aged 4 to 16 years, spanning timeless denim staples and versatile everyday essentials. Designed to suit active lifestyles while maintaining modern style sensibilities, the range stays true to Levi’s core values of quality, comfort, and durability.

Abhishek Bajpai, Chief Executive Officer, Apparel Group India said, “The introduction of Levi’s Kids marks an exciting milestone in our journey of bringing world-class brands and value-driven retail experiences to Indian consumers. Premium kids wear is a high-potential category, and Levi’s - backed by its heritage, trust, and universal appeal, is uniquely positioned to lead it. We look forward to building a strong and enduring footprint for Levi’s Kids in India”.

Strategically located at Lakeshore Mall, the new store offers a high-energy, streamlined shopping experience. The Hyderabad launch will serve as a blueprint for a phased nationwide expansion, with additional stores planned across key metro cities and high-growth urban markets.

With this launch, Apparel Group continues to strengthen its presence in India’s fashion retail ecosystem, leveraging its operational expertise to scale global brands while delivering elevated, world-class shopping experiences to Indian consumers.

Forevermark Diamond Jewellery has expanded its India presence with the opening of its largest global flagship store in Mumbai. The store, operated by De Beers Group, spans nearly 5,000 square feet and is located at Crest Link, Khar West on Linking Road. The launch reflects the brand’s long-term commitment to the Indian market and to consumers seeking diamond jewellery with design-led value and authenticated sourcing.

The opening was marked by an exclusive evening event hosted inside the new flagship. Attendees included industry leaders, jewellery buyers, creative professionals, public figures and celebrity guests who were given early access to the store offerings. The event featured a fashion showcase, live performances and interactive installations aimed at highlighting the brand’s product range and diamond sourcing approach.

Guests also viewed displays explaining Forevermark’s “Mine to Finger” supply chain, which focuses on traceability and responsible sourcing practices. The store features pieces ranging from everyday diamond jewellery to statement and high jewellery collections.

As part of the launch, the brand introduced the new Forevermark Icon Collection in India. The collection draws inspiration from the North Star and includes rings, earrings, necklaces and bracelets designed for daily wear as well as more statement-driven occasions.

The campaign accompanying the collection, titled “My Guiding Light”, features four Indian personalities: Manu Bhaker, double Olympic medallist; Diana Penty, actor; Masaba Gupta, designer and entrepreneur; and Princess Gauravi Kumari of Jaipur, social entrepreneur. Each has recorded short digital films reflecting on their professional journeys and individual experiences, which will be shared on social platforms. All four were present at the launch event.

Members of the Mumbai Indians women’s cricket team, including Amelia Kerr, Milly Illingworth and Sajeevan Sajana, also attended. Their participation aligned with the campaign’s focus on resilience and consistency, qualities that Forevermark associates with natural diamonds.

Sandrine Conseiller, CEO, Brands and Diamond Desirability at De Beers Group, said India is expected to play a significant role in the future of the natural diamond category. “The opening of our largest Forevermark store in Mumbai reflects both the strength of consumer response we are seeing and our long-term confidence in the market. As luxury consumption in India becomes more considered and value-driven, Forevermark is well positioned to build relevance through trust, craftsmanship and enduring desirability,” she said.

Shweta Harit, Senior Vice President, De Beers Group and CEO, Forevermark, said the Mumbai flagship is an important step in the company’s India roadmap. She noted that the store follows the opening of a New Delhi location that received encouraging consumer response. Harit added that Forevermark plans to build a network of 100 stores in India by 2030.

The new flagship combines contemporary international retail design with Indian market sensibilities. The space has been built to accommodate immersive product exploration and category education for consumers. It houses the brand’s signature everyday and high jewellery collections and offers a full-service shopping environment aimed at strengthening Forevermark’s brand visibility and consumer engagement in the Indian market.

Domino’s Pizza has expanded its footprint in Rajasthan with the opening of a new outlet at Urban Square Mall in Udaipur. The addition strengthens the mall’s food and beverage offerings and increases quick-service dining choices for both residents and visiting consumers.

To coincide with the opening, Domino’s is introducing Udaipur’s first “Junior Pizza Chef” workshop in collaboration with Urban Square Mall. The activity, scheduled for January 17 and 18, will allow children to enter the Domino’s kitchen and participate in a hands-on pizza-making session. Each participant will receive a Domino’s Pizza Kit along with a chef hat and apron for a fee of Rs 199 per child.

Urban Square Mall has been increasing its mix of food and beverage brands as national players expand into new markets beyond major metro cities. Commenting on the development, Nandini Taneja, CEO of Bhumika Enterprises, said the arrival of Domino’s reflects a shift in how consumers in Udaipur are spending. She noted that customers are increasingly seeking familiar national brands along with interactive experiences that go beyond transactional dining. “Food and beverage today play a critical role in driving footfall, dwell time and repeat visits, and Domino’s mass appeal makes it a natural fit for our community-centric destination,” she said.

Domino’s Pizza is operated in India by Jubilant FoodWorks Limited, which holds the exclusive master franchise rights for the brand. The company introduced Domino’s to India in 1996 and has since built the country’s largest pizza chain with more than 1,900 stores across over 400 cities. Domino’s continues to expand through dine-in, takeaway and delivery channels as consumer demand for organised food services has increased.

The brand has maintained wide recognition among different age segments owing to its delivery network, consistent service model and regular menu innovation. Its presence in high-footfall shopping centres has supported both dining and takeaway consumption as malls attract a mix of families, young consumers and office-goers.

For Urban Square Mall, the entry of Domino’s is expected to contribute to higher daily traffic and sustained repeat visits. The mall has been positioning itself as a retail, dining and leisure destination for the broader Udaipur region. With tourism playing a key role in the local economy, the presence of established national brands is expected to appeal to travellers seeking familiar dining options while also serving the city’s growing residential clusters.

Domino’s expansion into Udaipur is part of a broader pattern in which organised quick-service restaurant brands have been adding locations in developing urban centres. Factors such as rising disposable income, mall densification and a growing preference for branded dining formats have contributed to this shift in consumption.

With the new Udaipur location now open, Domino’s continues to widen its western India presence while Urban Square Mall strengthens its food and beverage mix as part of its tenant strategy.

Litestyle by PNG Jewellers has expanded its retail footprint with the opening of a standalone store in Kharghar, Navi Mumbai. The launch marks another step in the brand’s effort to grow its presence in urban markets. The outlet was inaugurated by Sara Tendulkar and takes Litestyle’s total store count to six.

The new location features a range of gold jewellery in 14 karat, 18 karat, and 22 karat, along with diamond jewellery crafted in 18 karat gold. The brand continues to focus on offering lightweight pieces suited for daily wear, while maintaining the craftsmanship standards associated with PNG Jewellers.

As part of the launch, Litestyle announced up to 50 percent off on making charges across its jewellery range. The promotional offer is valid through February 4, 2026.

According to the company, Kharghar was identified as a suitable location due to its growing residential development and rising consumer base. Hemant Chavaan, Head of Marketing and E-commerce at Litestyle by PNG, said the launch aligns with the company’s plans to scale across key urban clusters in the coming quarters. He added that standalone stores allow the brand to engage more directly with customers and introduce collections in a focused retail environment.

Litestyle operates as a contemporary sub-brand under PNG Jewellers and is positioned around minimalist and lightweight jewellery. The company has been working to expand the sub-brand through a mix of smaller-format outlets in high-density catchments where branded jewellery consumption continues to rise.

PNG Jewellers, the parent company, has a legacy of over 190 years and is known for its long-standing presence in the jewellery sector. The business continues to diversify its offerings while retaining its focus on trust and purity. The expansion of Litestyle is part of PNG Jewellers’ broader effort to strengthen its portfolio and serve different consumer needs across formats and budgets.

Urban jewellery demand in markets such as Navi Mumbai has grown in recent years as residential catchments have expanded and organised jewellery chains have increased their presence. Lightweight and everyday jewellery formats have seen traction among younger consumers, working professionals, and customers seeking accessible price points. The standalone Litestyle format is positioned to address this segment while complementing PNG Jewellers’ existing portfolio of stores.

With the new addition in Navi Mumbai, Litestyle plans to continue its rollout across other urban nodes. The company has indicated interest in expanding into neighbourhoods with a mix of rising residential density and aspirational consumer demand, as branded jewellery retail becomes more prominent across metro and tiered city clusters.

German camera and optics brand Leica Camera AG is strengthening its retail presence in India through its second Leica Store in Mumbai. The store, which opened in May 2025, is located in Bandra West, one of the city’s established shopping and cultural districts, and marks a continued focus on physical retail as part of the brand’s India strategy.

The Bandra West outlet is designed as an experience-led retail space rather than a conventional electronics store. It caters to photographers, content creators, collectors, and design-focused consumers who engage closely with the brand’s products and heritage. The store offers access to Leica’s camera systems and optics alongside opportunities for learning, interaction, and community-led engagement.

The store opening comes in a significant year for Leica globally, as the company marks 100 years of the Leica I camera, first introduced in 1925. The product is widely regarded as a turning point in the evolution of photography, laying the groundwork for portable cameras and modern visual storytelling. A century later, Leica continues to operate at the intersection of imaging technology, design, and craftsmanship.

Leica’s global product portfolio includes its M, SL, and Q series cameras, which are used by professional photographers and enthusiasts across documentary, editorial, and creative disciplines. In India, the brand has steadily built awareness among a niche but growing base of consumers who value precision engineering and long-term product use over rapid upgrade cycles.

The Mumbai store also reflects Leica’s effort to build a local creative ecosystem around its retail locations. In India, this has taken shape through collaborations with photographers, artists, and creators who engage with the brand through events, learning sessions, and portfolio reviews. Leica Store India works with a group of ambassadors and scholars drawn from photography, food, wildlife conservation, and visual arts, highlighting the brand’s cross-disciplinary approach to image-making.

Earlier this year, the Bandra West store hosted a three-day in-store programme focused on photography, art, and visual culture. The event brought together professionals from multiple creative fields and included portfolio review sessions, workshops, and community interactions. According to the company, more than 100 participants took part in the portfolio reviews, supported by Leica ambassadors and senior photographers.

The gathering also drew attendance from public figures and industry professionals, underlining the store’s positioning as a cultural meeting point rather than a transactional retail outlet. Such initiatives are increasingly being adopted by premium and luxury brands in India as they seek to deepen engagement in physical spaces amid growing online discovery.

Mumbai continues to be an important market for Leica in India due to its concentration of creative professionals, media houses, and design-led consumers. By expanding its physical footprint in the city, Leica is reinforcing its commitment to the Indian market while aligning its retail strategy with experiential formats that prioritise education and community building.

As competition intensifies across premium consumer electronics and imaging categories, Leica’s approach in India remains focused on selective expansion, experiential retail, and long-term brand building. The Bandra West store adds to this strategy by serving as both a retail location and a platform for creative exchange.

Lifestyle jewellery brand Candere, backed by Kalyan Jewellers, has expanded its retail footprint in Karnataka with the launch of four new stores in Bengaluru. The move strengthens the brand’s presence in a key urban market as it continues to scale its omnichannel model across India.

Bengaluru remains a priority city for Candere due to its large base of young professionals and digitally engaged consumers. The city’s demand for lightweight, contemporary jewellery has supported the brand’s strategy of combining online discovery with physical retail to improve access and customer engagement.

The newly opened stores follow Candere’s digital-first retail format, allowing customers to browse collections digitally while receiving in-store assistance. This approach is designed to support consumers who prefer researching online but completing purchases at a physical location, particularly for fine jewellery.

Candere’s product range is focused on lightweight and modern designs targeted at Gen Z and working professionals. The collections include everyday and occasion-led jewellery, with prices starting from Rs 10,000, positioning the brand for younger buyers entering the organised jewellery market.

To mark the Bengaluru store launches, Candere is offering limited-period discounts of up to Rs 35,000 off per carat and Rs 850 off per gram on making charges, subject to terms and conditions.

Candere operates as an omnichannel brand, integrating its online platform with a growing offline network. With the latest additions, the brand now has 110 stores across India. The Bengaluru expansion aligns with its focus on strengthening presence in high-potential cities rather than rapid nationwide expansion.

Candere, the lifestyle jewellery brand by Kalyan Jewellers known for its modern and trend-led designs, has expanded its retail footprint in Maharashtra with the launch of three new stores in Kandivali, Nashik, and Kolhapur. The latest openings underscore the brand’s focus on making contemporary, stylish jewellery more accessible to today’s discerning consumers.

The new stores strengthen Candere’s presence across key markets in Maharashtra, spanning both metropolitan and emerging urban centres. Designed to reflect the brand’s digital-first DNA, each outlet offers a seamless blend of online convenience and personalised in-store service, delivering a curated jewellery experience rooted in elegance, innovation, and customer-centricity.

Candere is widely recognised for its lightweight, versatile, and trend-forward jewellery, catering to Gen Z, working professionals, and style-conscious shoppers seeking contemporary designs at accessible price points starting from Rs 10,000. The brand’s collections are positioned to help customers express their individuality through meaningful jewellery that integrates effortlessly into everyday lifestyles.

To celebrate the launch of the new stores, Candere is offering special promotions, including “Get up to 35,000 off per carat + Rs 850 off per gram on making charges.

With the addition of the Kandivali, Nashik, and Kolhapur outlets, Candere continues to strengthen its omni-channel strategy by blending digital convenience with immersive physical retail experiences. Backed by the legacy and trust of Kalyan Jewellers, the brand remains focused on redefining the jewellery-buying journey, making it more seamless, engaging, and experiential for modern consumers.

Gargi by P.N. Gadgil & Sons has kicked off the New Year with a major expansion drive, opening four new stores across key markets in the country. The latest store launches mark a significant milestone in the brand’s growth journey and reinforce its focus on celebrating and empowering women—an ethos that was symbolically reflected as each of the new outlets was inaugurated by women.

The four new Gargi stores have been launched in strategically important locations across India. These include The Capital near Lake Shore Mall in Nalasopara East, Palghar (Maharashtra); Nexus Celebration Mall in Udaipur, Rajasthan; DB City Mall in Bhopal, Madhya Pradesh; and Sun Soman Square in Kalyan, Maharashtra. Each opening underscores Gargi’s intent to strengthen its presence in high-growth urban and suburban markets.

Aditya Modak, Co-founder of Gargi by P.N. Gadgil & Sons said, "As we enter 2026, we are excited to bring Gargi's unique mix of modern fashion jewellery to four new, lively markets. What makes this expansion even more special is that women opened each store. This was a deliberate choice that reflects Gargi's DNA. Women have always been at the centre of our design philosophy and the way we treat our customers. It's not just a symbol that women are leading these inaugurations; it's also a reflection of who we are and who we serve. These launches are not only about expanding our reach, but also about our ongoing commitment to making places where women feel valued, empowered, and inspired.”

The newly opened stores will offer Gargi’s carefully curated range of fashion jewellery, which is known for blending traditional Indian design elements with contemporary aesthetics. The brand’s collections cater to modern consumers seeking versatile jewellery that aligns with evolving fashion sensibilities. Each location has been thoughtfully selected to ensure high visibility and strong footfall, enhancing the overall customer experience.

The Nalasopara store, located at The Capital by Lake Shore Mall on New Link Road, is set to serve the rapidly growing Vasai–Virar belt. In Rajasthan, the Udaipur outlet at Nexus Celebration Mall on NH-8 brings Gargi’s offerings to one of India’s most culturally vibrant cities. Meanwhile, the DB City Mall store in Bhopal strengthens the brand’s presence in Madhya Pradesh’s capital, while the Kalyan outlet at Sun Soman Square, Sahajanand Chowk, caters to the expanding consumer base in the Thane district.

Casio Computer Co. Ltd., Japan-based watchmaker and parent company of Casio India, has expanded its retail footprint with the launch of a new exclusive store in Raipur, Chhattisgarh. This marks Casio’s first exclusive brand outlet in the state and takes its total presence in eastern India to six stores. With this addition, Casio now operates 73 exclusive brand outlets (EBOs) across the country, underscoring its continued focus on regional expansion.

Situated at ZORA Mall, the newly opened Casio Exclusive Store spans 568 sq. ft., with a carpet area of 340 sq. ft. Located within a high-footfall commercial and residential zone, the store is designed to cater to Gen Z and millennial shoppers. It features an extensive selection of Casio timepieces, including G-SHOCK’s rugged and iconic designs, limited-edition models from the 5000, 5600, 6900, 110, and 2100 Series, as well as the latest G-STEEL offerings, notably the new colour variants in the GBM-2100 series.

The store also showcases chronographs from the Edifice range, known for their refined aesthetics, alongside neo-retro designs from the Casio Vintage collection and classic Casio watches. Together, the assortment positions the outlet as a destination for consumers seeking innovative, durable, and stylish timepieces.

Takuto Kimura, Managing Director, Casio India said, “The opening of our first exclusive Casio store in Raipur marks a significant milestone in our expansion across emerging cities in India. Raipur’s rapidly evolving consumer landscape and growing demand for premium branded products make it a strategically important market for us. Through this store, we aim to deliver an immersive retail experience while showcasing Casio’s enduring legacy of innovation, durability, and Japanese craftsmanship.”

Gaurav Mehta's Jaipur Watch Company, one of India’s leading bespoke watchmakers, has expanded its retail footprint with the launch of a new store, marking an important milestone in the brand’s nationwide growth journey.

Situated within one of Mumbai’s most vibrant lifestyle hubs, the boutique brings the brand’s signature fusion of traditional craftsmanship and modern luxury to the city. R City Mall, known for its dynamic mix of fashion, culture, and premium retail, offers an ideal backdrop to introduce the label’s distinctive storytelling timepieces to Mumbai’s luxury consumers.

The new outlet has been aesthetically curated to echo Jaipur Watch Company’s legacy of crafting rare and meaningful watches. The collection spans its iconic creations featuring ancient coins and vintage postage stamps, along with limited-edition pieces inspired by Indian royalty, history, and artisanal excellence.

Gaurav Mehta, Founder, Jaipur Watch Company said, “Mumbai is a global city with a deep appreciation for design, craftsmanship, and individuality. Opening our new store at R City Mall allows us to connect with a new audience that values luxury with a story. This launch is an important step in taking Indian horology to a wider national and international platform.”

The store will house the complete product portfolio, including the renowned Coin Watches, Royal Baagh Collection, and exclusive bespoke offerings, ensuring watch enthusiasts enjoy an immersive and personalized retail experience.

With this opening, Gaurav Mehta further strengthens his commitment to championing Indian craftsmanship globally while building a strong luxury retail presence across key metropolitan markets.

Los Angeles-based fashion label Juicy Couture has expanded its footprint in India with the launch of a new exclusive brand outlet at Skycity Mall, Borivali East, reinforcing its retail presence in the country.

The newly opened store showcases the brand’s signature collections, including velour tracksuits, lingerie, handbags, and lifestyle accessories, tailored specifically for Indian consumers. With this opening, Juicy Couture aims to further strengthen its reach in Mumbai, a key hub for fashion and premium retail in India.

Abhinav Kumar, Co-founder, Brand Concepts Ltd shared, "Bringing Juicy Couture to Skycity Mall allows us to engage more closely with Mumbai’s fashion-forward consumers. The store features a focused assortment that reflects the brand’s global identity while addressing local preferences.”

Internationally recognised for its casual luxury positioning, Juicy Couture operates through standalone stores and department store formats across nearly 94 countries. In India, the brand continues to widen its presence through exclusive outlets and selective retail partnerships.

Brand Concepts Ltd., established in 2007, functions as an omnichannel fashion and lifestyle retailer in India, managing brands such as Tommy Hilfiger, Off-White, United Colors of Benetton, SuperDry, and Aeropostale, along with its in-house labels.

Jaypore, the artisanal lifestyle brand under Aditya Birla Fashion and Retail Limited, has expanded its footprint in Hyderabad with the opening of its fifth store in the city. The newly launched outlet is situated at Lakeshore Gateway Mall in Kukatpally, further strengthening Hyderabad’s role as a key market in the brand’s South India growth strategy.

Spread across 1,373 sq. ft. of carpet area, the store offers an extensive range of Indian craft-led products, including apparel, jewellery, and home décor. The collections celebrate regional craftsmanship and traditional techniques while being adapted to suit modern lifestyles. Customers can explore creations featuring intricate techniques such as Gota patti, zardozi, zari, hand block prints, hand embroidery, benarasi, jamdani, and more.

Manu Gupta, Vice President and Brand Head, Jaypore said, "Every Jaypore store is more than a retail space; it is a window into India’s craft legacy. Hyderabad’s rich cultural landscape offers a unique opportunity to connect local audiences with the stories, skills, and traditions of our artisans. With this fifth store, we aim not only to bring our curated collections closer to customers but also to support and sustain the craft communities whose artistry is at the heart of everything we do."

Along with apparel, the store also features an extensive collection of handcrafted jewellery and décor pieces, showcasing celebrated Indian craft forms such as Dokra, brass, kansa, thewa, bidri, tarakashi, and marble inlay. The store design follows Jaypore’s signature calm and craft-centric aesthetic, creating a space that encourages slow browsing and meaningful engagement with each handcrafted piece.

With this latest opening, Jaypore continues to deepen its presence in Hyderabad, catering to the increasing demand for thoughtfully curated, culturally inspired, and handcrafted products across fashion, jewellery, and home décor categories.

Estele has expanded its offline retail presence in Pune with the opening of its fourth store in the city. The new outlet, located at Seasons Mall, marks another step in the brand’s strategy to strengthen its footprint across key urban markets and improve access to fashion jewellery through physical retail.

The Pune launch underlines Estele’s continued focus on brick-and-mortar growth as part of its broader retail expansion plans. With an increasing number of consumers preferring in-store experiences for jewellery purchases, the brand is prioritising high-footfall malls and established shopping destinations to reach its target audience.

Spanning 400 sq ft, the Seasons Mall store houses a curated selection of Estele’s fashion jewellery collections. The assortment includes earrings, necklaces, rings, bracelets, bangles, pendant sets, deity-inspired jewellery, as well as both everyday and occasion-led collections. The product mix is designed to cater to consumers looking for versatile pieces that can be worn across daily routines and special events.

Estele has positioned itself in the fashion jewellery segment by offering designs that combine global influences with practical wearability. The brand focuses on jewellery that aligns with contemporary lifestyles, appealing to women seeking style, flexibility, and value. The Pune store reflects this positioning by presenting collections that balance current trends with classic design elements.

The store layout follows Estele’s established brand identity, featuring a pink and white colour palette with gold accents. According to the company, the design has been planned to support ease of browsing and clear product visibility, while maintaining a consistent brand experience across locations. The store environment aims to provide a comfortable setting for customers to explore collections at their own pace.

Priyanka Jawahar, COO, Estele said, “Pune has always been an important market for us, and the response we’ve received here over time has been extremely encouraging. With our fourth store in the city at Seasons Mall, we aim to offer customers a more immersive and elevated shopping experience that truly reflects Estele’s design philosophy and brand aesthetics.”

The new outlet adds to Estele’s growing offline network and reinforces its focus on expanding in metro and tier-l cities. The company continues to identify locations that offer strong visibility and consistent footfall, aligning store expansion with long-term demand trends in the fashion jewellery category.

Estele’s retail strategy is built around making fashion jewellery more accessible while maintaining consistency in product quality and design. By expanding its physical presence, the brand aims to deepen customer engagement and support discovery, particularly for shoppers who prefer to see and try jewellery in person before making a purchase.

As the brand scales its store network, it remains focused on strengthening its position among modern Indian consumers who value design-led jewellery at accessible price points. The Pune expansion is expected to contribute to regional growth while supporting Estele’s wider plan to increase its offline reach across India.

CHIQUE has entered the South Indian market with the launch of its first flagship store in Bengaluru. The new outlet, located at Phoenix Mall, marks a key milestone in the brand’s physical retail expansion strategy focused on high-consumption urban centres across India.

The 800 sq ft store is CHIQUE’s first presence in the region and reflects the company’s intent to strengthen its offline footprint. According to the company, physical retail continues to be its primary sales channel, supported by online sales through its own website and third-party marketplaces such as Myntra and Pernia’s Pop-Up Shop.

Sharing details of its expansion roadmap, a company official said CHIQUE plans to open 25 company-owned stores over the next year. The brand is targeting a 50 percent year-on-year revenue increase as it scales its retail network. Annual recurring revenue is projected to rise from 2100 crore in 2025 to $150 crore by the end of 2026.

To support this growth plan, the company has earmarked Rs 20 crore for expansion and growth initiatives. Of this amount, Rs 15 crore will be allocated towards new store openings and retail network expansion, while Rs 15 crore will be deployed to strengthen marketing efforts and brand visibility across markets.

Commenting on the Bengaluru launch, founding partner Siddhant Gupta said the company continues to see steady demand for fashion that fits evolving lifestyles and everyday wear requirements. He added that consumer preferences are increasingly moving towards versatile clothing that balances style and comfort, which has influenced the brand’s product and store expansion strategy.

While offline retail remains the core focus, CHIQUE continues to invest in digital channels to complement its physical presence. Online sales through its direct-to-consumer platform and established fashion marketplaces are expected to play a supporting role in customer acquisition and brand reach as store count increases.

On the international front, the brand has already established a presence in the UAE and is preparing to enter select European markets. Over the next three years, CHIQUE is targeting a combined domestic and international network of more than 150 stores, indicating a strong push towards building a global footprint alongside its India expansion.

In parallel with store growth, the company is integrating artificial intelligence across several business functions, including finance, logistics, design, and retail operations. The use of AI is aimed at supporting scale, improving operational efficiency, and enabling better decision-making as the brand expands its footprint across multiple markets.

With its entry into Bengaluru, CHIQUE is positioning South India as a key market in its next phase of growth. The company expects the region to contribute meaningfully to overall revenues as it continues to invest in physical retail, technology, and international expansion over the coming years.

Jockey India has taken a significant step in elevating its retail experience with the launch of its first Women Exclusive Brand Outlet in Chennai, highlighting a purposeful blend of design, inclusivity, and customer-centric brand engagement. The new store has been developed in collaboration with design partner Aludecor, bringing forward a tailored retail environment crafted specifically around the needs and aspirations of women customers.

The outlet goes beyond a conventional store launch, positioning itself as a space that celebrates women’s journeys with comfort, confidence, and choice at the forefront. With years of leadership in the premium innerwear category, Jockey India has steadily evolved its retail footprint, and this latest initiative underscores the brand’s commitment to deepening connections with female consumers through thoughtful and purposeful design experiences.

Aludecor played a central role in transforming this vision into a tangible retail environment, contributing to the unique brand colour palette and experiential identity that define the space. The project exemplifies how strategic retail design can be leveraged to create meaningful customer experiences that resonate with specific audience segments.

The launch of the Women's Exclusive Brand Outlet is expected to further strengthen Jockey India’s evolving retail strategy, which has seen the brand diversify from core innerwear to broader lifestyle offerings and enhanced customer engagements across India.

PNG Jewellers has expanded the retail presence of its contemporary jewellery brand Litestyle with the opening of a new standalone store in Pune. The outlet, located at the Ideal Landmark Complex in Viman Nagar, marks another step in the group’s strategy to strengthen its reach among urban consumers seeking modern and lightweight jewellery.

The new Litestyle store spans 600 square feet and has been designed to cater to style-conscious customers who prefer jewellery suited for everyday wear and contemporary lifestyles. The launch reflects PNG Jewellers’ continued focus on developing specialised retail formats aligned with changing consumer preferences, particularly in large urban markets.

The store was inaugurated by actor Sai Tamhankar. According to the company, the Viman Nagar location was selected due to its strong mix of young professionals, families, and fashion-forward shoppers, making it a key neighbourhood for expanding the Litestyle brand in Pune.

The new outlet offers a wide assortment of jewellery across multiple categories. This includes gold jewellery in 14 karat, 18 karat, and 22 karat, as well as 18 karat diamond jewellery. The product mix is positioned to appeal to customers looking for lighter designs that can be worn daily or styled for casual occasions, without the formality typically associated with traditional jewellery.

Hemant Chavaan, Head of Marketing, E-commerce, CRM, and CSR at Litestyle said, “Viman Nagar is home to a young, urban audience incorporating lightweight and statement jewellery as trends evolve. The retail touchpoint allows us to engage more closely with this segment and diversify their daily fashion choices.” 

Litestyle operates as a distinct brand within the PNG Jewellers portfolio, focusing on contemporary design language while drawing on the group’s legacy in jewellery manufacturing and retail. The brand has been positioned to meet growing demand for jewellery that balances design, accessibility, and frequent usage, particularly among younger consumers and working professionals.

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said the expansion underlines the group’s intent to adapt to evolving market trends. “Litestyle represents our commitment to evolving with changing consumer preferences in lightweight fine jewellery while maintaining the trust and craftsmanship PNG Jewellers is known for,” he said.

To coincide with the store launch, Litestyle is offering customers up to 50 percent off on making charges across its jewellery range until January 4, 2026. The limited-period offer is aimed at encouraging footfall and introducing new customers to the brand’s collections.

The jewellery retail market in India has been witnessing a steady shift toward lighter designs and everyday wear, driven by lifestyle changes, higher workforce participation among women, and increased experimentation with fashion accessories. Brands like Litestyle are responding to this trend by opening focused retail formats that move beyond traditional wedding-led jewellery purchases.

With the addition of the Viman Nagar store, PNG Jewellers continues to strengthen Litestyle’s physical retail network while testing neighbourhood-led expansion in key city markets. The company is expected to further evaluate similar locations as it looks to scale the brand’s presence in urban centres.

Popeyes has launched its first airport outlet in India at Chhatrapati Shivaji Maharaj International Airport, Terminal 2, marking a new stage in the brand’s expansion in the country. The opening comes a few months after Popeyes entered the Mumbai market in August and signals a move toward travel-led locations with high daily footfall.

Mumbai Terminal 2 is among India’s busiest aviation hubs and is widely viewed as a key platform for consumer engagement. The new outlet is located at the Terminal ll forecourt and is positioned to serve both domestic and international travellers. With this launch, Popeyes is extending its presence beyond high-street locations and shopping districts into airports, where dwell time and repeat exposure offer different growth opportunities.

The airport outlet serves Popeyes’ core menu, including the Chicken Sandwich, Signature Fried Chicken, Boneless Chicken in international flavours, and the Hot and Messy range developed specifically for Indian consumers. The brand continues to follow its Louisiana Cajun cooking process, with chicken that is fresh, hand-battered, hand-breaded, and marinated for 12 hours. The menu and preparation standards remain consistent with Popeyes’ existing restaurants in India.

Sameer Khetarpal, Chief Executive Officer and Managing Director of Jubilant FoodWorks Limited said, “Airports are no longer just transit points, they are where brands are discovered. Launching at Mumbai T2 allows us to engage with a high-intent, high-frequency audience and take Popeyes beyond the high street. After a strong response in Mumbai since August, this opening is a deliberate move to scale the brand in premium travel-led locations.” 

A spokesperson from AMRL said the launch aligns with the airport’s focus on strengthening its food and beverage offering. “The launch of Popeyes at CSMIA marks a significant milestone in AMRL’s F&B growth. Airports today are evolving into lifestyle destinations, and food and beverage plays a pivotal role in shaping that experience. Partnering with a globally iconic brand like Popeyes aligns strongly with our vision of offering world-class choices to travellers. Mumbai Airport T2, being one of India’s busiest and most aspirational gateways, is the perfect location for this debut,” the spokesperson said. The company added that the partnership reflects a continued focus on quality, consistency, and global relevance within airport retail.

The Popeyes outlet at Mumbai Terminal ll is now operational and offers both dine-in and takeaway options. This allows travellers to choose between quick-service meals on the go and seated dining during longer layovers or wait times.

For Jubilant FoodWorks, the airport opening fits into a broader strategy of expanding across multiple formats and locations. Incorporated in 1995, the company is one of the leading food service operators in emerging markets. Its group network includes 3,316 stores across India, Turkey, Bangladesh, Sri Lanka, Azerbaijan, and Georgia. Jubilant FoodWorks holds franchise rights for global brands such as Domino’s, Popeyes, and Dunkin’, and also operates its own brands, including Hong’s Kitchen in India and COFFY in Turkey.

As airports continue to attract a mix of business travellers, tourists, and transit passengers, food service brands are increasingly viewing them as important growth channels. Popeyes’ entry into Mumbai Terminal ll reflects this shift and highlights the brand’s intent to build visibility and scale in premium, high-traffic environments alongside its existing city-based locations.

Hafele India has expanded its retail footprint in Bengaluru with the launch of Appliances Studio Amro Interio, marking its third Exclusive Hafele Appliances Studio in the city. Located in the Bommasandra Industrial Area, the new studio is aimed at improving access to Hafele’s appliance portfolio for a fast-developing residential and commercial belt.

The Bengaluru expansion is part of Hafele’s broader effort to strengthen its appliance-led retail presence in key urban markets. By setting up a dedicated appliances studio in Bommasandra, the company is addressing a growing demand for organised, brand-led appliance destinations in this part of the city. The location serves homeowners, architects, interior designers, and developers who are seeking dependable kitchen and home appliance solutions supported by in-person demonstrations.

The studio was inaugurated in the presence of the Hafele team along with its partner Anjinath Reddy and his associates, valued guests, channel partners, and family members. The launch was attended by Balakrishnan Pillai, Vice President Appliances and E-commerce at Hafele India, who was the Chief Guest for the occasion.

Spanning around 1,200 sq ft, Appliances Studio Amro Interio has been designed to offer a structured and intuitive customer journey. The layout begins with a reception area and flows into a live kitchen environment where appliances are displayed in real-use settings. This format allows visitors to understand how individual products function within a complete kitchen setup rather than viewing them as standalone units.

The studio features a wide range of Hafele appliances, including hobs, hoods, cooking and baking appliances, dishwashers, washing machines, and small domestic appliances. Both built-in and freestanding categories are on display, enabling customers to compare formats and configurations based on their space and usage needs. The assortment is positioned to cater to different budget segments while maintaining consistency in design standards and functional performance.

A key focus of the new studio is hands-on engagement. All appliances are showcased in live, functional applications, allowing visitors to experience features, finishes, and usability firsthand. Product walkthroughs and demonstrations form a central part of the in-store experience, helping customers and professionals make informed decisions during the planning or renovation stage.

The inauguration followed a traditional ceremony with a ribbon cutting and lamp lighting by Pillai and other dignitaries. Guests were then taken through a guided tour of the studio, where Hafele representatives explained product concepts, design thinking, and everyday functionality across categories.

With this opening, Hafele continues to expand its appliance network in India through exclusive studios that combine product display with experience-driven retail. The Bommasandra location strengthens the brand’s presence in Bengaluru while supporting its objective of making organised appliance solutions more accessible in high-growth urban corridors.

As demand for modular kitchens and integrated home solutions continues to rise, experience-led formats such as Appliances Studio Amro Interio are becoming an important part of appliance retail. Hafele’s latest Bengaluru launch reflects this shift toward informed, in-person product exploration supported by design-led presentation and practical demonstration.

Knya, one of India’s leading medical apparel brands, has launched two new stores in Manipal and Secunderabad within a month in the south, continuing its rapid expansion with more than 15 outlets across the country. 

The Manipal store is at G7–G8, Vaibhav Business Center, Karkala Road, Eshwar Nagar. The second outlet in Secunderabad is located at RR Complex, Musheerabad. Both stores exhibit Knya’s wide range of premium medical apparel and accessories. 

The products comprise scrubs, lab coats, aprons, jackets, and the advanced 6Sense Stethoscope. The stores will allow medical practitioners to get a first-hand experience of the quality of products.

Since commencing its retail journey last year, the brand has worked rigorously to bolster its presence across India. The recent launches further solidify Knya’s growing national stature and improve accessibility for healthcare professionals in the region. 

South India is a key focus for the brand, considering the robust medical and educational ecosystem reinforced by institutions such as Kasturba Medical College, Manipal Academy of Higher Education (MAHE), and KMC Hospital. 

Abhijeet Kaji, Co-Founder, Knya, said, “Our focus has always been on being as accessible as possible to the medical community. Opening two stores within a month allows us to get closer to healthcare professionals and better understand their everyday needs. We want to ensure that high-quality, functional medical apparel is easily available wherever doctors and nurses practice.”

The brand is focused on reaching the 100-store mark in India. South remains a vital market for Knya, and it plans to deepen its presence in key southern cities and expand into Tier II and Tier III markets. 

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Premji Sarees & Suits recently celebrated the expansion of its Spectrum Mall showroom in Sector-75, Noida, showcasing the brand’s sustained growth, commitment to quality, and strong customer trust.

The event was honored by the presence of Hon’ble Shri Nand Gopal Gupta ‘Nandi’, Industrial Development Minister of Uttar Pradesh, who attended as the Chief Guest.

Several distinguished personalities attended the occasion, including Shri & Smt. Omkumar (MLA, Nehtaur), Dr. Praveen Ranjan Singh, IPS (DCP Traffic, Noida), Shri Amit Chaudhary (Chairman, District Panchayat Noida), Shri Vikas Agarwal (General Secretary, Western Uttar Pradesh BJP), Dr. K.K. Mittal (Old Forest Ayurveda), Shri Shrey Goyal (Vice President, Youth Wing, Akhil Bharatiya Hindu Mahasabha & Director, Boomerang Collaborations), Shri Sanjay Bali (MP Representative, Noida), Shri Yogendra Sharma (President, FONRWA Noida), Shri & Smt. Pradeep Agarwal (President, Agarwal Mitra Mandal, Noida), and Shri & Smt. Devendra Gangal (President, Bharat Vikas Parishad).

The celebration was conducted under the guidance of Shri Prem Shankar Agarwal and Smt. Kusum Lata Agarwal, with key contributions from Dr. (Eng.) Ashish Singhal, Shri Saurabh Agarwal, and Smt. Tina Agarwal, ensuring the event’s success.

Also present were Smt. Leena Singhal (Former Chairman, Dhampur-Bijnor; State President, Vaishya Samaj Mahila, Uttar Pradesh), along with Shri Rajiv Singhal and Smt. Nidhi Singhal (Sivaroma Naturals Pvt. Ltd.), adding to the event’s prominence.

The grand celebration reflects Premji Sarees & Suits’ dedication to excellence, customer trust, and its continued efforts to expand its presence in Noida’s premium retail landscape.

Snitch has marked a major milestone with the opening of its 100th exclusive brand store in HSR Layout, Bangalore. The achievement highlights the brand’s rapid transition from a digital-first platform to a robust omnichannel player with an expanding physical presence across India.

Snitch launched its offline retail journey in 2023 and scaled to 100 stores in just 17 months. The brand now operates across prime high-street locations in metropolitan and semi-metropolitan cities, including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, Ahmedabad, Surat, Jaipur, Chandigarh, and Coimbatore. Capitalizing on this momentum, Snitch plans further expansion into Tier II cities to meet growing demand for trend-driven and accessible menswear.

Bangalore, one of the brand’s earliest and strongest markets, was a natural choice for the milestone store. The new outlet serves as a contemporary retail destination, showcasing Snitch’s latest collections spanning casualwear, everyday essentials, statement pieces, and occasion-ready fashion for the modern Indian man.

Further strengthening its presence in the city, Snitch has also acquired the iconic Indiranagar signal, a landmark location with cultural significance, and plans to open a store there soon, reinforcing its connection with Bangalore’s vibrant fashion and retail landscape.

Siddharth Dungarwal, Founder & CEO, Snitch said, “Reaching 100 stores within such a short span is a proud moment for us and reflects the strong response we’ve received from customers across markets. Our offline growth is driven by a clear focus on accessibility, experience, and staying close to our community. Looking ahead, we are projecting the opening of many more doors, with plans to reach 300 stores by the end of 2026, while continuing to invest in product innovation, technology, and customer experience.”

ECCO has opened a new store at Elegante Mall in New Delhi, marking its ninth physical location in India. The launch strengthens the brand’s presence in the Delhi NCR region, one of its key focus markets, as it continues to expand its retail footprint across major Indian cities.

The new outlet has been developed as a Prime Store, a format that reflects ECCO’s Scandinavian retail identity and long-standing focus on form, function, and material quality. The store layout is designed to offer customers a clear view of the brand’s footwear range while highlighting the technologies and materials that underpin its product development. According to the company, the concept is intended to create a consistent in-store experience aligned with its global retail standards.

ECCO’s New Delhi store showcases collections across formal, casual, outdoor, and golf categories, allowing customers to explore footwear suited to different lifestyles and usage needs. Dedicated zones within the store are organised to help shoppers navigate these categories easily, with displays featuring core product lines that have performed strongly in international and Indian markets.

A central feature of the store is the Innovation Wall, which highlights ECCO’s proprietary comfort and performance technologies. These include FLUIDFORM™ cushioning for anatomical support, PHORENE™ midsoles designed for lightweight responsiveness, BIOM® NATURAL MOTION® technology inspired by natural foot movement, and DriTan™ leather processing, which reduces water usage during leather production. The presentation aims to explain how these technologies are applied across various footwear styles.

The store also includes a Premium Leather Display that reflects ECCO’s Farm to Foot approach, under which the company controls key stages of leather production through its own tanneries. This section focuses on materials used across collections and the processes involved in creating them, including the use of DriTan™ technology.

Sumeet K Lohia, Country Manager, ECCO India said, “Deepening our presence in Delhi NCR enables us to tap into its evolving consumer mindset and build stronger relationships with customers who value comfort, craftsmanship, and modern design. As one of India’s most dynamic premium markets, Delhi NCR plays a pivotal role in reinforcing ECCO’s position as the preferred brand for elevated, comfort-driven footwear.”

The Elegante Mall location adds to ECCO’s growing network of stores across India, reflecting its focus on controlled expansion in high-potential urban centres. The brand has been steadily increasing its presence through a mix of exclusive brand outlets and curated retail spaces, aligning store formats with local market demand while maintaining global consistency.

India continues to be an important market for international footwear brands, driven by rising demand for premium products that balance comfort, durability, and everyday usability. ECCO’s latest store opening supports its broader strategy of engaging customers through physical retail environments that allow hands-on product trials and detailed product understanding.

With the New Delhi launch, ECCO aims to strengthen its connection with consumers seeking footwear designed for long-term comfort and practical use, while reinforcing its position in the premium footwear segment through focused retail expansion.

Centuary Mattresses has strengthened its footprint in Telangana with the launch of a new exclusive Centuary Mattresses and Sofas Sleep Specialist Store in Ashok Nagar, Karimnagar. The opening is part of the company’s ongoing expansion strategy to improve access to its mattress, sofa, and sleep solution portfolio across key regional markets.

Located at Ashok Nagar, Bomma Venkanna Building, the new store is positioned as a dedicated destination for customers looking for expert-supported sleep and comfort products. The launch aligns with growing consumer interest in specialised sleep solutions, particularly in tier II cities where demand for organised home comfort brands continues to rise.

To mark the opening, the brand has introduced limited-period launch offers, including a flat 25 percent discount on sofa and mattress purchases. Customers purchasing mattresses are also being offered a complimentary pillow set and bedsheet as part of the opening promotion.

The store was inaugurated by Shri Uttam Malani, Executive Director, Centuary Mattresses and Sofas, along with Shri Gouri Shetty Srinivas and Shri Kanna Santosh, Proprietors of Sai Balaji Furniture. The event drew participation from customers, channel partners, and local stakeholders, reflecting the region’s growing focus on organised home and lifestyle categories.

The Karimnagar outlet has been designed to offer a comprehensive range of sleep solutions under one roof. The assortment includes orthopaedic mattresses, back-support options, foam-based products, and spring-based sleep systems. Customers can physically experience the products in-store, supported by trained staff who assist with product selection based on individual comfort needs and usage requirements.

Shri Uttam Malani, Executive Director, Centuary Mattresses and Sofas said, “At Centuary, our focus has always been on improving the quality of comfort through innovation, technology, and consumer-centric design. The launch of our Sleep Specialist Store in Karimnagar marks another step in strengthening our footprint in Telangana. This store is designed to offer customers a personalised and immersive experience, helping them find the right sleep solutions that enhance their overall well-being.”

The store also highlights the company’s emphasis on material quality and product standards. Mattresses on display incorporate features such as cooling comfort layers, high-density foam, and antimicrobial protection under the Centuary Protect range. According to the company, all products comply with established quality certifications covering safety, durability, and long-term performance.

In addition to mattresses, the outlet carries a focused range of sofas and sleep accessories, enabling customers to address multiple comfort requirements in a single visit. The sofa portfolio is designed for Indian usage patterns, with attention to seating dimensions, posture support, and daily comfort. Products are manufactured using high-density PU foams, pocket spring systems, and solid wood and plywood frames to support long-term use.

The sofas are offered in multiple configurations, including standard seating sets, loungers, and customisable layouts, allowing customers to choose options based on room size and household needs. Upholstery options include fabric and PVC finishes, with a selection of colour variants intended to suit contemporary home interiors.

Centuary Mattresses currently operates through a nationwide network of more than 4,500 dealer outlets and over 450 exclusive brand stores. The Karimnagar launch adds to this growing network and reflects the company’s continued focus on expanding organised sleep and comfort retail in emerging urban markets across India.

Premium menswear brand Louis Philippe has entered the Bahrain market with the launch of its first exclusive brand store, marking a significant step in its international expansion across the Gulf Cooperation Council region. The opening strengthens the brand’s presence in the Middle East and reflects its focus on scaling overseas operations through premium retail destinations.

The new store is spread across 1,586 sq ft and is located at City Centre Bahrain in the Seef District, one of the country’s key shopping hubs. The inauguration was held in the presence of H.E. Vinod K. Jacob, Ambassador of India to the Kingdom of Bahrain, along with Jacob John, President of Aditya Birla Lifestyle Brands Limited, and franchise partners Kalyan Silks. The presence of senior leadership and diplomatic representation highlighted the importance of the Bahrain launch within the brand’s broader international strategy.

The Bahrain debut follows Louis Philippe’s recent retail expansion in the region, including the opening of its store at BurJuman Mall in Dubai. Together, these developments point to a measured and market-focused approach as the brand builds scale across high-potential GCC markets. Bahrain, with its strong mall culture and growing appetite for premium fashion, is viewed as a strategic addition to the brand’s Middle East portfolio.

Designed in line with Louis Philippe’s refreshed global retail identity, the Bahrain store features a modern layout with teal-toned interiors, clean lines, and a minimalist visual language. The store format is intended to offer a clear and easy shopping journey, while aligning with the preferences of premium menswear consumers in the region. The updated design also reflects the brand’s efforts to maintain consistency across international markets while adapting to local retail environments.

Jacob John said the Bahrain opening marks an important milestone in the brand’s overseas growth plans. He added that Louis Philippe is planning to open five new stores across the Middle East over the next year, supported by rising demand for premium menswear across GCC countries. This planned expansion signals continued confidence in the region’s long-term consumption trends.

The Bahrain store offers Louis Philippe’s full lifestyle portfolio, covering formalwear, occasion wear, smart casuals, linen shirts, polos, structured separates, and evening layers. The assortment is designed to address both professional and social dressing needs, which remain key drivers of menswear demand in the Middle East. According to the company, new collections will be introduced at regular intervals to stay aligned with global fashion trends and seasonal requirements.

Louis Philippe’s expansion also reflects a broader trend of Indian apparel brands strengthening their presence in international markets. The GCC region, in particular, has emerged as a priority due to high mall penetration, a strong expatriate population, and sustained interest in premium fashion brands. Indian brands are increasingly leveraging franchise-led models and strategic partnerships to enter and scale in these markets.

With its first exclusive store in Bahrain, Louis Philippe continues to build its global retail network while reinforcing its positioning in premium menswear. As the brand prepares for additional store launches across the Middle East, the Bahrain entry serves as a key step in its efforts to deepen engagement with international consumers and expand beyond its domestic market.

Soch has expanded its retail presence in South India with the opening of its 11th exclusive store in Hyderabad. The launch underlines the brand’s continued focus on the city, which remains a key market due to its strong cultural roots and steadily evolving fashion preferences. Hyderabad has played an important role in Soch’s growth strategy, particularly in the evening and occasion wear segment.

The new store is located at Lakeshore Mall and spans over 1,000 sq ft It presents a wide selection of Soch’s ethnic and fusion wear offerings, designed to cater to varied customer needs across occasions. The assortment includes suit sets, sarees, kurtas, lehengas, and kaftans, along with contemporary dresses and fusion silhouettes. The range reflects the brand’s approach of combining traditional Indian aesthetics with modern styling, a mix that resonates with Hyderabad’s diverse customer base.

With this addition, Soch continues to build scale in a market where demand for occasion-led ethnic wear remains consistent throughout the year. From weddings and festive celebrations to formal gatherings, Hyderabad’s shoppers often seek apparel that balances tradition with contemporary appeal. The new outlet aims to address this demand by offering a consolidated shopping experience across categories and price points.

The store opening aligns with Soch’s Red Dot Sale, providing customers an opportunity to explore the brand’s collections during a key retail period. While the sale adds momentum to the launch, the primary focus of the new outlet remains on strengthening long-term customer engagement and improving access to the brand’s full range in the city.

Soch’s retail expansion in Hyderabad is part of a broader strategy to deepen its footprint across South India. The brand has consistently invested in physical stores alongside digital channels, recognising the continued importance of offline retail for ethnic and occasion wear. Physical stores allow customers to engage more closely with fabrics, fits, and finishes, which remain critical factors in purchase decisions within this category.

Founded over two decades ago, Soch has completed 20 years in the Indian ethnic wear market. Over this period, the brand has built a strong national presence, operating more than 175 exclusive stores across over 65 cities. This network is supported by an omnichannel strategy that includes its own website, soch.com, as well as partnerships with major online marketplaces such as Amazon, Myntra, Ajio, Nykaa, Tata Cliq, and Flipkart.

The Hyderabad launch reflects Soch’s ongoing efforts to balance scale with regional relevance. By expanding in markets with strong cultural and fashion identities, the brand aims to remain closely aligned with local preferences while maintaining a consistent national identity.

As Soch continues to grow its store network, the focus remains on improving accessibility, offering a broad product mix, and delivering a reliable shopping experience across both physical and digital platforms. The new Lakeshore Mall outlet adds another touchpoint for customers in Hyderabad and reinforces the city’s importance in the brand’s retail roadmap.