Arjun Kilachand unveils a new flagship store in the heart of South Mumbai's epochal Queen's Necklace. The menswear ceremonial design house, which is one of the most sought-after brands in India's luxury space, embarks on a new retail chapter by opening an immersive and experiential store (approximately 2000180 square feet in size) in the heritage Art Deco building located between at the iconic Matralaya and Cooperage Garden junction. at Nariman Point.
Complementing Arjun Kilachand's distinctive style lexicon, the store's facade and interiors were treated with a monotone sandy palette for his larger-than-life creations to do all the talking. Arjun further used earthy elements such as stone, jute, copper, walnut wood, and glass throughout to keep the vibe constant materiality constant. Every rack, mirror, item of furniture, and the light was designed by Arjun in collaboration with several different design agencies to make sure each piece would be truly unique.
Arjun Kilachand, Designer, shared, "This unique flagship experiential store complements my brand's DNA in totality. For instance, the mono-tone palette hue scheme and material palette are artfully derived from the brand logo and colors. We created a navy blue façade with a rose gold logo spanning across it, and then proceeded to use copper metal throughout the space to resonate with the rose gold color scheme of the brand."
Talking about the challenges he faced while designing the space, Arjun shares that the space was originally divided into numerous small rooms, and felt congested when he first visited it. Hence he decided to tear apart the whole space, to create an undivided natural open, and fluid space. He as many walls as he could and opened up all the windows that were previously blocked. The core objective was to make it feel as uninterrupted and naturally lit as possible.
"I enjoyed creating interesting pieces of furniture and cladding that were not only a representation of the brand but also depictive of my own personal aesthetic. For example, we clad an entire area of the store in jute pillows inspired by the Indian jute textile work. We further created furniture out of the same jute to really make visitors experience unique moments as they walk through the space," Arjun said.