Leading professional menswear brand Arrow is set to launch a brand-new store in T. Nagar, next week. Located at Sir Theyagaraya Road, Pondy Bazaar, the sprawling 1700 sq ft store is beautifully decorated with elegant fixtures, the brand’s signature gold A vector logo, and a trendy, bright aesthetic. Like all other Arrow stores, the new store will reflect the brand’s modern global retail identity which emphasizes its rich American heritage, contemporary style, and New York point of view.
Just in time for the festive season, the new store will showcase Arrow’s stylish new Autumn Winter ’22 line which includes an impressive range of jacquard shirts, rich bundhis, and a curated line of premium suits including tuxedos, high jacquard waistcoats, and solid suits. Arrow’s signature innovations like auto-press shirts, auto-flex trousers, engineered polos, sports lux shirts, and dress chinos will also be offered at the store.
Arrow has been instrumental in shaping menswear since 1851. It was launched in India in 1993 from the house of Arvind Fashions as one of the first premium international brands in the country. The brand currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across India. With the addition of this store, Chennai now hosts 5 exclusive Arrow stores.
As part of a strategic growth plan, the brand has been steadily expanding its retail presence in India over the last few years, not just with standalone stores like this one, but also within various multi-brand outlets and department stores. While Arrow is already well established in the metro and tier ll cities, it is now expanding to tier lll cities as well to cater to the increasing demand for quality professional menswear among businessmen and young working professionals across the nation.
Suman Saha, CEO, Arrow - Arvind Fashions Limited, said, “Just in time for the festive season, we are thrilled to be launching another store in Chennai. There is an increasing demand for elegant, stylish menswear in the city. To match this, the new store houses a wide and varied collection to cater to all kinds of occasions. Blending innovation, functionality and comfort has always been at the core of our brand. We continue to focus on living up to the expectations of the modern-day Indian customer and are excited to offer our Autumn Winter ’22 collection at the new store.”