ASICS, a Japanese sports performance brand, unveiled its newest store in the presence of its brand ambassador and Bollywood actor Tiger Shroff. Situated in Noida’s bustling shopping hub – DLF Mall of India, the store combines digital innovation, unique shopper experiences, and an unmatched product offering.
Spread over 1560 sq. ft of retail area on the first floor of the mall, the store’s concept is inspired by the brand’s philosophy of ‘A Sound Mind In A Sound Body’ which focuses on an all-encompassing spirit that inspires the athlete in every individual, affects the material choices, and guides the customer experience. The newly revamped store will immerse consumers in a world where both the mind and the body are stimulated and will offer a wide variety from their new-fangled Spring-Summer’23 collection across the Running, Core Performance Sports, and Sportstyle categories.
Rajat Khurana, MD, ASICS India, and South Asia said, “We are thrilled to take our retail story forward with yet another digitally-enabled store for our patrons. With our newly revamped store at DLF Mall of India, we aim to provide an upgraded shopping experience to our consumers – across all categories. Innovation, creativity, and design remain at the core of our efforts as we continue to develop experiential retail locations, adopting new materials and technologies to improve their sustainability while also providing a holistic shopping experience and service to our consumers.”
In line with ASICS’ long-term vision and commitment to sustainability, the store also features sustainable materials such as FSC-certified timbers, recycled and recyclable materials, and energy-efficient lighting (such as LED) to reduce carbon emissions related to its operations. Multiple digital touchpoints powered by renewable, non-carbon-based energy, and the use of advanced technology which includes immersive screens and digital plinths have also been incorporated to give customers a superior digital shopping experience.