Ayurvedic Beauty Brand Forest Essentials Marks Foray into the UK Market
Ayurvedic Beauty Brand Forest Essentials Marks Foray into the UK Market

In time for Christmas, Indian Luxury Ayurvedic Beauty Brand, Forest Essentials is opening its first UK standalone store in London’s iconic beauty district - Covent Garden. Opened in early November 2022, on James Street, it will be Forest Essentials' first international store and the only prestigious ‘Made in India’ brand to open a luxury retail store in the UK. 

Through its range of beauty products and experiences, the flagship store will help shoppers uncover and harness the secrets of coveted Indian beauty treatments and the holistic, well-being benefits of ancient Ayurvedic rituals, interpreted for modern everyday life.  

All Forest Essentials products are created with fresh, pure, and seasonal ingredients sourced from plants, trees, and herbs grown in the Himalayan forests and handmade wherever possible. 

Within the store, consumers will be invited to experience an introduction to the luxurious world of Ayurveda with personalized Dosha consultations, decoding the science behind the Ayurvedic process and demystifying the three Doshas of Vata, Pitta, and Kapha. Post consultation, shoppers can browse recommended products suited to their specific Dosha and be offered advice and tips on how to best manage other elements of personal well-being from sleep, to stress management and nutritional needs.

Alongside the launch of the first UK store in Covent Garden, Forest Essentials will launch a new gifting collection, just in time for the festive season. A curated selection of gift boxes, the Enchanted Forest Collection brings to life exquisitely designed wonders of nature to the art of gifting. Adorned with a touch of myth, legend, and folklore, these beautiful gift boxes are a visual delight with illustrations that make for a beautiful keepsake.

Founded in 2001 by Indian beauty trailblazer Mira Kulkarni, the brand revolutionized traditional Ayurveda, applying practices that respect both the environment and the local community with a focus on female empowerment.  Since being discovered by Leonard Lauder, Forest Essentials has worked in conjunction with the Estée Lauder Group of Companies as its strategic partner to drive commercial success and expansion globally. As i-beauty continues to trend with shoppers looking for effective, natural formulas, the global ayurvedic market is set to reach almost £19 Bn by 2029*. 

“It has been a dream of mine to see Forest Essentials open a store in the U.K., one of the most dynamic beauty markets in the West. We have been thrilled by the response to the Brand so far and we look forward to welcoming consumers to become a part of the Forest Essentials’ experience that we create within our stores,” said Kulkarni.

The store’s modern, minimalist design will be accentuated with touches of Indian artisan design. Natural stone walls with an iconic slope-like roof pay homage to their award-winning Lodsi Factory, nestled below the mighty Himalayas, where ingredients are still today sustainably sourced by local female artisans.  A map of India will feature organs of cold pressed oils, which form the base of many Forest Essentials products and are an indispensable part of the Indian wellness heritage. The store will include other unique elements such as a Cabinetry evocative of ancient Ayurvedic apothecary cabinets replete with wisdom and treasures, along with a Consultation table that includes a striking Gold finish, reflecting the shape of the revered Ganges River that is intrinsic to India.

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