Bajaj Almond Drops Hair Oil has roped in Kiara Advani as its new brand ambassador. The Brand has signed up with the popular Bollywood actress and youth icon to feature in its latest ‘Boring Nahi, Ban JaToofani’ campaign which aims to connect the brand with young women to further consolidate its market leadership in the segment.
Kiara’s passion for healthy, beautiful hair fits perfectly with the Brand’s commitment for providing consumers with the nourishing strength of 6X Vitamin E and almond oil. As the new face of the brand, she will feature in a series of high-energy marketing campaigns and events in the coming months.
Jaideep Nandi, MD, Bajaj Consumer Care Ltd., said, “We are delighted to have Kiara on our team. Her talent, beauty and connect with the masses make her the perfect ambassador for our Brand. As India’s leading almond hair oil brand with nearly 10 percent market share and 6 crore happy customers, it has always been our endeavor to position ourselves responsibly and with integrity and Kiara mirrors those aspirations like no other. We look forward to working with her and leveraging her influence.”
The ‘Boring Nahi Ban JaToofani’ campaign talks about 'Styling Fearlessly' without having to worry about hair fall. Research has indicated that women are often reluctant to try newer hairstyles thinking that it might lead to poorer hair health and hair fall. The campaign sets out to allay such fears and present Bajaj Almond Drops Hair Oil as a trusty and reliable solution. With the nourishment of 6X Vitamin E and almonds, Bajaj Almond Drops Hair Oil is clinically proven to be twice as effective in reducing hair fall compared to other brands.
Going live today, the ‘Boring Nahi, Ban Ja Toofani’ campaign will cover all major national and regional television channels and feature prominently across all leading digital media platforms.