Clovia Expands its Offline Presence in Chandigarh

Clovia has launched its 50th store at Elante Mall, Chandigarh, as part of its aggressive nationwide offline expansion plans. The store is located on the second floor at the mall and houses the complete range of Clovia’s lingerie, sleepwear, and activewear, as well as the Skivia range of personal care products from the House of Clovia.

This is the brand's second store in the City Beautiful while marking its 11th outlet in Punjab. Clovia plans to further scale its retail footprint and aims to open 100 EBOs across Indian markets by the end of this financial year.

The brand-new outlet is spread across 550 square feet and has been designed keeping in mind the brand’s ethos to provide a consumer-friendly shopping experience across product categories to its patrons. 

Pankaj Vermani, Founder and CEO, Clovia said, “We are delighted to have reached the half-century milestone!  We received an overwhelming response from our first EBO in the Sector-17 shopping plaza and this encouraged us to open another store in the city to provide a differentiated retail experience within a mall to our customers. We will continue working towards introducing the best of styles and products at Clovia and aim to exceed our customers’ expectations every time they visit the store or shop online.” 

Clovia has redefined the lingerie market by going beyond standard fits, colors, and sizes. It offers customers a wide variety of choices in ‘everyday essentials’, along with ‘fashion solutions to keep up with customers’ evolving wardrobes. Clovia’s products are available across leading multi-brand stores (offline and online) as well as its own exclusive stores and website.