Clovia Opens its First EBO in Gurugram, Plans Offline Expansion with 150 Stores
Clovia Opens its First EBO in Gurugram, Plans Offline Expansion with 150 Stores

Clovia, India’s premier D2C fashion, lingerie, and personal care brand has recently opened its first exclusive brand outlet in Gurugram. The store is located at DT Mega Mall, MG Road, and houses the complete range of Clovia’s lingerie, sleepwear, and activewear as well as the newly launched Skivia range of personal care products. 

The brand currently has 40 exclusive brand outlets in the country and has been diversifying its product range along with aggressive offline expansion plans for H2 2022. The 757 sq ft Gurugram store is part of the company’s nationwide expansion plans to open 150 EBOs by the end of this year. 

Clovia also organizes regular meet-ups at its stores for its customers to experience its latest collections. This also gives the brand an opportunity to engage with the customers and trigger conversations around pain points, suggesting solutions and then seeking feedback on the products used. Clovia’s products are available across leading multi-brand stores (offline and online) as well as its own exclusive stores and website. 

Pankaj Vermani, Founder and CEO, Clovia said, “We are extremely delighted to launch our 41st exclusive outlet in the millennium city, Gurugram. Clovia has been at the forefront of offering an unparalleled D2C as well as offline retail experience to its patrons. We constantly engage and interact with our customers to seek feedback on the products and accordingly innovate our product offerings for them. With the opening of our first Exclusive Brand Outlet in Gurugram, we aim to reach out to more consumers by offering an omnichannel experience, who look for an enhanced shopping experience and not just make a purchase.

Clovia has redefined the lingerie market by going beyond standard fits, colors, and sizes. It offers customers a wide variety of choices in ‘everyday essentials, along with ‘fashion solutions to keep up with customers’ evolving wardrobes.

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