Deepika Padukone launches her self-care brand, 82°E. A pioneering advocate of mental, physical, and emotional well-being, her brand will offer premium, high-performance products that make the practice of self-care a simple, effective, and enjoyable part of everyday life.
Pronounced Eighty-Two East, the brand name is inspired by the meridian that runs longitudinally through India and defines the standard time of the country. 82°E reflects Deepika Padukone’s journey and experience as a modern woman who is rooted in India but global in her outlook.
The brand will launch with skincare as its inaugural category this month. 82°E’s skincare products are formulated by in-house experts, and each product combines an Indian ingredient with a scientific compound into a powerful formula. 82°E products have been thoughtfully designed to make skincare a delightful ritual.
Deepika Padukone, Co-founder, 82°E, said, “Wherever I am in the world, practicing simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centered. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”
The launch of 82°E also marks Padukone’s foray into full-fledged entrepreneurship, expanding her mission to leave behind a distinguished legacy and to inspire people to live authentic lives beyond her professional endeavors as an actor, producer, and mental health advocate.
82°E has ambitions to expand into other categories that support a holistic approach to self-care. To learn more about 82°E’s offerings, please visit 82e.com