Mont Blanc Ventures PVT ltd, a company based in UAE, helmed by President Rohit Malhotra, with offices in Bangalore and Gurgaon, has signed a licensing agreement with the ELLE DÉCOR brand, owned by the Lagardère Group (French conglomerate) to open the first fashion multi-brand home store in India.
Many international brands such as Hugo Boss, Lacoste, Kenzo, DKNY, Donna Karan, Tommy Bahama, Diesel, Yves Delorme, Halcyon Days, Jalla Paris, are just a few names that will be displayed and sold from this format.
This retail format 'ELLE DECOR' will offer a wide array of top-quality items in bed linen, bath linen, kitchen linen, tableware, and accessories. Having a dedicated section for each brand, the format is positioned as a one-stop destination for premium home fashion brands/products to be launched in Tier l and selected Tier ll cities of India. To be launched in premium malls/ selected high streets. ELLE DECOR store will have 2 different formats, first one is express format having a size of 3,000-5,000 sq ft, and a large format with an area of more than 8,000 sq ft.
Mont Blanc Ventures will roll out its first large format store in October 2022 at Golf Course Road Gurgaon.
Camille Thelu, VP and MD, Lagardère Active Enterprises EMEA and India, said, “We’re thrilled to launch this first-ever ELLE DÉCOR store in India with the Mont Blanc Ventures team. Our united expertise enables us to enhance a stylish combination of home brands in the Indian market.”
Rohit Malhotra, President, Mont Blanc Ventures said, “ELLE DECOR is a reputed international and aspirational brand. We pride ourselves in partnering with Lagardère Group to launch India’s first premium multi-brand format of home fashion. India is an emerging market and this retail format will aim to offer premium brands to our customers.”