Etchcraft Emporium Aims to Expand its Offline Presence in Key Markets

Etchcraft Emporium, a premium personalized accessories startup that began as an online-only D2C brand in 2019 through bootstrapping, has announced its plan to expand its retail presence by opening offline stores in major cities across India. The stores will feature premium collections of watches, jewelry, and other personalized accessories.

The company is all set to launch its next store in DLF Cyberpark, Gurugram, with a 250 sq. feet area, in the coming month. Another store is set to open in Chandigarh, Punjab by April, and the company has already begun construction of the store in a high-profile location to offer affordable and luxurious accessories and timepiece offerings to customers.

Etchcraft Emporium offers a wide range of affordable, premium personalized accessories and timepieces, with a portfolio spanning 100+ products. The company is India's first brand to offer instant customization and engraving within 15 minutes, revolutionizing the industry through its detailed engraving, 3D printing technology, and precision engraving. Etchcraft Emporium has pioneered high-quality premium personalized accessories and timepieces, with a varied collection of affordable personalized accessories in thousands of chic designs.

"Considering over 30 percent of our online customer base is in Delhi, strengthening our offline experience store in Delhi was the obvious choice. In the previous fiscal year, our Civil Lines, New Delhi store witnessed 60 percent growth year-over-year. Post witnessing progression with our online business, we forayed into the offline market and opened two stores in New Delhi at Kamala Nagar and DLF Mall of India, Noida, and are looking at a growth rate of 80 – 90 percent for FY 2022-23," said Raghav Bansal, Founder of Etchcraft Emporium.