Power Gummies, a brand known for its chewable vitamin gummies for good health, is one of India’s largest Nutraceutical brands. Divij Bajaj, Founder, and CEO, Power Gummies in an exclusive conversation with Indianretailer.com shared that the brand will be launching ‘Dapper Hair and Beard’, a power gummies variant exclusive for men.
“This is the first time that we are catering to one particular gender because we were getting a lot of feedback. Thus we had to come up with a composition that is safe and effective, and post one and a half years of rigorous R&D we have come up with this super-effective product, ‘Dapper Hair and Beard’ which will enter the market on November 15, 2022,” said Divij Bajaj.
The brand aims to launch the introductory ad films for the said product during the India-Pakistan world cup match on October 23, 2022, on Hotstar.
Within 3 years of its inception, the brand witnessed a growth of 260.27 percent in 2019 and 181.41 percent for the year 2020-22, having served more than 10,00,000 customers while selling over 60,00,000 gummies.
The brand aims to be present in 8 to 10 countries in the coming year.
Moreover in 2023, the brand aims to focus on a new segment, as it aims to foray into the kids' segment with 'Power Gummies Junior', which will constitute a range of 8 new variants of Power Gummies exclusively for kids.